As owner of Klevergirl, I work with a variety of business owners to create better brand experiences and improved customer relationships through the right messaging and thoughtful digital strategies.Past clients include: - BITCHSTIX- Native Bread- City Way Animal Clinics- Dr. Tavel - OurHealth - Tyner Pond Farm - Eleven Fifty Academy - Just Pop In! - Hello World Clothing - Celery Street - ADKOS - Herff Jones

As the Digital Marketing Manager for the Delta Faucet brand, I led the digital strategy and brand content strategy for paid and organic social, consumer email marketing, influencer marketing, Delta Faucet blog, and brand campaign experiences on deltafaucet.com. I also worked closely with cross-functional teams on a variety of integrated channel projects to align with brand marketing and business goals.

Eleven Fifty Academy is a leading Indiana nonprofit school teaching coding, cybersecurity, UX/UI Design through immersive bootcamp programs. Responsibilities include: - Managing all marketing strategies including launching a new website and company rebrand - Directing all lead gen activities and pivoted strategy quickly when necessary- Overseeing third-party agencies (SEM/SEO, blogging, video, photography, design) - Holding weekly meetings with agency teams to plan and review priority projects - Leading the execution strategy for all traditional marketing efforts (TV, radio ads, print, etc.)- Working with PR consultant to increase exposure of Eleven Fifty news and events in the media- Attending weekly Leadership meetings to review marketing KPIS and enrollment goals, operations challenges, and company roadmap to ensure business alignment across leaders- Creating and managing relationships with community and business partners to create positive impacts on individual students as well as communitiesCurrent Accomplishments: - Increased 2019 leads by 200%+ using SEM/SEO best practices and testing strategies - Assisted admissions team in doubling student enrollments in 2019 (from 2018)- Successfully launched a new website on an extremely fast-tracked timeline - Managed execution of new brand voice and messaging strategy on short timeline - Directed overall strategy for new company content; adding 25+ new videos/blogs in 2019-early 2020- Strategized and led efforts for first-ever Eleven Fifty tv commercial in early 2020