Kelly Davis Email & Phone Number

Atlanta, Georgia, Us

Atlanta, Georgia, Us

• Provide excellent customer service as primary point of contact to HR, Learning Design, Field Leadership, and other cross-functional groups to drive execution of learning strategies and support associate development.• Develop enhanced reporting and measurement strategies to forecast training demand, evaluate program effectiveness, ensure learner compliance, and create action plans for continuous improvement. • Program owner leading a project team for 2 leadership development programs focused on mentorship, coaching, and leadership competency development for Manager – Director level roles. • Deploy curriculum to provide effective associate onboarding, ongoing functional and leadership development, and drive business metrics.• Create and manage processes to drive consistent training participation across a diverse audience in the Home Services and Store Support organizations.

Atlanta, Georgia, Us

• Coached and supported team of up to 15 digital content analysts and sr. analysts who are focused ongrowing online visits, conversion, and sales.• Led summer internship program with a focus on leadership and business analytics skills for 10 college interns and 10 Sr. Analyst mentors.• Oversaw online product information strategy for 8 vendors in the flooring department and worked cross-functionally to build and execute strategy for full department online. • Fostered partnership with Rich Content team by building processes for our teams to collaborate andsupported teams of up to 4 analysts who serve as subject matter experts. • Lead recruiting manager focused on hiring and retaining top talent for team of ~200 analysts in partnership with talent acquisition department.

Atlanta, Georgia, Us

• Developed and managed class project plans for 7 brands to enrich digital content and grow business.• Analyzed online performance for department private brands and made recommendations to support merchant business decisions.• Led rich content SME team; created process to streamline project analytics and manage workflows.• Managed content creation project for category; managed online onboarding and sample logistics with global vendors, photography and video shoots with creative studio, and implementation on website.• Created cross-functional partnership and process to leverage social content on product information pages online.

Atlanta, Georgia, Us

• Directed HP B2B and B2C programs, marketing strategy, (digital and print), funding negotiations, and budget • Instrumental role in securing $240,000/year in incremental funding from vendor for digital marketing program• Creation and execution of all HP promotions to increase sales within the independent office products dealer channel (3,000+ dealers)• Responsible for bi-weekly and monthly vendor analytics report to VP of Merchandising and executive team• Management of HP's CRM program from campaign creation to post program analytics - consistent 20%+ response rate• Direct 4-6 multi-channel campaigns per quarter for key national brands from concept development, through creative process with external agency, to executive - resulting in growth of 30%-40% YOY• Project management of 30 campaigns/quarter featuring key national brands with an average of 30%-40% growth YOY; reaching 200,000+ end-users• Technology team marketing leader responsible for overseeing weekly B2B email campaigns from theme, to product focus, to post-analytics - targeting 2,500 independent dealers with a consistent 27% open rate

Smyrna, Georgia, Us

• Project Management of company re-brand and launch of 2 new salon service brands• Responsible for driving product sales through monthly and quarterly consumer-facing campaigns averaging 25% growth YOY• Partnering with L'Oréal Professional Products Division on marketing initiatives, growth opportunities, and product education• Development of company CRM program using DemandForce platform to grow established and new client retention rates to an average of 90%+ and 75%+, respectively• PR for Bob Steele Salon, Inc. and all associated brands through multi-channel marketing avenues• Website development and management• Directing all company events, both internal and external, while following a strict budget

Smyrna, Georgia, Us

• Assisting the CEO with marketing schedule, sales promotions, and advertising• Management of multiple social media platforms• Networking on behalf of the company

Smyrna, Georgia, Us

Reserving appointments for guests, resolving customer concerns and questions, and training new team members.

Bachelor Of Business Administration (B.B.A.), Marketing

Executive Coaching Diploma

Associate Of Arts, Fashion Merchandising