Kelly Eidson Email & Phone Number

Ann Arbor, Mi, Us

Ann Arbor, Mi, Us

I work with startups and small businesses to help them align their software with their users' motivations and their company's needs.Recent work includes:Digital Marketer: Built out an event-based analytics system to allow real estate and tourism accounts to better measure the effectiveness of marketing efforts and compare acquisition channels.Product design: Led UX overhaul and redesign of Fixt’s mobile app to help them to raise a Series A.Growth Consultant: Benchmarked core business metrics (ex: LTV, CAC, sales cycle length) and configured their analytics systems to prepare two startups and a local retailer to run paid marketing campaigns online.

Nashville, Tennessee, Us

Created and documented processes for efficiently and reliably launching large-scale digital marketing campaigns for the agency's clients.Built and managed live dashboards for clients to access their analytics in real time.

New York City, New York, Us

I work with the founders in each class figure out their businesses and prepare for Demo Day and the fundraising process. I also help out with the program, assisting with recruitment and appearing on panels and as a judge at pitch practice.

Las Vegas, Nv, Us

My role is to make sure people know about, use, and like Moveline. I spend my time on the following: defining, testing, and building out the UX of our productstalking to customers and getting feedbackbuilding a library of useful contentmarketing the company and embodying an ambitious brand

Blacksburg, Virginia, Us

Modea is an independent marketing agency that specializes in bringing brands to life in the digital space. We’re a quick-growing shop with a deep roster of Fortune 500 clients. Last year we were featured on Inc. 500’s Fastest Growing Companies in America list in 2010 – the highest ranked agency of our kind. Brands I've worked on: Graco Children's Products, Moveline, Mizuno USA, Bacardi USA.

New York, Ny, Us

GenNext was Ad Age's forum for the up + coming Gen Y class of marketing/advertising professionals. Selected as 1 of only 11 students from around the US chosen to write. While active, my posts held 6 / 10 (including #1) on blog’s Most Read list.I mostly wrote about searching for a job during the recession, which hit the advertising industry especially hard. This post is a pretty representative example: http://adage.com/gennext/post?article_id=138046

Austin, Tx, Us

Mc-J is a small, independent ad agency that really excels at capturing the cult appeal of products and turning that energy into enduring, yet ever-evolving brands. I may be biased, but I believe it's the best agency in Austin, hands down.Conducted quantitative and qualitative research, in-field studies, and moderated interviews and focus groups. Ran user testing sessions and contributed to UX strategy for Costa Del Mar's web redesign, which sparked my passion for product development.Started as an intern, but assumed Jr. Planner responsibilities within 2 months. Brands I worked on: Shiner Beer, Whataburger, Costa del Mar Sunglasses, Frost Bank, Native Sunglasses, Pearl Brewery Development

Austin, Tx, Us

Selected as TA to the Head of the Graduate Department. Served several professors and directly managed 500+ students across 5 courses, ranging from entry-level Intro to Advertising courses, to advanced Strategy courses like Media Strategies and Graduate Account Planning.To this day, I still credit being a TA as one of my most valuable management experiences. Working with students, I learned to clearly communicate objectives and expectations, individualize my approach in teaching and tutoring, encourage talent, and manage my time and energy effectively as I had to balance my TA duties against my own studies and internships.

New York, Ny, Us

Consulted on strategic approach behind the media plans I was tasked with implementing. Gained experience in buying digital media across a number of channels and platforms, as well as measuring the success of campaigns and optimizing the buys towards greater efficiency for our financial clients.Developed and pitched the "One Nation, Undernourished" Campaign to department management and Feeding America client. Team was named "Best Big Idea" by the judging panel.Brands I worked on: Feeding America, Select Comfort, Investools, Think or Swim

Austin, Tx, Us

GSD&M is Austin's largest and most prominent advertising agency.Assisted with day-to-day Account research and strategy activities. Worked closely with the Connections Planning group on a project to define "New Media" for a panel at SXSW Interactive. That project was a great forum for exploring the possibilities for brands to engage their customers through technology and social media.Brands I worked on: AT&T, Norwegian Cruise Lines, BMW, AARP, pitches for Domino's Pizza, John Deere, and Best Buy

Austin, Texas, Us

CS&E (now C3 Presents) had a unique model that provided PR, marketing, and event development services to both the sports and music industries. Focused on the sports marketing side of the business, assisting with PR efforts for cycling and motorsports athletes like Lance Armstrong, Levi Leipheimer, and Alberto Contador through the (now defunct) Discovery Channel Cycling Team.Pinch-hit with the music team. Helped them grow the Austin City Limits and Lollapalooza Music Festivals into the cultural events they are today. Assisted with coordinating event logistics, sponsorship strategies, and media promotions. Built out and managed music clients' web presences and fan communities on MySpace (before social media management was a thing.)Clients: The Discovery Channel Cycling Team, Lance Armstrong, Melanie Troxel, Austin City Limits Music Festival, Lollapalooza, Ben Kweller, Ghostland Observatory, Blues Traveler, What Made Milwaukee Famous, Spoon.

Worked under the Lead Designer. Learned production, workflow, and design skills in Adobe Creative Suite. Projects included web design, form layouts, print and swag collateral development, and logo design for various clients.

Ma, Advertising. Strategic Planning Track.

Bs, Advertising (Major). Finished Texas Media Sequence. Italian (Minor).