Took an intentional pause from a fulfilling 15-year career in marketing to pursue passion projects and consider my next move. Focused on transitioning into a Head or VP of Marketing role to leverage my expertise in strategic marketing, brand strategy, and demand generation.

Executed strategic marketing and communications tasks, such as go-to-market strategy, product launches, and integrated marketing campaigns leveraging both traditional and digital channels for the leading Student Enrollment and School Marketing Services company with 12+ million users in the K12 ed tech industry. Built a reliable lead gen function that generated more $20M+ in new opportunities and led to $10M in new revenue, exceeding all targets and positioning the company for continued YoY growth. Implemented data-driven campaigns across multiple platforms, improving brand awareness, increasing lead generation 100% YoY, and enhancing marketing effectiveness through real-time performance tracking and reporting. Championed cross-functional collaboration to define the customer journey, improve the customer experience and increase retention rates, resulting in a 60% increase in new revenue between 2021 and 2023.Spearheaded a full company rebrand, increasing awareness and credibility for the company and its product lines, transforming our go-to-market strategy from point sale to solution sale, doubling ACV, increasing cross-selling success, and ultimately boosting revenue.

Launched a new website designed for conversion and scaled traffic from 25K to 230K monthly visitors, significantly enhancing brand recognition, credibility, and lead gen.Hired and coached a team of 25+ high-achieving marketers and built department structure to align with sales team.Created asset library with 300+ marketing tools including sales collateral, research reports, product videos, user stories, presentations, ads, and invites to support the sales team, resulting in a more confident and effective salesforce and win rate increase from 28% to 41%.

Executed product marketing tasks, including customer segmentation, positioning and messaging frameworks, and buyer journeys for Canvas LMS, the #1 educational software with 35M+ users.Developed global positioning and messaging frameworks that served as the foundation for expansion efforts across EMEA, APAC, and LATAM, effectively landing new customers in 24 countries and accounting for 6% of company revenue in the first six months.Instituted customer marketing initiatives and a brand ambassador program to create an engaged user community with more than 500K active users, improving the customer experience and retention rates.

Brand development, product promotion, website and microsite development, integrated marketing campaigns, advertising, public relations, database management, market segmentation, e-magazine publishing, case studies and research reports, white papers, events and conferences, lead generation, strategy, strategic planning, territory development, lead generation, conferences and events, online marketing, email campaigns

writing and editing annual reports, scheduled student testing, administered individual student testing, organized teacher training sessions