Business Hub Mawson Lakes provides private work spaces and virtual offices on flexible terms to support businesses of all stages and sizes.

I specialise in working with small business owners and volunteer-led organisations, helping them to navigate the confusing world of digital marketing, select the right marketing channels and develop strategies and action plans to maximise their ROI on targeted marketing activities. I offer a range of services including strategy development and implementation support.

Facebook advertising is being used in every corner of the globe. Whether it's brand awareness, lead generation, social messaging or straight sales conversion, it can be a truly effective and inexpensive tool. In this class I demonstrate how to create Facebook Advertising campaigns including bidding and budget, audience targeting, location and designing your advert, from single images to video. We explore how to measure, optimise and build audiences using Pixel and create custom and lookalike audiences and building core audiences with the Facebook Audience Insights tool. We also cover how you measure results using Facebook Advertising metrics and insights.

Mailchimp is one of the largest marketing platforms in the world. In this hands-on workshop I teach how to use its email marketing capabilities to communicate effectively with your target market. Topics include building lists, designing email communications, split testing, segmentation, social integrations, compliance, reports, automation, landing pages and much more.

Benjamin Franklin famously said “If you fail to plan, you are planning to fail.” A comprehensive business plan and effective execution of the plan are two factors which can greatly increase your chances of succeeding in your new business venture.During this interactive workshop I guide attendees through the process of developing a comprehensive business plan and preparing to put it into action. The course is comprised of three-hour sessions held over four weeks.

The rise of digital technology in general, and social media in particular, has significantly changed the marketing environment. During this interactive workshop I guide attendees through conducting a digital marketing audit, defining their digital marketing strategy, developing a structured plan to put it into action and measuring its ongoing effectiveness. The course includes discussion of a range of tools and tactics including email marketing, LinkedIn, Facebook, Twitter, Instagram, Snapchat, YouTube, Pinterest and more.The course is comprised of three-hour sessions held over five weeks.

I created Relax Max to specialise in essential bathroom luxuries for home and away, with products designed to promote feelings of relaxation and enhance wellbeing. I sold the business in February 2024.

In September 2021, in the middle of the Covid pandemic, my husband and I bought a takeaway pizza shop! We ran the business for almost two years, building a high performing team and increasing turnover by 400%. In a major plot twist, our premises were sold and the new owner wanted to use the building for his own business. We negotiated to sell the remaining term of our lease and closed the business in August 2023.

Calendar Club is the largest and most successful seasonal pop-up retailer in Australia and New Zealand. Calendar Club opened its first stores in 1995 and now operates in excess of 140 stores in major shopping centres across Australia and New Zealand every year.In my role as State Sales Manager, from October to January each year I provided operational and sales support to licencees operating Calendar Club stores across metropolitan Adelaide by:• Reviewing Daily Management Reports to assess store and state performance vs budget• Reviewing daily Business Performance Indicators to identify areas requiring additional focus• Providing sales and merchandising coaching to licencees and team members• Visiting stores on a weekly basis to ensure compliance to store presentation standards, planograms, etc• Liaising with licencees to ensure operational compliance• Providing basic technical support for point of sale system

Calendar Club is the largest and most successful seasonal pop-up retailer in Australia and New Zealand. Calendar Club opened its first stores in 1995 and now operates in excess of 140 stores in major shopping centres across Australia and New Zealand every year.As licencee for Westfield Tea Tree Plaza I set up and operated two stores over a 14 week period, including:• Recruitment, rostering, training and ongoing coaching of eight sales team members• Inventory management, daily stock replenishment, merchandising and planogram compliance• Cash handling, EFTPOS reconciliations, banking and payment of wages• Sales monitoring, reporting and analysis• Achievement of daily sales targets and other KPIs• Planing and executing local area marketing initiatives including email marketing and social media strategies to drive in-store and online sales• Adherence to Westfield and Scentre Group standards, guidelines and policies

1 in 5 cancers diagnosed are rare cancers. The only thing more rare than the cancer itself, is the support available to the thousands diagnosed each year.The Without A Ribbon (WaR) name represents who we fight for .. .those who are not supported by any other organisation. Those without the recognition of support, metaphorically those "Without a Ribbon" of support. Without A Ribbon Inc is a nationally recognised charity established in June 2014 to provide resources and support, not otherwise available, to those diagnosed with Rare Cancer in Australia.

• Directly managed a team of 15 customer service consultants, accountable for the achievement of KPIs including conversion, call quality, appointments per hour and adherence• Ensured employees under my supervision received appropriate training and had the necessary competencies to perform the functions required in their role through the development and application of annual training plans for each employee, ensuring continuing training to maintain knowledge and skills that are appropriate for their current activities and responsibilities, update knowledge and skills and develop new knowledge and skills to assist with their current role• Responsible for developing and facilitating the learning and development programme for the entire centre (60 consultants) including the presentation of monthly training sessions and development of training resources and support materials both online and offline• Dealing directly with customers when required to facilitate issue resolution and ensure the highest possible customer satisfaction• Served as a member of the leadership team, performing recruitment and selection activities, managing performance, driving HR policy training and enforcement and applying change management strategies as well as having input into the implementation of business and operational plans, procedures, processes and policies• Worked closely with the People and Culture department to facilitate the implementation of leadership and culture initiatives throughout the business • Maintained accurate and up to date records for all staff including performance metrics, development needs, coaching and training, etc to enable accurate reporting and analysis

During this Maternity Leave cover role I:• Increased national distribution in independent supermarkets by 109% from June 2015 to November 2015 by working with key accounts, distributors, brokers and field teams to develop and execute efficient and effective promotional programmes and in-store activations• Prepared and presented range review proposals to Coles and Woolworths in multiple categories• Managed and developed the sales, promotions and marketing expense budgets to maximise sales, promotional effectiveness and profitability• Worked collaboratively with the finance team to set wholesale pricing strategy in line with market sensitivities and internal margin requirements • Managed the Oxfam fair product portfolio, including new product development and product rationalisation in line with overall brand marketing objectives• Forecast product demand and worked with supply chain to ensure that operations were able to accurately manage stock levels and achieve the best prices and conditions of supply to maximise profit while meeting Fair Trade standards • Line managed a Product and Sales Coordinator including setting and monitoring KPIs and qualitative performance measures• Was responsible for recruiting and managing volunteers and interns within the wholesale team

After completing a training period at the Rundle Mall store in January 2015, in February 2015 I moved to the Tea Tree Plaza store and:• Improved the Customer Experience rating of the Tea Tree Plaza store from Bronze in February 2015 to Platinum in April 2015 through targeted coaching with team members• Achieved a 92.1% increase in the number of "Perfect" Customer Experience scores received by team members at the store during April 2015 vs February 2015• Was directly responsible for the day to day management of the store including store maintenance, visual merchandising, inventory management, loss prevention, recruitment and induction, developing team morale, training and development, rostering and maintaining safety standards • Was directly responsible for the achievement of key performance indicators including sales budgets, conversion rates, items per customer, spend per customer and loyalty programme conversion as well as achievement of budgets for wages, consumables, etc• Was committed to providing an exceptional level of customer service and engagement and ensuring the store reflects the required presentation standards at all times

• Directly responsible for assisting the Store Manager in the day to day management of the store and the achievement of key performance indicators

During this short term contract role I:• Managed the customer service and sales team, responsible for the daily running of the call centre, KPI reporting and staff management to ensure the continued growth of the business. • Conducted a review of organisational sales practices and implemented approved policy and process changes based on identified opportunities for improved efficiency and effectiveness.• Carried out a comprehensive capability assessment, prioritised development needs and created and delivered a programme of group training modules and individual coaching to fill identified skill and knowledge gaps.

In this newly created role I:• Conducted a major review of organisational sales and marketing practices, identified areas for improvement and developed and implemented process and policy changes • Carried out a comprehensive sales analysis by channel, territory and customer to identify opportunities for efficiency gains and growth• Produced an original B2B sales and marketing strategy for the total business, including the translation of the strategy into actionable plans for successful execution• Created a comprehensive key account plan with the aim of turning transactional relationships into strategic partnerships through collaborative planning• Completed an analysis of sales team activities for the previous twelve months, using the insights gained to adjust sales team coverage and visit frequency based on customer value, resulting in greater field sales efficiency and effectiveness • Constructed and enacted an integrated marketing communications plan, including marketing channels such as social media and email marketing not previously utilised by the organisation• Created and presented all of the content for a four day sales team conference, with the agenda incorporating comprehensive sales training including techniques for establishing rapport and building relationships, identifying customer needs, overcoming objections, negotiating and closing the sale • Restructured the sales team bonus structure and incentive programmes, including the addition of behavioural KPIs to existing quantitative measures• Utilised a range of change management techniques to ensure the changes implemented were positive for the sales team and the business as a whole, resulting in increased levels of motivation and improvements in team culture• Provided constructive input into development of the product portfolio based on competitor analysis and customer feedback obtained during field visits

In this role I consistently achieved sales, market share, volume and profit objectives and:• Managed annual marketing budgets in excess of $2m within 2% tolerance, delivering market share growth of 3.1% in the independent grocery channel in 2012 and a 13% increase in profitability• Engaged with indirect and direct reports including Trade Marketing Representatives, Merchandisers, Area Managers, State Account Coordinators and State Planning Coordinators across three states• Successfully established and maintained relationships with a broad range of internal and external stakeholders and delivered tangible benefits to the business• Worked with cross-functional teams including Brand, Finance and Trade Marketing to develop and implement marketing strategies which achieved all corporate objectives• As a member of the state management team, assisted with the enforcement of HR policies and development and implementation of change management strategies, reward and recognition schemes and other programmes designed to drive a high performance culture• Conducted quantitative and qualitative research and analysis of sales patterns, competitor activity, marketing return on investment and economic trends to identify opportunities for continuous improvement and achievement of competitive advantage• Established and maintained long term partnerships with customers including Metcash, Coles, Woolworths, Coles Express and independent Retailers to drive category focus and achieve greater return on investment through improving penetration, conversion and average weight of purchase• Drafted informal and formal business plans, business reviews and other business reports and presentations for internal and external audiences• Worked on the state project team to develop and implement the tobacco plain packaging transition plan, a project requiring 18 months of planning, achieving all deadlines within budget and with 100% compliance to the legislation