• Developed and implemented strategies to improve website visibility and increase organic traffic through search engine optimization (SEO) techniques• Identified and collaborated with key stakeholders to understand business goals and objectives, and develop digital marketing strategies to achieve them• Utilized AI to automate digital marketing tasks and analysis for improved efficiency and accuracy• Implemented AI technology and tools to automate digital marketing tasks and analysis, improving efficiency and accuracy.• Analyzed website performance and identify opportunities for improvement• Created and optimized marketing campaigns across various social media platforms to drive customer acquisition and increase brand visibility

• Managed projects for new websites, applications, and marketing collateral. • Designed online experiences and optimized online performance. • Collaborated with product owners, business owners, and other stakeholders to identify requirements and develop online solutions. • Optimized website pages for search engine rankings. • Conducted usability studies and analysis to increase online conversions.• Worked with development teams, marketing, and sales to design effective online experiences.• Responsible for the design, content, and development lifecycle for a new marketplace online. • Selected to lead new initiatives that will drive major revenue to the company.• Reported on website analytics, search engine ranking performance, and conversion data.• Conducted competitive analysis, market research, and strategy presentations for large B2B clients.• Developed complex e-commerce web solutions for B2B clients.

• Created compelling content in accordance with brand styles, digital guidelines, and accessibility requirements to engage new clients and improve the client experience. • Responsible for the entire content lifecycle including requirement analysis, writing, designing page layouts, and building and editing components within AEM. • Analyzed and implemented SEO best practices based on reporting and metrics.

• Provided user experience design and research for the new Truist Design System to ensure a • consistent and positive user experience on all websites and mobile applications.• Researched design patterns and created prototypes for elements to be consumed by teams.• Documented accessibility requirements. • Conducted remote and in-person usability tests.

Converta Design focused exclusively on increasing online conversions. Services included usability analysis, conversion optimization, design, search engine optimization, and content development.

User-Centered Design (UCD) Manager for the Creative and Delivery Services department at BB&T. Managed UCD teams: UX/User Experience, Web Design, Content, and Metadata/Taxonomy. Responsibilities included usability, user requirements gathering, user research and testing, graphic design, HTML development, content strategies, information architecture, and developing UX and UI standards.

Facilitated usability and user research projects that incorporated search engine optimization techniques into website designs. - Usability research - Usability training - Website design and marketing - SEO

Conducted usability analysis and implemented design, online marketing, and conversion related projects. • Conducted usability research and reviews. • Assisted clients in implementing UX and SEO recommendations; resulting in improved usability, accessibility, and an increase in rankings, traffic, and conversions. • Developed and presented training sessions on usability theory and web design best practices.

Research Coordinator for Course Development and online teacher at UNC Chapel Hill. • Conducted research and developed new online courses offered at the University. • Coordinated online course proceedings for the Certificate in Technology and Communication program.