Kelly Japsi Email & Phone Number

New York, NY, US

New York, New York, United States

• Plan, implement, monitor and revise web-based marketing strategies and campaigns via PLI’s website(s) to drive sales, usage and revenue; actively create and implement surveys for website visitors for feedback to inform.
• Plan and implement robust A/B testing of website and ensure timely and accurate reporting of all tests to support recommended website updates.
• Collaboratively build, preview and launch new website pages as needed to educate and inform customers, members, prospects and prospective employees about PLI products, services and organization.
• Gain full understanding of Google Analytics reporting to make data-driven recommendations in order to better optimize website and user experience and regularly share GA reporting to highlight trends, opportunities.
• Conduct ongoing research into understanding keyword search and other functions of site and work collaboratively to optimize these functions to ensure a best-in-class user experience.
• Collaborate with IT Website Operations, design and content teams and other internal stakeholders to provide guidance on marketing-related aspects of PLI’s web presence and to monitor/improve Search Engine Optimization.

New Hyde Park, New York, United States

• Coordinating media buying for the company’s multiple brands including print, digital, television, and outdoor advertising to raise brand awareness for potential patients.
• Acting as the point person between ProHEALTH Dental and digital marketing agency to develop all marketing strategies and campaigns, promote the company’s brand and messaging, and attract viable leads.
• Working closely with the Marketing Director and CEO to plan, implement, and facilitate an effective marketing plan and budget.
• Worked on the re-design and restructuring of the company’s website which included: re-design of the layout, improving navigation and site structure, content development, keyword research and analysis, and other SEO.
• Daily utilization of a CMS platform developed by digital marketing agency to manage web content, design, and website analytics and leads.
• Create, implement, and track the content, design, and budget of SEM campaigns on Google to increase visibility of our site and improve search rankings.

New Hyde Park, New York, United States

• Planned, implemented, and monitored marketing campaigns across all networks including: email, print, digital, television, and social media to reach over 60,000 patients.
• Worked closely with the social media team to plan, create, and implement content and advertising campaigns to increase following and engagement.
• Worked with practice managers and supervisors to develop and deliver communications material and forms to assist with practice flow.
• Developed and monitored campaign budgets.
• Managed day-to-day relationships with outside vendors including web agency, printers, mail houses, public relations, and more.
• Managed the planning and development of marketing website layouts.

New Hyde Park, NY

• Wrote, scheduled, and optimized daily posts across multiple social platforms including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Worked collaboratively with a cross-functional team to align the content and messaging posted digitally about dermatology and plastic surgery services offered.
• Worked collaboratively with the medical director and other health professionals to develop blog content for the website, producing three to four blogs a month.
• Making daily edits to the website using CMS platforms, WordPress.
• Providing web, digital advertising, and social media support for the company’s product line using WooCommerce.
• Used analytic tools to generate weekly analytics reports on blog and social media activity.