Vp, Marketing Product Manager
Charlotte, North Carolina
Lead the strategic development, integration and execution of mass advertising for key Consumer Deposit programs and product launches such as Keep the Change and $0 Trade. Partnered with sponsorship, agency, media and analytics to develop mass marketing program strategies supporting enterprise brand and business goals. Functioned as subject matter expert for New Product Innovation and Marketing team and Deposits Strategic Initiatives. Certified Six Sigma Green Belt (with DFSS) for developing an enterprise- wide media innovation process proactively addressing the changing trends in customer behavior and efficacy of existing marketing programs.