Directed comprehensive go-to-market growth strategies for pioneering national community solar developer. Oversaw product go-to-market campaign strategies, customer acquisition, and digital marketing; including marketing, communications, inside sales, branding, social media, website, and eCommerce management.• Owned and led revenue generation efforts through full-funnel marketing, partnerships, and direct-to-consumer efforts• Developed and tracked digital subscription model to acquire new customers at a rate of $0.05/Watt or lower• Revamped eCommerce and website with enhanced, product- and state-specific landing pages and product value propositions• Developed go-to-market strategies for new product launches, including competitive research, messaging, positioning, persona development, and buyer behaviors• Evaluated and implement marketing automation software (HubSpot), PR software (Meltwater), and integrations with CRM (Salesforce) and in-house proprietary software• Created compelling digital and partnership campaigns to drive revenue and maximize marketing ROI, and to meet client and corporate goals and timelines• Acted as a strategic partner to our client care and sales operations teams, defining the communication strategies and managing the eCommerce platform • Managed the inside sales team to reach their yearly sales goals, while testing best-in-practice sales strategies; creating sales-specific templates, content, and product training guides; managing to SLAs for first contact, days to close, and reengagement• Led the marketing team in creation of brand and product collateral, website content, case studies, thought leadership, and blog content• Supported PR and brand awareness activities through content for industry events, direct marketing, land campaigns, and press releases• Built, mentored, and supported the marketing and inside sales team through regular coaching, feedback, and reviews

Recruited to build out the marketing program for this high-growth startup, including establishing a marketing plan, introducing digital marketing strategies, and implementing new tools for enhancing B2B2C results. Partnered with executive leadership and cross-functional teams to develop and execute initiatives to engage prospective students through their employers. Managed student and partner out reach across channels and analyzed and optimized against ROI (return on investment) and KPIs (key performance indicators).

Progressed through roles of increased responsibility, taking on additional tasks to drive enrollment through direct-to-consumer marketing. Directed all marketing aspects for the Division of Continuing Education, including promotional and event materials, digital marketing campaigns, and targeted direct mail. Facilitated extensive analysis of marketing campaigns to refine strategies and drive growth. Built and led a team of 12 specialists responsible for overseeing digital marketing tasks, including SEO (search engine optimization), paid search, content, social media, email marketing, and website design and development.

Promoted multiple times during tenure, holding progressive roles, including Marketing Coordinator, Integrated Marketing Specialist and Manager of Digital & Relationship Marketing. Led the planning and execution of full-range digital marketing functions, including programmatic, geotargeting, and remarketing campaigns. Created and implemented strategies and initiatives for improving brand recognition, enhancing enrollment efforts, and driving overall growth. Partnered with all cross-functional teams to drive continuous improvement, leading to significant operational results.

Planned and managed successfully a $475K budget for product fulfillment, shipping, and printing. Coordinated printing and fulfillment for weekly research deliverables, and hardcopy and electronic reprints. Also served as an inhouse editor for the marketing communications team, editing and approving vendor press releases in compliance with company citation policies. Produced research documents from layout through web publication, including .gif and .eps graphic conversions for web/print files, taxonomy tagging, and content management

Served as regional support administrator, which included preparing and analyzing monthly sales, payroll, and inventory reports for senior executives. Responsible for event planning and trainings for 30-person sales staff and 52 branch locations, including rate negotiation for hotels, speakers, and food services.

Coordinated data collection with Circulation Director and analyzed data for direct mail and development campaigns, leading to donor conversions and subscriber and donor base expansion.