In my current position, I develop and execute strategies to engage creators across various YouTube-branded moments, including influencer marketing partnerships, tentpole events and experiences, sales summits, and global creator programs. I facilitate engagements between internal teams and creators by providing support through strategy development, shortlisting and selection, budget allocation, negotiation guidance, internal approvals, outreach, and tracking. I collaborate with cross-functional teams in marketing, partnerships, sales, PR, product, research, legal, and policy and I lead monthly XFN reviews to bring awareness to creator engagement initiatives across team leads. My key contributions include:• Overseeing and tracking 2,000+ creator offers for 340+ engagement opportunities that totaled $15m in creator deal spend since January 2023, achieved after mass layoffs that eliminated the rest of the team.• Procuring headlining speakers for tentpole marquee events, including Brandcast, Cannes Lions, and Made On YouTube.• Structuring contract terms for 4 creator access programs surrounding the 2024 Paris Olympics, leading the internal approval process obtaining global sign-off from country leads, regional VPs, and YouTube’s Chief Business Officer; securing 30 creators from 14 countries with a combined reach of 240m+.• Consulting on campaigns, including NFL Sunday Ticket, the Super Bowl TV Ad spot, Coachella, and artist song launches. • Setting a new precedent for VidCon content programming by cultivating internal alignment to include social deliverables for all 26 speakers in 2024. • Collaborating with sales teams to develop creator engagement strategy for B2B summits with high-priority clients such as Nestle, Uber, and Colgate-Palmolive.• Leading the on-ground creator experience during the 2022 FIFA World Cup in Qatar.• Overhauling the talent procurement process by establishing fee guidance and centralizing and standardizing creator engagement tracking.

While freelancing, I delivered high-level partnership solutions and digital strategies tailored to clients unique goals on a project or freelance basis. I identified potential opportunities aligned with client objectives, such as collaborations and sponsorships with influencers, brands, organizations, and platforms and developed comprehensive digital strategies for clients with an understanding of business needs, target audiences, and market landscape. I also executed digital marketing campaigns that drive brand engagement and customer acquisition, overseeing contracting, content creation, and performance analysis. My key contributions included:• Notable clients included Dyson, HBO, McDonald's, Discover, and Patrón as well as the full-time contracts highlighted below.

In this contract position, I oversaw talent acquisition, onboarding, development, and retention for Influencer Marketing Factory, a leading marketing agency that specializes in connecting brands with influencers and digital sensations. I curated partnerships with talent and landed lucrative influencer partnerships as well as directed operational aspects of digital partnerships, including contract negotiations, asset development, content development, campaign execution, and performance reporting. I also tracked metrics across projects for full XFN visibility on workflow, timelines, and productivity. My key contributions included:• Building a scalable department from the ground up, which brought in $100K+ in the first 6 months.• Producing a data-driven influencer roster that capitalized on trending social media platforms that represented a 20M+ reach.• Securing deals with high-profile brands, such as Dunkin, Amazon, Got Milk, and American Eagle.

During this contract, I led all aspects of talent representation and management for Pulse Talent Management's roster of talent based on the West Coast by leveraging the existing network to drive growth for the newly established West Coast office. I supervised a 2-person team and fostered collaboration with the 3-person East Coast team of junior managers. My key contributions included:• Landing new partnerships with global brands, such as McDonald's, Aveeno, and Savage X Fenty.• Producing a dedicated behind-the-scenes branded promotional component to independent video releases.

For this leading agency, I managed a portfolio of 25+ high-profile celebrity and digital talent, providing strategic guidance, career management, and business development support. I identified and pursued new opportunities for clients, such as partnerships, collaborations, and press placements. My key contributions included:• Generating an annual $1.2M+ revenue, negotiating offers while reducing terms.• Traveling on behalf of the agency to Milan Fashion Week, New York Fashion Week, the MET Gala, and other production locations.• Overseeing placements with international brands such as H&M, Adidas, Steve Madden, Tiffany & Co, BMW, American Express, Tom Ford, and Equinox.

Procured talent, photographers, and music rights for fragrance and beauty campaigns, including Calvin Klein, Chloé, Davidoff, and Philosophy. • Communicated cross-functionally to ensure alignment across creative, production, payroll, PR, talent representatives, travel agents, and C-levels. • Exceeded client expectations optimizing $1M+ budgets using negotiation skills. • Drafted and finalized service agreements; mediated contract negotiations as the gatekeeper for Coty's legal counsel. • Liaised with external partners and internal departments to organize POs, work permits, itineraries, tax forms, and payment schedules.