Maternity cover, running new business and client services across the PR and Content teams at Ingenuity. Overseeing new service development and implementation internally and externally.

In my role as Group Account Director, I sit across the PR, content and insight departments at Ingenuity which includes our new platform What Brands Want. I have client servicing responsibilities on PR and content, where I focus on delivering commercially driven results for clients. Alongside this, I am responsible for developing our insight offering for clients, ensuring it is growth-focused, trends-led and adds value. A huge part of this is leading the development and launch of our exclusive insight platform that launched at the end of 2019 - What Brands Want. Thanks to Ingenuity services spanning both sides of the brand agency relationship, 100s of brand contacts and interviews, decades of collective experience, and constant media and competitor monitoring, we are better placed than anyone to help deepen agencies’ understanding of where they are in the market, what clients and prospects want. We're smart, clued-up cookies who can help you supercharge business growth. Our knowledge is everything and we’re just taking it to the next level.

Ingenuity creates new business relationships between Agencies, Brands and Tech businesses. Account lead across multiple clients, I devise strategies and manage the execution of PR programmes that feed into wider marketing and business growth plans.Our role in the PR department is to help agencies win fame and fortune through a range of press office and content amplification services. The service we offer is designed to raise your profile in a way that supports your business development strategy, whether that's big coverage in big titles, or in-depth opinion pieces in vertical titles.

We’ve rebranded! Acuity PR is now Ingenuity PR and Ingenuity Content.

Acuity PR is the PR agency for agencies. Specialising in the creative, media, marketing and technology sectors, we pride ourselves on building brand reputation to help meet your business goals. Whether it's whitepapers, thought leadership or infographics, we are expert content creators and combine this with targeted media relations programmes to support our clients' new business strategies.

My role at Zambuni required me to manage and develop targeted PR and marketing strategies across a number of clients in the countryside pursuits, luxury lifestyle + hospitality sectors, as well as supporting on wider growth activity for the business. This included, but was not limited to, running events, secondary press office and new business development. Working creatively to secure features and organise events that actively supported the business goals of our clients, whilst engaging new targeted audiences, I developed my skills in the PR arena and achieved successes. I transferred previous experience to the luxury lifestyle arena, and ensured that we delivered exactly what our clients wanted.

Following 16 months at Marlin PR I was promoted to SAE level, whereby I built on my previous responsibilities, whilst also taking on more accountability and management in the overall running of my accounts and delivery on targets. This included: Client management, and becoming the main point of contact for day-to-day correspondence Leadership on specific projects such as, product review programmes and press trips both in the UK and internationally.Hosting 1:1 media interviews for radio and written interviews, complete with full pre-briefing ahead of time. Writing content for my clients in a wide range of styles - from press releases, blog posts, detailed reports and award entries, I became a go-to, trusted content creator.Able to make sound recommendations for PR strategies, and see through from conception to delivery.Event coordination, from consumer product showcases to scheduling stand tours at trade shows, I can take a brief on who the client wants to reach, and target press and influencers who will provide the correct channels to achieve this. Assisting in the management of more junior team members, ensuring that all briefs were clearly communicated and workloads were planned & managed favourably.This allowed me to become comfortable and confident with brand communications across B2B and B2C clients in the digital lifestyle arena. In addition to this, I was very invested in wider agency initiatives, including managing corporate volunteering programme at a homeless shelter local to out offices in Victoria, interviewing, coordinating and mentoring the annual intake of summer interns and spearheading a healthier office plan.

After a brief stint as an intern at Marlin, I was appointed an Account Executive, where I worked across a broad range of Marlin's exciting Technology and Digital Lifestyle clients. I gained invaluable experience in media relations, copywriting, event organisation and client management across brands such as Sony, Sage, Mojiva, TaskRabbit, Celaton, and The CarbonNeutral Company. Working efficiently to achieve client's goals. My main responsibilities included - Media relations and developing creative feature ideas to ensure that we delivered above and beyond coverage targets for every clientEvent planning and administrationContent creation, from blogposts to detailed thought leadership piecesAccount administration ensuring that each campaign ran smoothly, supporting more senior members of the teamProactively delivering relevant news to my teams and clientsSupporting planning for media strategy for each period of the financial year