Kelly Ford Email & Phone Number

Austin, Tx, Us

Austin, Tx, Us

Austin, Texas Area

Austin, Texas Area

Austin, Texas

Austin, Texas

Austin, Texas

- Managed extensive email marketing program for clients including JCPenney- Collaborated on creative development of print mailers for John Deere- Prioritized deliverables for approximately 20 email projects at a time and met deadlines for reviewing creative brief, copy, design concepts, proofing rounds, as well as coding and final testing before email launch- Led teams of designers and copywriters in creative concept development and worked with project managers to continually improve workflow processes- Built solid client relationships by providing daily contact, positioning myself and the team as experts, and by staying current on email best practices and competitor emails- Performed detailed reviews of designs against the creative brief and provided solutions for organization, clarity, and consistency- Analyzed quarterly click benchmark metrics for trends- Consulted with client and creative team in the development of marketing strategies including targeted creative versioning, testing of dynamic content, A/B testing, and email campaigns for non-clickers, lapsed buyers, and mobile users

Ann Arbor, Michigan

- Independently managed multiple print and web projects from concept through deliveryfor University of Michigan clients such as Undergraduate Admissions’ entire recruitingpackage and the CASE Award-winning magazine for the College of Literature, Science,and the Arts- Created marketing plans, budgets, and timelines and provided detailed project updatesto the client as well as assessments and strategies to designers, print productionmanagers, and web developers- Meticulously tracked resource availability, project costs, and changes in scope of work aswell as developed a keen eye for individuals’ design style and process- Edited and coordinated the production of detailed institutional materials such as theUniversity Directory, Profile, and Planning Calendar- Provided site maintenance on various client websites

New York City, New York

- Coordinated, organized, and edited formal communications to Barnes & Noble storesfrom the home office including daily Intranet postings, a monthly Store Plannerpublication for store promotional set-ups, and updates to operational manuals- Utilized HTML skills to enhance Intranet postings through the use of links and graphics- Designed a concise layout for the Drink Recipe Guides used in all Barnes & Noble cafes- Participated in the development and refinement of Intranet interface and tools- Maintained relationships with other home office departments to ensure accuracy andclarity of all communications to stores

Austin, Texas

- Managed and trained team of call center agents for Andersen Windows account.