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Experienced digital marketing and analytics executive with expertise in customer segmentation, new product development, multichannel customer acquisition, member (CRM) and loyalty marketing, and pricing & promotional strategies in the travel, financial services, and ecommerce sectors.Recognized for building, developing and retaining high performing talent and teams as well as a results driven, P&L orientation.
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Chief Marketing OfficerEnova International Sep 2021 - PresentChicago, Il, UsPart of the Executive Team, leading the marketing and studios function for Enova’s (ENVA) family of brands serving non prime small businesses and consumers in the US and Brazilian markets. The marketing function consists of 50 person team responsible for delivering originations growth from new and existing customers through a robust, multi-channel, data driven, direct to customer marketing mix. -
Head Of Global Consumer And Smb MarketingEnova International 2019 - 2021Chicago, Il, Us
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Head Of Consumer Marketing (Us, Uk, & Brazil)Enova International 2018 - 2019Chicago, Il, Us
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Vice President, Partner Services And MarketingKapow 2016 - 2018Orlando, Fl, Us -
Vice President, Global Hotel Strategy And Revenue ManagementOrbitz Worldwide 2014 - 2016Lead a team of 25+ global employees in the design, deployment, and analysis of pricing, sort, and inventory management strategies to improve hotel and vacation package conversion. Influenced product roadmap to build tools and capabilities to improve pricing, sort, and inventory health. Developed reporting and KPIs to align sales team activities with P&L objectives.
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Senior Director, Global Hotel Strategy & Revenue ManagementOrbitz Worldwide 2013 - 2014
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Director, Loyalty Direct MarketingWalgreens 2012 - 2013Deerfield, Il, UsLed a team of 15+ in the strategy and execution of multi-channel loyalty and pharmacy direct marketing campaigns and CRM capabilities. -
Director, Consumer Card Acquisition Strategy, Media, And Viral MarketingAmerican Express 2010 - 2012New York, Ny, UsLed a team of 5 to drive acquisition for the American Express consumer card portfolio through the design, management, and optimization of the cardmember referral program and other social initiatives. Designed and delivered cross-channel customer acquisition strategies including 360-communication plans, offers and incentives, pricing and segmentation. -
Director, Consumer Card Direct Mail And Email Acquisition At American ExpressAmerican Express 2008 - 2010New York, Ny, UsLed a team of 6 to drive profitable acquisition of the consumer lending portfolio through the management and optimization of cross channel test and learn plans to define and optimize pricing, incentives, creative, and segmentation and to inform value proposition development for future product launches.
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Senior Manager, Consumer Card AcquisitionAmerican Express 2007 - 2008New York, Ny, UsLed the pricing, incentive, creative, and segmentation strategy to drive profitable customer aquisition through the development and optimization of test and learn plans for the Blue Cash and Blue Sky product lines.
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Product Marketing Manager - Value Added ServicesEarthlink Internet 2005 - 2007Atlanta, Georgia, UsCreated and implemented marketing plans for both new product launches and existing product lines to support the P&L targets of the Value Added Services portfolio (ex. Norton security software) across direct mail, email, online, and the call center channels. -
Sr. Financial AnalystEarthlink Internet 2004 - 2005Atlanta, Georgia, UsDeveloped the five-year strategic plan by incorporating assumptions from all functional areas of the organization with market information, competitive trends, and acquisition activity on a semi-annual basis.
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Financial AnalystMckesson Feb 2002 - May 2003Irving, Texas, Us -
Market AnalystSiemens Energy And Automation Jul 2000 - Feb 2002Munich, De -
Audit InternCardinal Health 1998 - 1998Dublin, Oh, Us
Kelly Jordan Skills
Kelly Jordan Education Details
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Emory University - Goizueta Business SchoolMarketing -
Indiana University - Kelley School Of BusinessAccounting/Finance
Frequently Asked Questions about Kelly Jordan
What company does Kelly Jordan work for?
Kelly Jordan works for Enova International
What is Kelly Jordan's role at the current company?
Kelly Jordan's current role is CMO | Fintech.
What is Kelly Jordan's email address?
Kelly Jordan's email address is kj****@****ail.com
What is Kelly Jordan's direct phone number?
Kelly Jordan's direct phone number is +167846*****
What schools did Kelly Jordan attend?
Kelly Jordan attended Emory University - Goizueta Business School, Indiana University - Kelley School Of Business.
What skills is Kelly Jordan known for?
Kelly Jordan has skills like Strategy, Segmentation, Direct Marketing, Management, Customer Experience, Pricing, Pricing Strategy, Crm, Product Marketing, Marketing Strategy, Leadership, Analytics.
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