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Experienced Product Manager with a demonstrated history of working in PropTech, FinTech and Real-estate Tech. Dynamic leader with over twenty years of experience working cross-functionally with multiple business stakeholders to gather business requirements, compile information and build best process/practices focusing on enhancing the customer experience while balancing business priorities.Skilled in Product Management, Customer Experience, Business Development, Marketing Strategy, and Employee Satisfaction. Strong product management professional with a Bachelor of Arts (B.A.) focused in Graphic Design from Plymouth State University.
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Senior Director Of Product ManagementKnock Nov 2022 - PresentNew York, Ny, Us -
Director Of Product ManagementKnock Mar 2022 - Nov 2022New York, Ny, Us
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Principal Product ManagerKnock May 2021 - Mar 2022New York, Ny, Us
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Senior Product ManagerKnock Jan 2019 - May 2021New York, Ny, Us
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Member, Board Of DirectorsWonderfeet Kids Museum Apr 2015 - Mar 2019Rutland, Vermont, Us -
Product ManagerPorch Jan 2017 - Jan 2019Seattle, Washington, Us• Forecast project time lines and resources, including Roadmap creation and ongoing management• Analyze business needs, provide oversight and execution of assigned projects and deliverables • Management of virtual teams while coordinating cross-functional tasks between departments• Agile project management including backlog grooming, scrum master and creating detailed user stories containing acceptance criteria in JIRA• Maintain knowledge center in Confluence, including documentation of all processes and user experience flows• Ensuring the smooth and successful implementation of products and services, both consumer facing and back-end optimizations• Coordinate user testing and training sessions with those most impacted by system changes -
Freelance Marketing ConsultantKjdesigns Jan 2003 - Jan 2019• Provide design services for brand identity marketing collateral, including branding guidelines for clients to share with their employees• Design and refresh logo’s and provide all necessary files for print, apparel and web as desired by client• Manage websites within WordPress and straight HTML coding using Adobe Dreamweaver• Design, source and provide fulfillment services for in-store signage and trade show displays• Assist with change requests from clients including the negotiation and creation of additional work requests and authorizations as needed• Monitor clients social media and affiliated web channels for customer service concerns, fan outreach and engagement opportunities• Build and support in the execution of online marketing campaigns, including all graphics and content• Develop and nurture strong, collaborative, trusting relationships with every client and their employees
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Vp User ExperienceGosmith, Inc. Apr 2016 - Jan 2017Sunnyvale, Ca, Us• Acted as liaison between business partners and vendors spanning a variety of industries and technologies• Worked closely with leadership to allocate development resources based on priority of projects• Leveraged project tracking tools and processes to manage multiple simultaneous projects from inception through delivery• Expertly communicated to all team members ensuring knowledge of project scope, responsibilities and changes• Managed implementation of strategic marketing campaigns across multiple mediums• Provided oversight and UX/UI designs for software development and web technologies• Designed and implemented new on-boarding and educational flows to nationwide network using SMS and video• Responsible for user research initiatives and detailed documentation of a/b tests including desired metrics and outcomes -
Director Of MarketingThe Home Service Store, Inc. Apr 2014 - Apr 2016Dawsonville, Georgia, Us• Ability to successfully organize, prioritize and manage multiple brands, projects and business initiatives using agile methods• Worked directly with partners and vendors spanning a variety of industries and technologies • Responsible for management of on-site design team and cross-functional support of off-site developers• Knowledge of and hands-on experience with quality assurance testing procedures• Utilized internal CRM and Salesforce to reach consumers through email marketing and SMS; responsible for messaging, design & implementation• Led on-going marketing, branding and communication efforts based on strategic goals and desired metrics• Researched, scoped and implemented an open source CMS for streamlining the management of all brand websites• Provided oversight and hands-on design for marketing collateral from web to retail displays, including sourcing fulfillment vendors• Brand management and reputation monitoring, including copyright and trademark filings and supporting resolution of customer complaints• Ran mid-year and end of year review sessions with design team to set clear business objectives and discussed opportunities for professional development -
Marketing ManagerThe Home Service Store, Inc. Nov 2012 - Mar 2014Dawsonville, Georgia, Us
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Media Design & Development ManagerThe Home Service Store, Inc. Jan 2006 - Oct 2012Dawsonville, Georgia, Us
Kelly Rasmussen Skills
Kelly Rasmussen Education Details
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Plymouth State UniversityGraphic Design
Frequently Asked Questions about Kelly Rasmussen
What company does Kelly Rasmussen work for?
Kelly Rasmussen works for Knock
What is Kelly Rasmussen's role at the current company?
Kelly Rasmussen's current role is Senior Director, Product Management.
What is Kelly Rasmussen's email address?
Kelly Rasmussen's email address is ke****@****inc.com
What is Kelly Rasmussen's direct phone number?
Kelly Rasmussen's direct phone number is +120762*****
What schools did Kelly Rasmussen attend?
Kelly Rasmussen attended Plymouth State University.
What skills is Kelly Rasmussen known for?
Kelly Rasmussen has skills like Account Management, Marketing Strategy, Marketing, New Business Development, Customer Satisfaction, Strategy, Customer Service, Team Building, B2b, Retail, Customer Retention, Competitive Analysis.
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