Kelly Hendrickson Email and Phone Number

- Editor in Chief of global HubSpot social presences- Established first ever paid, owned and earned strategic social approach to drive brand awareness and product consideration through brand storytelling- Developed the Social Center of Excellence, creating consistency across where and how the HubSpot brand shows up on social; channel & content governance, playbooks, accessibility and representation, analytics and insights, international coordination, and budget planning globally.- Led editorial planning, forecasting, as well as creative development and distribution of all content on social- Managed a team of 8, and 7 team partners, prioritizing coaching, empowering expertise, autonomy, and career growth, while working cross functionally across departments and teams- Established first ever external and internal Influencer Program at scale, at maximum managing over 30 influencers- Launched TikTok with a full funnel approach to drive both awareness and leads, partnering with celebrity influencers- Launched 2 social global brand campaigns leveraging both celebrity and influencer talent across multiple media channels- Led social campaign around HubSpot's brand sponsorship of the INBOUND event, with a tease, live, and sustain approach focused on community building and production acquisition/spend- Informed and consulted to improve the social product offering from HubSpot

Grew HubSpot's social media channels while writing the playbook for how brands and business can utilize social media in an audience and customer first way. Nurtures a passion for storytelling and the ever changing nature of growth marketing in social in a team of strategists and creators. * Create and leads content strategy for HubSpot’s English social media presence across 5 channels* Oversees copy, video, and image ideation and creation, both organic and paid* Develops and people manages a team of 3, in addition to multiple freelancers* Create and implements strategic community framework* Integrates analytics into content and strategy* Advocates to business leaders to identify how social media can best support ongoing campaigns and missions

Social Media Design CourseIntroduction to the principles, methods, strategies, and design of social media content across multiple platforms and media channels. Special emphasis on the impact of social media on privacy, ethics, discourse, and social movements.

Lead Graphic Designer, responsible for expanding and enhancing the Bon Me brand, from food trucks to brick and mortars. • Lead on in-store and truck design pieces• Designed the Bon Me food trucks• Consulted with the architecture team on structural design of stores• Designed storefront signage and in store signage• Design menu of all stores and trucks• Designed apparel• Designed promotional and event materials*Designed socially based campaigns and promotions• Digital content and extensions• Solidified brand guidelines and tone/message

Led the Milk-Bone account, and created cross platform campaigns for clients likeOcean Spray, Tyson, Santander Bank and Titleist. Supported accounts like Progressive, Avocados from Mexico, Century Link, and Fidelity.• Concepted brand campaigns• Designed brand campaigns: print, website, digital, social• Lead on broadcast and photography shoots• Directed color correct & retouching of broadcast & photography• Teamed with VFX and editing houses on video and broadcast• Concepted & designed social content and content system• Designed responsive websites• Led team of junior designers and studio team• Instructed external agencies’ on usage of assets* Led social forward campaigns• Led experiential and promotional events• New business pitches

Lead designer responsibilies for clients like the NHL, Imagination Brands LLC, and Lollies Candy Co.• Teamed with entrepreneurial clients to build brands and communication story• Concepted & designed marketing and advertising materials• Created packaging and shelf presence for new products 
Designed website and determined brand content • Designed trade show event booths and promotional materials • Oversaw press and production process

Junior art director responsibilities for clients like Jet Blue, National GeographicChannel, and Grain Foods Foundation. • Extended campaigns across print, OOH, and digital channels• New business pitch presentations • Assisted in the agency rebrand, including design of website and onboarding system

Creative responsibilities for launch of the Big Blue Audio product line. Work includedconcepting of product story, PR promotional assets, packaging design, directing team of illustrators, and in-store materials and signage.

Junior designer responsibilities for a variety of local and start up companiesincluding Boston Harbor Cruises, York Hospital, Jordan's Furniture/Bob's TV, and Tailgater’s BBQ.Responsibilities included creating pre-roll video, billboards, trolley wraps, logo design, menu design, and creation of branding suites.