Kelly Kang Email & Phone Number

Culver City, Los Angeles

 Management & Execution- Developed Asian-American marketing campaigns in Korean & Chinese language segments- Oversaw media strategy and planning to traditional media & digital media segment- Planned & executed for PR & Community Festival events including project planning, vendor management, sponsorship negotiation, staff recruitment, and training- Developed creative concepts for print, TV, magazine, and home shopping channel vignette- Designed and executed offline sweepstakes campaign and managed legal consulting process Planning & Execution- Planned & executed Annual National Test Drive Event for Asian American market over 15 cities across U.S.- Conducted HMA sponsorship activities on K-CON 2014, LA Dodgers 2013, Hollywood Bowl Concert (2013-2016), Pro-Am Golf Tournament (2013-2016)- Planned & executed participation in 4 large-scale ethnic festivals per year each with 200k to 400k attendees- Implemented Korean Salesmen Training Seminar for improved customer service in 5 regions- Planned & executed new vehicle showcase for VIP guests, media journalists, public in 3 regions- Corresponded with vendors and labor unions in transportation logistics, staff hiring, booth displays, location sourcing, and insurance sourcing

Los Angeles, Ca

Assisted non-Korean visa applicant's interview Translated homepage newsletter and internal documentsAssisted market research team in research form design

West Hollywood, Ca

 Management & Supervision - Oversaw approx. 2 million-dollar media management of U.S. Asian marketing clients including Census 2010, Pacific Gas & Electric, Las Vegas Convention and Tourism, Southern California Edison, Washington Mutual, and Sprint- Offered U.S. Asian media environment insights and systemized Asian media rating system across multiple ethnic- Contributed to developing non-traditional media / ad platforms  Planning & Execution- Strategized media plans in national scale- Presented to win national Asian-market renewal contracts in media session- Implemented media plans from national to local scale with various budget size- Provided POV on clients’ opportunities and monitoring media schedules- Conducted various periodical budget spending & analysis reports- Developed and fostered strong relationships with media partners

Master’S Degree, Applied Psychology, Human Behavior

Ba, Communications