Kelly G. Griffin

Kelly G. Griffin Email and Phone Number

Head Of Creative Content Strategy at 300 Studios/Warner Music Group Films @ 300 Entertainment
Kelly G. Griffin's Location
New York, New York, United States, United States
About Kelly G. Griffin

Accomplished Emmy Award-winning Entertainment Executive with a robust background in strategic development and management of multi-platform operations. Recognized for leadership excellence in content creation and curation, adept at fostering enduring relationships with world-renowned artists, producers, and industry leaders. Seamlessly blend a profound passion for celebrity and entertainment with a data-driven approach to market analysis, driving unparalleled engagement, ROI, and business objectives. Renowned for synthesizing big-picture strategic vision with hands-on execution, consistently delivering impactful results and exceeding expectations..Prior to joining 300 Studios/Warner, I was the Chief Creative Officer and co-founder of My Executive Room, a marketing and music consulting boutique that helped world-renowned artists grow their subscriber bases and revenues by developing and producing engaging story-driven content across various digital platforms. I also directed and managed artist release campaigns to maximize exposure across various music and media outlets. I have a proven track record of building solid and sustainable relationships and connections among artists, producers, and music industry leaders, and balancing a deep passion for celebrity and entertainment with an unswerving focus on data and market analysis to drive engagement, ROI, and business objectives.

Kelly G. Griffin's Current Company Details
300 Entertainment

300 Entertainment

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Head Of Creative Content Strategy at 300 Studios/Warner Music Group Films
Kelly G. Griffin Work Experience Details
  • 300 Entertainment
    Head Of Creative Content Strategy
    300 Entertainment Apr 2020 - Present
    New York, Ny, Us
    • Launched an innovative music and culture-based content company with music mogul Kevin Liles that targets 18-34 demographic specializing in important documentaries and inspired scripted projects for digital, TV, and/or theatrical distribution. • Co-developed and Executive produced a Netflix Docuseries on NASCAR race car driver Bubba Wallace. Manage key high profile stake holders including NASCAR and Michael Jordan’s 23XII Racing team. Provide timely, coherent, structured feedback and notes to talent, producers throughout the development and production process• Develop and Executive produce music driven content across various digital platforms including YouTube and Instagram that translates to an on average 20% increase in engagement • Find and develop concepts for pilots• Identify new business opportunities and brand collaborations for digital, TV and theatrical content
  • Warner Music Group
    Head Of Creative Content Strategy
    Warner Music Group Apr 2020 - Present
    New York, New York, Us
    • Spearheaded the inception and growth of an innovative music and culture-focused content enterprise alongside esteemed music industry luminary Kevin Liles, strategically catering to the discerning 18-34 demographic. Specialized in the curation of impactful documentaries and captivating scripted projects primed for distribution across digital, television, and theatrical platforms, effectively captivating audiences across diverse mediums
  • My Executive Room
    Chief Creative Officer
    My Executive Room Mar 2018 - Mar 2020
    • Co-founder of a marketing and music consulting boutique that help world renown artists grow subscriber bases on average 13% per month which translated to over 15% revenue increases for both B2B and B2C clients.• Develop and Executive produce engaging story driven content across various digital platforms including Instagram, Facebook and YouTube that translates to an on average 20% increase in engagement and audio streams across DSPs.• Creative direction and management of artist release campaigns to maximize exposure across various music and media outlets including BET, MTV, Apple Music and Spotify.
  • Revolt Media & Tv
    Vp, Head Of Music Programming & Talent
    Revolt Media & Tv Jul 2015 - Jan 2018
    Hollywood, California, Us
    • Managed geographically diverse teams and succeeded in driving clarity, alignment and collaboration for all music related programming and celebrity talent needs across linear and digital platforms.• Developed and Executive-produced a broad range of editorial programming & original content that generated an 20% increase in brand awareness and ad sales revenue.• Lead role in producing and curating a networking and knowledge sharing annual music conference with global brand integrations, key industry leaders and musicians generating an increase growth of 20% in attendees and revenue.
  • Bet
    Senior Director Of Music Programming
    Bet Sep 1999 - Jul 2015
    New York, Us
    • Strategic music programming and curation across all BET music platforms resulting on average a 30% increase in ratings while helping to launch the careers of world renown artists like Beyoncé, Drake, Kanye West, John Legend, Kendrick Lamar, J. Cole, and Chris Brown. • Key team member in developing and programming iconic programming and platforms like 106 & Park, BET Awards, BET Hip Hop Awards, Music Matters and BET Experience• Created, designed, and managed a new music campaign with marketing and brand integration generating over $1 million in additional Ad Sales Revenue.• Experience in leading a team of producers, legal, and finance people to produce several profitable new business initiatives including touring, live events and major retail partnerships
  • Iheartradio
    Wgci On Air Mixer/Producer
    Iheartradio Jul 1994 - 1999
    New York, Us
    On air DJ and personality, Identifying hit records, Radio show production for Steve Harvey and George Wallace• Worked with programing team to develop new music and branding initiatives• Engineered, Produced and mixed exclusive radio remixes• Wrote & produced commercial and station promos• Wrote and produced On-Air personalities theme songs• Board Operator for The Steve Harvey Morning Show, George Wallace Morning Show, Doug Banks, & Tom Joyner shows• On air DJ for Saturday night Hip Hop and R&B show. Achieved and maintain number one status in time slot for two consecutive years.

Kelly G. Griffin Skills

Music Programming Music Remixing Television Video Film New Media Social Networking Entertainment Event Planning A&r Final Cut Pro Publicity Post Production Broadcast Radio Video Production Blogging Digital Media Dj Advertising Social Media Marketing Creative Direction Production Managment Content Strategy Music Industry Reality Editing Music Production Digital Strategy Avid Commercials Producing Film Production Social Media Management Live Events Integrated Marketing Music Videos Marketing Strategy Concerts Event Management

Kelly G. Griffin Education Details

  • Northwestern University
    Northwestern University
    Industrial Engineering
  • Harvard Business School
    Harvard Business School
    Ctam-Executive Management

Frequently Asked Questions about Kelly G. Griffin

What company does Kelly G. Griffin work for?

Kelly G. Griffin works for 300 Entertainment

What is Kelly G. Griffin's role at the current company?

Kelly G. Griffin's current role is Head Of Creative Content Strategy at 300 Studios/Warner Music Group Films.

What is Kelly G. Griffin's email address?

Kelly G. Griffin's email address is dj****@****mac.com

What is Kelly G. Griffin's direct phone number?

Kelly G. Griffin's direct phone number is +120226*****

What schools did Kelly G. Griffin attend?

Kelly G. Griffin attended Northwestern University, Harvard Business School.

What are some of Kelly G. Griffin's interests?

Kelly G. Griffin has interest in Music, Remixing And Production.

What skills is Kelly G. Griffin known for?

Kelly G. Griffin has skills like Music Programming, Music, Remixing, Television, Video, Film, New Media, Social Networking, Entertainment, Event Planning, A&r, Final Cut Pro.

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