• Manages system-wide marketing programs to support business objectives. Researches new markets and implements new ways to drive traffic to all locations.• Manages day-to-day operational aspects of a project and scope, identifying resources needed and working with multiple teams and departments to execute.• Creates and maintains metrics reports on marketing and sales activities, measuring effectiveness and business impact as they relate to the company's goals.

• Leading 4 direct reports and 2 interns in the organization.• Assisted in the creation and copyright of new taglines and logos to increase and strengthen the brand.• Proposed bringing all marketing and public relations in-house instead of using an external marketing or PR group. Saved the company in marketing and public relation costs.• Spearheaded and implemented a revolutionary patent pending program called Message My Donor to connect local patients to the organization’s donor base.• Helped to create and design an international media campaign called “Blood Donor Emoji” campaign which garnered over 15,000 signatures to date on Change.org.• Built a website www.blooddonoremoji.com for it. The international campaign has gained support from over 30 countries and shared by thousands of users.

• Manage media schedule for three brands within the company• Handle multiple social media accounts including Facebook, twitter, instagram, blogs• Update website with new and relevant content.• Develop responsive websites and landing pages

• Manage email communication with clients through Exact Target using lead source codes• Design landing pages for marketing and sales promotions• Create advertisements and emails that generate leads for the sales team

• Responsible for organization and updating marketing materials• Maintained consistent and effective communucation• Generated new visual concepts

• Generated a variety of large scale signage and trade show promotions • Handled multiple chains of communications

•Voted Art Director from 19 students on the Glidden account for the AAF National Student Advertising Competition •Organized meetings and helped generate ideas for marketing materials •Checked all materials before placed in the plan book