The world’s largest package delivery company, United Parcel Service (NYSE: UPS) provides transportation solutions and logistics services across 220 countries to generate $91.0B in revenue.• Lead business planning, pricing and revenue management strategies, and financial optimization systems for the UPS International business unit, encompassing $17B in annual revenue. Work closely with the internal investor relations team to develop narratives for quarterly investor updates. • Act as… Show more The world’s largest package delivery company, United Parcel Service (NYSE: UPS) provides transportation solutions and logistics services across 220 countries to generate $91.0B in revenue.• Lead business planning, pricing and revenue management strategies, and financial optimization systems for the UPS International business unit, encompassing $17B in annual revenue. Work closely with the internal investor relations team to develop narratives for quarterly investor updates. • Act as Chief Marketing Officer (CMO) of the Americas Region business unit. Direct all aspects of digital marketing, including right to win, value proposition, and customer experience. Collaborate with Sales and Finance to reach monthly and quarterly financial targets. Built the three-year Americas Region growth strategy, including the launch of Sales and Marketing initiatives that increased revenue by 9% and intra-regional product sales by $45M.• Lead the International Product Management team responsible for new product development, product enhancements, testing, and pilot programs to drive portfolio growth. Piloted and launched an Economy product that delivered $30M in revenue in the Small Package businesses.• Planned and executed a price increase that generated $453M in added revenue, in addition to $178M in accessorial charges and fees. Developed and launched a new pricing system across six countries and achieved a 79% adoption rate within the first four months. Show less

• Developed the Digital Access Program partner strategy, which identified market opportunities and emerging business models globally. Led a team in the evaluation of more than 100 clients as potential program partners, built a pipeline of 20+ prospects representing $500M in revenue, and drove $10M in revenue growth. • Conducted a competitive landscape analysis that identified new digital trends in social and live commerce. Presented findings to senior leadership, which shifted the company’s… Show more • Developed the Digital Access Program partner strategy, which identified market opportunities and emerging business models globally. Led a team in the evaluation of more than 100 clients as potential program partners, built a pipeline of 20+ prospects representing $500M in revenue, and drove $10M in revenue growth. • Conducted a competitive landscape analysis that identified new digital trends in social and live commerce. Presented findings to senior leadership, which shifted the company’s strategic focus. Show less

• Led the development of cross-functional customer retention strategies to improve brand loyalty, reduce churn, and drive revenue growth. Conducted customer research that identified revenue reduction triggers and created a predictive churn model used to improve retention across the entire US account base. • Built and deployed ‘CX Shield,’ a predictive dashboard that enabled the US Operations team to monitor and quickly respond to customer operational needs. The dashboard enabled the team to… Show more • Led the development of cross-functional customer retention strategies to improve brand loyalty, reduce churn, and drive revenue growth. Conducted customer research that identified revenue reduction triggers and created a predictive churn model used to improve retention across the entire US account base. • Built and deployed ‘CX Shield,’ a predictive dashboard that enabled the US Operations team to monitor and quickly respond to customer operational needs. The dashboard enabled the team to proactively engage with clients, which improved retention and increased revenue by $42M. • Developed a digital customer retention strategy and launched corresponding digital campaigns targeting micro-sized customers, which achieved a 2% reduction in churn. Show less

• Led customer research and studies, analyzed markets and competitors, and created go-to-market strategies to attract and retain clients in the Industrial and Automotive segments. Built strategic plans for an industry segment portfolio representing $4B+ in annual revenue, achieved 3% revenue growth, and generated a $136M increase in combined incremental client revenue. • Led a study that delivered industry-specific insights across 8 countries and implemented targeted industry segment sales… Show more • Led customer research and studies, analyzed markets and competitors, and created go-to-market strategies to attract and retain clients in the Industrial and Automotive segments. Built strategic plans for an industry segment portfolio representing $4B+ in annual revenue, achieved 3% revenue growth, and generated a $136M increase in combined incremental client revenue. • Led a study that delivered industry-specific insights across 8 countries and implemented targeted industry segment sales and marketing campaigns that generated more than $100M in revenue. • Developed and launched integrated digital campaigns using online ads, email, and web channels to drive $9M in new revenue. Evaluated market pricing and created a new pricing tool that accelerated speed-to-market and generated a $20M expansion in revenue.• Published the ‘Industrial Buying Dynamics’ study, a white paper analyzing the digital disruption in the industrial sector, based on insights from 1,500 industrial buyers and companies. Show less

• Led strategic planning for the UPS Ground product, leveraging comprehensive customer, market, and competitive assessments. Developed and executed a plan that strengthened UPS’s competitive position in key metropolitan areas by increasing delivery speed for the Ground product. • Analyzed Ground transit times against competitors to pinpoint improvement opportunities in key metro areas, including Dallas, Houston, and Philadelphia. Collaborated with cross-functional internal teams to enhance… Show more • Led strategic planning for the UPS Ground product, leveraging comprehensive customer, market, and competitive assessments. Developed and executed a plan that strengthened UPS’s competitive position in key metropolitan areas by increasing delivery speed for the Ground product. • Analyzed Ground transit times against competitors to pinpoint improvement opportunities in key metro areas, including Dallas, Houston, and Philadelphia. Collaborated with cross-functional internal teams to enhance network operations and expedited delivery by 1 to 2 days. • Designed and conducted in-market tests to assess the impact of implemented strategic improvements. Launched integrated campaigns encompassing market research, sales initiatives, online ads, and targeted email marketing. In metro areas where transit times were improved, achieved an increase in volume of 10%+ and an average of $10M in incremental revenue. Show less

• Developed customer acquisition strategies for the high-tech industry market segment to accelerate growth on more than $100M in annual revenue. Analyzed client supply chains, aligned UPS products and services with identified requirements, and presented quantified value propositions.