AeroLeads people directory · profile
Kelly Dean Email & Phone Number
Director of Institutional Marketing
at
Varsity Tutors, a Nerdy Company
1 work email found
@schoolmint.com
2 phones found area 214 and 800
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Director of Institutional Marketing
Location
Scottsdale, Arizona, United States
Company size
Who is Kelly Dean? Overview
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Quick answer
Kelly Dean is listed as Director of Institutional Marketing at Varsity Tutors, a Nerdy Company, a with 6348 employees, based in Scottsdale, Arizona, United States. AeroLeads shows a work email signal at schoolmint.com, phone signal with area code 214, 800, and a matched LinkedIn profile for Kelly Dean.
Kelly Dean previously worked as Career transition at Career Break and Vice President of Marketing at Schoolmint. Kelly Dean studied at Montana State University-Bozeman.
Company email context
Email format at Varsity Tutors, a Nerdy Company
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{first}.{last}@schoolmint.com
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AeroLeads found 1 current-domain work email signal for Kelly Dean. Compare company email patterns before reaching out.
Profile bio
About Kelly Dean
Contact: kfreckmann@gmail.com I’m a marketing leader specializing in the K12 EdTech sector, with a knack for building powerful marketing functions and high-performing teams in growth-stage companies. A lifelong learner, I’m passionate about harnessing the synergy between education and technology to elevate learning.At Schoolmint, I built a new marketing function and team from the ground up. I focused on hiring for skill rather than industry experience, prioritizing design, digital, and content first, then adding growth marketing, lead generation, and sales enablement later. As the business scaled, our team grew to over 25 members, consistently achieving monthly, quarterly, and annual targets—delivering a remarkable 5:1 ROI on ad spend and generating over $12M in new revenue opportunities.At Instructure, I built the go-to-market strategy for Canvas LMS and led it's launch into the K12 market, achieving 20% market share in year 1. Post-launch, I continued to develop and execute marketing strategies and initiatives to drive awareness, adoption, and usage both domestically and in global markets, eventually making Canvas the most widely used LMS in the world.
Listed skills include Marketing Communications, Advertising, Market Research, Collateral, and 38 others.
Current workplace
Kelly Dean's current company
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Varsity Tutors, A Nerdy Company
13 roles
Kelly Dean work experience
A career timeline built from the work history available for this profile.
Career Transition
Career Break
Took an intentional pause from a fulfilling 15-year career in marketing to pursue passion projects and consider my next move. Focused on transitioning into a Head or VP of Marketing role to leverage my expertise in strategic marketing, brand strategy, and demand generation.
Jan 2024 - Oct 2024
Vice President Of Marketing
Executed strategic marketing and communications tasks, such as go-to-market strategy, product launches, and integrated marketing campaigns leveraging both traditional and digital channels for the leading Student Enrollment and School Marketing Services company with 12+ million users in the K12 ed tech industry. Built a reliable lead gen function that generated more $20M+ in new opportunities and led to $10M in new revenue, exceeding all targets and positioning the company for continued YoY growth. Implemented data-driven campaigns across multiple platforms, improving brand awareness, increasing lead generation 100% YoY, and enhancing marketing effectiveness through real-time performance tracking and reporting. Championed cross-functional collaboration to define the customer journey, improve the customer experience and increase retention rates, resulting in a 60% increase in new revenue between 2021 and 2023.Spearheaded a full company rebrand, increasing awareness and credibility for the company and its product lines, transforming our go-to-market strategy from point sale to solution sale, doubling ACV, increasing cross-selling success, and ultimately boosting revenue.
Feb 2022 - Dec 2023
Senior Director Of Marketing
Launched a new website designed for conversion and scaled traffic from 25K to 230K monthly visitors, significantly enhancing brand recognition, credibility, and lead gen.Hired and coached a team of 25+ high-achieving marketers and built department structure to align with sales team.Created asset library with 300+ marketing tools including sales collateral, research reports, product videos, user stories, presentations, ads, and invites to support the sales team, resulting in a more confident and effective salesforce and win rate increase from 28% to 41%.
Jan 2021 - Feb 2022
Director Of Marketing
Aug 2020 - Jan 2021
Director Of Product Marketing
Executed product marketing tasks, including customer segmentation, positioning and messaging frameworks, and buyer journeys for Canvas LMS, the #1 educational software with 35M+ users.Developed global positioning and messaging frameworks that served as the foundation for expansion efforts across EMEA, APAC, and LATAM, effectively landing new customers in 24 countries and accounting for 6% of company revenue in the first six months.Instituted customer marketing initiatives and a brand ambassador program to create an engaged user community with more than 500K active users, improving the customer experience and retention rates.
Feb 2017 - Apr 2020
Product Marketing Manager - Global Education Markets
Jan 2015 - Feb 2017
Marketing Manager - K12
Dec 2013 - Jan 2015
Director Of Marketing
Brand development, product promotion, website and microsite development, integrated marketing campaigns, advertising, public relations, database management, market segmentation, e-magazine publishing, case studies and research reports, white papers, events and conferences, lead generation, strategy, strategic planning, territory development, lead generation, conferences and events, online marketing, email campaigns
Feb 2012 - Dec 2013
Integrated Marketing Manager
Apr 2010 - Feb 2012
Marketing Coordinator
Mar 2007 - Apr 2010
Marketing Specialist
Feb 2005 - Mar 2007
Math Development Consultant
writing and editing annual reports, scheduled student testing, administered individual student testing, organized teacher training sessions
May 2004 - Feb 2005
2 education records
Kelly Dean education
Education record
Montana State University-Bozeman
Education record
W. P. Carey School Of Business – Arizona State University
FAQ
Frequently asked questions about Kelly Dean
Quick answers generated from the profile data available on this page.
What company does Kelly Dean work for?
Kelly Dean works for Varsity Tutors, a Nerdy Company.
What is Kelly Dean's role at Varsity Tutors, a Nerdy Company?
Kelly Dean is listed as Director of Institutional Marketing at Varsity Tutors, a Nerdy Company.
What is Kelly Dean's email address?
AeroLeads has found 1 work email signal at @schoolmint.com for Kelly Dean at Varsity Tutors, a Nerdy Company.
What is Kelly Dean's phone number?
AeroLeads has found 2 phone signal(s) with area code 214, 800 for Kelly Dean at Varsity Tutors, a Nerdy Company.
Where is Kelly Dean based?
Kelly Dean is based in Scottsdale, Arizona, United States while working with Varsity Tutors, a Nerdy Company.
What companies has Kelly Dean worked for?
Kelly Dean has worked for Varsity Tutors, A Nerdy Company, Career Break, Schoolmint, Instructure, and Voyager Learning.
How can I contact Kelly Dean?
You can use AeroLeads to view verified contact signals for Kelly Dean at Varsity Tutors, a Nerdy Company, including work email, phone, and LinkedIn data when available.
What schools did Kelly Dean attend?
Kelly Dean studied at Montana State University-Bozeman.
What skills is Kelly Dean known for?
Kelly Dean is listed with skills including Marketing Communications, Advertising, Market Research, Collateral, Marketing Strategy, Editing, Marketing, and Event Planning.
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