Behavioral healthcare IS healthcare … but the behavioral healthcare industry doesn't have a seat at the table yet. Behavioral healthcare owners, operators, and providers want to grow through awareness and recognition, but struggle finding the time to do it.As Founder and CEO of designRoom, I build healthy, stand out brands for organizations who help people. Strategic branding helps the right patients find the right organizations and receive the right care. By putting a stake in the ground, organizations attract aligned staff, funders, and board members to thrive while feeling a renewed sense of internal identity, unity, and mission. I believe so strongly in the power of branding that I started building designRoom full time in 1990. In 2000, my husband quit his job to take care of our 2, 4, and 5 year-olds. Back then, it was not “a thing” for the husband to stay home with the kids. It was scary and lonely at times. But I knew I could do things differently to change the landscape of creative branding. As I built my staff, I knew they needed to have a direct link to our clients to hear them talk about what goals really mattered, and understand what success looked like for them. We developed a process for our clients to have direct, working access with our creative team. After all, designRoom was founded on connection and collaboration. I knew other marketing and branding agencies worked in silos, simply looking at bits and pieces of their clients’ business. So, we broke the status quo to develop an assessment that looks at every piece of our clients’ culture to access the gold, look for patterns, and identify their uniqueness and opportunities. We were founded on creating something special. I knew I loved working specifically with the behavioral healthcare field because leaders are mission-driven while understanding “no margin, no mission.” They know by taking care of their business, they can serve more people. We were founded on a belief in the people we work with and for. Behavioral healthcare organizations are busy delivering life-saving services. They don’t have the manpower to plan, create, write, execute, and analyze the day to day things that make up a stand-out brand. But a brand is one of the most important assets your business can build. And you’re building one whether you’re intentional about it, or not. I envision a behavioral healthcare field that operates with excellence, which creates healthy patients, healthy cultures, and healthy brands. How can I support you?