Kelly Hui Email & Phone Number

England, United Kingdom

London, United Kingdom

Managed the marketing and product delivery of a global platform for the unconnected and unbanked mobile users in developing markets.

Hatfield, United Kingdom

International product development and management of innovative mobile products and apps for Deutsche Telekom European operators.Promoted digital innovation within Digital Media unit in the UK to improve customer engagement and compensate revenue decline from traditional products. Delivered and launched new products embracing innovation and agile principles for best customer experience and product excellence.- Drove connected car proposition development within Deutsche Telekom including preparation of B2C business case and Android app prototype integrated with WS02 IoT platform. Pilot trial project due to start in Greece in 2H 2016.- Designed, developed and launched an OTT football iOS & Android app with in-app betting features facilitated through partnerships with Ladbrokes and Smarkets. Orchestrated digital marketing plans from 2014 World Cup onward including aggressive acquisition activities, app store optimization, online & social media marketing campaigns, Adtech & Facebook advertising, and Google Analytics business intelligence gathering. Nearly 1 million app downloads and over €100,000 revenue achieved in 18 months in Germany & the UK.- Launched customer dashboard product across web, mobile & tablet for improved digital touch-point engagement and convenient cross/up selling. Achieved 500,000 regular customers monthly in Romania and double the revenue from the old mobile only portal product.- Directed team for development of new product concepts: (i) an Android marketplace app prototype for independent food suppliers and their customers, (ii) an aggregated search Android app for consumer goods price comparison - App launched in 2013.

Hatfield, United Kingdom

International product roadmap delivery for T-Mobile operators in Europe.Delivered mobile portal, media & music download stores and mobile internet product roadmap for Deutsche Telekom mobile operators in Austria, Croatia, Germany, Greece, Netherlands, Romania and the UK.- Bid & won a supply and operation contract to deliver a mobile portal to Luxembourg Telecom in 2012 generated €200,000 service revenue per year.- Delivered mobile web portals to OTE Cosmote in Greece and Romania in record time, fulfilling 1st product KPI of DT Board programme after investment in OTE Group. Secured €1M capex saving yearly and attracted 1 million customers to the new portals. - Developed and launched a pilot DT's "Connected Life & Work" product - a mobile internet widget ecosystem on Nokia, Samsung, LG, HTC & Ericsson devices based on W3C standards. Launched product in 2010 with 52 widgets pre-loaded on hundreds of thousand of handsets.- Planned common mobile internet product roadmap from 2005 to 2012 with 15 T-Mobile European operators and group-wide matrix portfolio planning process. Secured, prioritised and managed development budgets ranging between €2M - €10M year on year.- Managed full product life-cycle of a portfolio of mobile products and enabling platforms from 2004 to 2012. Served over 6 millions customers and generated billions Euros of direct and indirect data revenue for T-Mobile operators in Europe: mobile internet portal, service delivery platform, partner service integration APIs & SDKs, music & content download stores, Yahoo & Google mobile search, advertising gateway and mobile apps for wifi hotspot locate & sign-on, roaming data pass and mobile widgets.

Slough, United Kinigdom

New product development for O2 group, e.g. Music download service. New business development, e.g. MVNO partnerships.- Managed O2 Mobile Music programme - Delivered a mass-market music service strategy. - Managed successfully a mobile music service trial in the UK & Germany that led to approval of a £1.5M development of the world’s 1st mobile music download service. - Programme managed the development of the music download service which was launched successfully in November 2003.- Implemented service capability enablers to improve product development costs and time to market- Evaluated O2 MVNO partnership expansion to leading brands including the Saga Group.

London, United Kingdom

Created own start-up company to introduce mobile services for pre-paid users when roaming, based on my patented messaging solution. - Prepared business plan to offer a B2B product to mobile operators allowing roaming service to prepaid customers. - Conducted market research with European operators (KPN & Vodafone) to complete business planning.- Developed Pre-paid roaming prototype for demonstration to mobile operators & potential investors.- Delivered business plan to over 30 potential investors and presented to 5 including the Easy Group.

London, United Kingdom

Built and managed product team from scratch to define and launch global satellite communication services.- Defined requirements for a global network for a US$600M contract with NEC, Ericsson & Hughes.- Setup product department and recruited a team of skilled product managers. - Delivered ICO handheld and specialised user terminal requirements for device contracts of over US$350M with Samsung, NEC, Mitsubishi and Nera.- Formulated the ICO value added services strategy. Prepared business case and secured management approval to implement a Service Platform (US$7M) to address opportunities in both the horizontal markets (Unified messaging service, Internet services, card services) and vertical markets (maritime, transport and aeronautical safety and information services).- Developed jointly with Engineering the ICO data service strategy and future product concepts taking into account ICO’s role in UMTS.- Directed the Trans European Network Service multi-media study commissioned by European Union. Report delivered on time and within budget in Dec 98. - Developed the ICO smart (SIM) card strategy and negotiated successfully the development & supply contract valued over US$500,000 with De La Rue.

Slough, United Kingdom

Recruited to define and launch GSM network and tariff services.- Developed GSM network features and rollout strategy.- Prepared investment paper for a 1066 cell network and a core intelligent network of AXE switches.- Launched Cellnet GSM network, tariff services and over 30 roaming agreements.- Implemented customer migration programme from analogue mobile service to GSM smoothly over 18 months to reach 1 million GSM customers. - Developed and launched industry first mobile VPN service in the UK - Mobile Extension.