Kelly King Fernandez Email & Phone Number

Mooresville, NC, US

Sunrise, FL

Davie, FL

Hollywood, FL

• Manage over fifty accounts to ensure client satisfaction in order to gain revenue and/or raise brand awareness
• Responsible for daily communication with clients to manage and oversee precise program development and execution
• Coordinate regularly with agency departments to deliver holistic marketing programs and collateral based on client objectives, strategies and demands
• Develop, present and sell customized multimedia recommendations and proposals for new business ideas and campaigns
• National, Regional & Local Clients Include: Trane, American Standard, Elite Coastal Properties, Mirsky Law Firm, Leadership Forward, TLS Fitness Inc., South Florida Chamber Maps, Finish Masters, Steel Lafferty, etc.

Hollywood, FL

• Prepared collateral and feedback for production department based on client marketing input and brand content
• Monitored and consulted with third-party vendors and reps on behalf of clients, in order to best utilize marketing channels and provide cost-effective advertising
• Responsible for researching, planning, buying and optimizing all Digital Media Campaigns (Display, Social, Mobile/Tablet, SEO/SEM, Email, etc.) and Traditional Media Campaigns (Broadcast, Print, OOH, Direct Mail, etc.).
• National, Regional & Local Clients Include: Trane, American Standard, Community Bank of Broward, Advocacy & Collections Group, AdServices Inc., etc.

Fort Lauderdale, FL

• Optimized and developed full ad campaigns based off researching client’s target audience, designated market, fiscal budget, promotional calendar, creative content and competitive analysis.
• Served as a liaison between partners and clients to build ongoing business-to-business relationships
• Tracked market trends to best predict, evolve and measure cross media performance
• National and Local Clients Include: Extended Stay America, h.h. gregg, Tire Kingdom, Pep Boys, Steak n Shake, Boca Raton Museum of Art, etc.

Coral Gables, FL

• Communicated directly with Account Executives to research, create and implement public relations projects accustomed to client’s needs.
• Attended and assisted in the planning process of client events to help guarantee defined execution
• Contacted media outlets and publications to raise awareness for clients via media alerts and press releases
• Updated social media accounts, posts and messages for select clients
• National and Local Clients Include: Miami Marlins, Codina Partners Real Estate, Susan G. Komen Foundation, etc.

Boca Raton

• Lead customer loyalty initiatives by role modeling excellent brand selling behaviors and converting customer relationship marketing
• Managed and coached over 10 associates daily to deliver best-in-class, captivating, and branded customer experience
• Responsible for handling and depositing end of day revenue for a $15 million volume store

Miami, FL

• Assisted PR department with management of all promotional endeavors to establish best-in-class branding identity for one of the top commercial cruise lines in the world
• Coordinated majority of internal and external corporate communications such as: leadership luncheons, writing memos, creating media lists and drafting press releases
• Maintained NCL partnership with non-profit Make-a-Wish Foundation
• Worked on-site with Vh1’s production team and cast to broadcast product on The T.O. Show

Tuscaloosa, Alabama Area

• Concert Event Planning
• Set-up reservation areas and registered permits for event stage
• Contacted vendors to help support event on campus
• Created word-of-mouth and social media networking campaigns to spread information and awareness about event

Tuscaloosa, Alabama Area

• Lead and coordinated HOPE Initiative personnel to plan a field day event in an underprivileged area of the community.
• Accomplishment: Over 100 person turnout with multiple stations of entertainment and food for students, children and adults

Bachelor Of Communication And Information Sciences, Public Relations, Advertising, And Applied Communication

Bachelor, Communications And Information Sciences; Public Relations; Minor In Computer Science

Activities and Societies: NCAA Student Athlete PR Writing and Campaigning, Visual and Organizational Communications, Reporting Journalism.