Assisting founders and leaders scale and grow in the Beverage Alcohol space - creating strategic solutions that distill results and drive revenue.

Portfolio Strategy and Partnerships

Work collaboratively with the NAM (based at WM HQs), internal Beam Sales and Marketing, and local Distributor partners to identify regionally and locally driven risks and opportunities. Build relationship with regional Walmart Spirit Buyers to identify distribution opportunities, new item market introduction, and regional programming to drive increased dollar and volume sales; driving Walmart growth and achieving Beam depletion growth goals. Build Distributor/Beam foundation via monthly and quarterly business reviews, program development and execution, recommended retail pricing strategies, out of stocks and high risk items while still staying true to Beam objectives. Align internally, and bridge internal/external gaps between Marketing (customer brand teams and activation) and Sales/Distributors. Work closely with customer activation teams to build POS tools that streamline consumer pull and drive customer integration. Create best in class, gold-standard goals, execution, and reporting throughout Walmart and Sam's Club.

Provide Beverage Alcohol industry expertise and guidance to ensure all industry norms and laws are followed.

Serve as the operations manager/ “chief of staff” for the Division Senior Vice President, providing the link to Headquarters' Functional Departments (Sales Performance and Development, Regional Marketing, Finance, and Demand) with the Division Field Sales team on process standardization, planning, analysis, identifying best practices, and facilitating search and spin through a solid understanding of business, financials, products/services, the market environment(s), and the needs of assigned accounts. Assist in the development of colleagues' market understanding, as well as providing core selling stories and market insights to drive execution accountability and success. Complexity is high (territory/account, products/services, sales or account management process), and at times must serve as team lead.

Worked directly with the Key Accounts Manager, Distributor and key customers indentify both gaps and opportunities in the business. Was thoroughly involved in the planning process and post program analysis. Developed core, best in class, reporting and sales resource tools to help drive education, awareness and execution.