Communicating the unique benefits of X82, a user friendly metaverse for businesses and consumers.

I enjoy finding ways to drive sustainable business growth for my SME clients. This starts with an audit of where they are now and where they want to be in terms of their business success. Once a cost effective marketing strategy is created, I then either tutor my client’s employees in campaign management and implementation or my clients often prefer me to undertake the campaign management myself.Due to working within small marketing budgets, I focus strongly on direct marketing, press releases and digital marketing activities. It feels great to have a press release published as editorial and provides excellent ROI for my clients. Direct and digital marketing activities allow accurate measurement and analysis for return on marketing spend. This, in turn, allows me to test, measure and tweak activity until I hit the ‘sweet spot’ for the highest ROI for clients. It is so rewarding to see our customer's businesses thrive and I love playing a part in that.

Equine Compare was the first UK Comparison site dedicated to the equestrian community. My mission was to make it easier for UK horse owners to compare Horse Insurance and equestrian products. The site has grown over the last few years to offer horse owners with an easy way to enter free online competitions to win horse prizes, get their hands on equestrian voucher codes and read Tried and Tested reviews on new equestrian products.My role is to keep the content fresh, work with equestrian brands and retailers and get the word out there so horse owners can use and enjoy our equestrian comparison website. This required consistent delivery of: Content creation, content marketing, Google Adwords campaign management and measurement using Google Analytics.

Responsibilities:B2B Marketing activities combined with some sales activityDevelopment and implementation of B2B Marketing strategyMaintaining the corporate website, ensuring fresh content and regular PR feedsWebsite analytics, reporting findings and proposing improvements to the boardDesign and management of e-marketing campaigns as part of the B2B communications strategy Building and maintaining relationships with PR contacts and supplying regular editorialEvent Management including logistics, stand design, market research, management of staff and working with journalists to generate PR activity from the eventAnalysis of marketing results and market research to aid future marketing strategyGenerating reports to feed back on ROI and making further proposals to the boardAchievements:Maintaining a consistent level of PR coverage within the B2B environmentSuccessfully managing events, exceeding sales targets and staying within budget & timescalesDesign and production of the corporate brochureDesign and project management for the new corporate website and broker portalDesign and management of effective e-marketing campaigns providing cost effective marketing

Responsibilities:Target prospective customers through Market Research and direct marketing.Assist Business Manager in developing Key AccountsDevelop and update websitesProduce marketing leaflets and other marketing literatureProduction and co-ordination of display materialsCo-ordination of printing and other outside marketing related activityMail shots and creation of newslettersCo-ordination of editorial information and PR functions, generating consistent PR activityDevelop and deliver Marketing plans alongside managers.Achievements:Exceeded annual sales targets eg. £20k achieved against £16k target for 2006Designed product packaging for a new range and launched it to marketDesigned logos and artwork to launch new business division, organising PR and eventsOrganizing sales and marketing events - Won 1st prize for exhibition design at FOOTSEY 2006

Management of all marketing activities for Concord Sports CentreCopywriting and organization of PR and eventsPlanning and implementation of Direct Marketing campaigns, targeting new and existing customersSupervision and training of assistants / studentsDesign and creation of artwork for literature and internal POSMaintenance and promotion of company websiteResearch and analysis reported back to management

Design and creation of POS materialPress advertisingProcessing invoicesPlanning and implementation of promotionsDesign and creation of promotional material

Year 3 University Industrial PlacementDesign and production of promotional material on demandMarket and product researchExploration of niche markets, NPD from concept to launch and through to sales