Kellyann (Kelly) Lanspa work email
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Kellyann (Kelly) Lanspa personal email
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I believe the best Marketing professionals have well rounded experience in a variety of Marketing and Sales disciplines to give them a clear 360 degree view of the business - from how products are made and priced, to communicating value, driving awareness, and developing relationships with customers and those that influence them. As a proven full-spectrum Marketing expert I have hands on experience in corporate and strategic communications, customer marketing, demand generation, SEO, product marketing and management, market research and business development, public relations and analyst relations. I also have direct and channel sales experience selling IT products and in running my own successful business. I have extensive experience in Storage and Data Center /cloud management and Networking technologies and in crafting and delivering the message for the C-Level including CEOs and CIOs. - New messaging and demand generation helped increase sales 30% year over year at Aptare.- Increased reference assets and case studies 400% through Customer Loyalty Program. - Increased analyst mentions over 75% and increased global press hits over competition by 75% at Xyratex.SKILLS*Strategic positioning & messaging*Collateral and sales tool content*Customer marketing*Analyst & PR relations*Social media, SEO optimization*Marketing automation, demand generation, Marketo, Salesforce*Market research and business analysis*Business development*Storage, data center and system management*Cloud and Big Data
Le Fleur Et Lapin
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Le Fleur Et LapinPortland, Or, Us
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Artist, OwnerLe Fleur Et Lapin Jan 2022 - Present
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Mount St Helens Geology GuideAdventure Tours/American Cruise Lines 2022 - PresentI provide detailed geology and history tours to one of North America's most famous active volcanoes. Tours are provided to American Cruise line luxury Columbia river cruises.
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Principal, Technical Solutions Marketing Ai, CognitiveBmc Software Mar 2015 - 2022Houston, Texas, UsLead Product Marketing for the flagship Helix AI Cognitive solution that utilizes AI, Chatbots, Virtual Assistants. Own and drive the marketing strategy and execution for BMC Helix solutions: messaging, positioning, go-to-market strategy, digital content, sales tools, campaign plans, product launches, and partnering closely with key stakeholders.Develop, implement and manage global marketing plans related to BMC's 1st SaaS solution built on @Salesforce .Nominated as Product Marketing LEAD to BMC's task force on AI and machine learning to imagine and define the next generation IT management products.Promoted to head of Social Media planning and execution for ITSM ITOPs division while maintaining Solutions Marketing for cognitive solutions. Received award for excellent contribution in this role.Develop, communicate and execute product strategy. Execute product launch activities to ensure effective marketing introduction. -
Principal, Solutions Marketing For Salesforce/RemedyforceBmc Software 2015 - 2022Houston, Texas, Us
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Sr. Director Of Product Marketing, Cloud/Saas ServicesCollabnet, Inc. Mar 2012 - Mar 2015Alpharetta, Ga, UsCollabNet offers cloud-based Agile software development tools. • Define and quarterback go-to-market strategies to drive web-based adoption for SaaS product.• Define the optimal product and marketing mixes, including targeting, positioning, pricing.• Drive web content strategies, to optimize the customer acquisition.• Own product marketing collateral on CloudForge.com, collab.net, and community properties.• Lead online advertising (SEM, Remarketing, Display) and affiliate marketing strategies.• Drive joint go-to-market positioning, marketing and content of key partnerships.• Lead customer marketing, ensuring members and customers are as successful and satisfied. -
Sr Director, Global Communications And Product MarketingAptare Jan 2011 - Sep 2012Campbell, California, UsAPTARE provides storage and data center management for SAN/NAS, Virtual, and big data and cloud. Software was available as SaaS to hosting providers. Responsible for messaging, pricing/packaging, marketing automation, social media, public relations, customer loyalty, competitive analysis, video/sales tools. •Initiated and managed global Marketo automation efforts including messaging campaigns around prospective and current customers. Overall efforts led to click through rates of 17.7% and higher. •Drove effort toward high touch nurture vs mass Marketo campaigns to accelerate sales lead cycles. •Created new corporate/sales message and presentations working with analysts, executives. Solution focused to elevate Aptare to a strategic purchase and reach CxOs. •Created compelling Customer Loyalty Program, developed reference assets including interactive eBook and secured case studies (400% increase). Engaged on blogs, Twitter, LinkedIn. •Drove effort to align demand generation/nurture campaigns to buyer’s journey and accelerate pipeline. •Managed strategic media and analyst relations for product launch and company brand in US and Europe. Engaged market influencers through social media. Increased Twitter followers 228%. •Drove marketing efforts and co-marketing plans with key partners- HDS, EMC,HP. •Created whitepapers, videos, solution guides and presentations for market segments by: vertical, role and direct/ channel sales. -
Owner/EntrepreneurExpresshine/Xpresssmile 2008 - 2012Entrepreneurial effort to create profitable global company in the dental and med-spa industry. Successfully sold portion of company to partner/supplier. • Identified market, established supply chain, developed brand and packaging, hired telemarketing and global sales and distribution in over 5 countries.• Achieved top Google rankings through SEO, web optimization, blogging, PR, Twitter campaigns.
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Senior Director, Corporate Marketing/Product MarketingXyratex/ Seagate 2004 - Jul 2008Successful IPO of OEM provider to storage software vendors grew from $200M to $1B revenue. Established first marketing efforts- launches, marketing plans, Web, tradeshows, customer events, sales tools/collateral, demand generation.•Created marketing plans to reach enterprise OEM accounts through integrated marketing activities- demand and lead generation, web content/optimization, thought leadership, events. •Performed segmentation analysis and lead generation for storage software, big data, financial markets. •Restructured corporate/sales messaging to be more services and value oriented. Focused on CxO audience. Worked with key customers on value propositions. •Brought new life to analyst relations. Garnered company’s 1st profile with 3 analysts and increased mentions by over 75% through a program of blogs, interaction with executives and key accounts. Increased global press hits over competition by 85%, and 40% increase YOY of “Xyratex” in search.
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Director, Customer Oem Alliance ManagementXyratex 2001 - Oct 2004Resuscitated dying, single-customer/product into growth business in systems management, security, datacenter software OEMs with multiple wins and a range of cutting edge products (including unified server/storage appliances). •Managed key OEM accounts and developed co-marketing plans to help them increase business and awareness and revenue.•Created market segments and opportunity analysis, business case, pricing, packaging for 5 growth markets. Conducted business negotiations with partners. •Secured 12 new design wins and 6 evaluations in targeted companies—worth over $11 million over 2 years through a team of 5 business development reps. •Developed company’s 1st family of modular products for appliance markets working with Engineering.
Kellyann (Kelly) Lanspa Skills
Kellyann (Kelly) Lanspa Education Details
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Middlebury Institute Of International Studies At MontereyRussian And International Relations -
California State University, San FranciscoFocus On Russia And China
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Direct Marketing AsscOnline Marketing Certification
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Marketing ProfsMarketing Writing Bootcamp
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Pragmatic Marketing Assc
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Six Sigma Greenbelt
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Middlebury Institute Of International Studies At MontereyInternational Relations
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Middlebury Institute Of International Studies At MontereyBachelors
Frequently Asked Questions about Kellyann (Kelly) Lanspa
What company does Kellyann (Kelly) Lanspa work for?
Kellyann (Kelly) Lanspa works for Le Fleur Et Lapin
What is Kellyann (Kelly) Lanspa's role at the current company?
Kellyann (Kelly) Lanspa's current role is Geology Tours for American Cruise Lines.
What is Kellyann (Kelly) Lanspa's email address?
Kellyann (Kelly) Lanspa's email address is ke****@****bmc.com
What is Kellyann (Kelly) Lanspa's direct phone number?
Kellyann (Kelly) Lanspa's direct phone number is +140860*****
What schools did Kellyann (Kelly) Lanspa attend?
Kellyann (Kelly) Lanspa attended Middlebury Institute Of International Studies At Monterey, California State University, San Francisco, Direct Marketing Assc, Marketing Profs, Pragmatic Marketing Assc, Six Sigma Greenbelt, Middlebury Institute Of International Studies At Monterey, Middlebury Institute Of International Studies At Monterey.
What skills is Kellyann (Kelly) Lanspa known for?
Kellyann (Kelly) Lanspa has skills like Online Marketing, Storage, Product Marketing, Enterprise Software, Demand Generation, Strategic Content Development, Strategic Brand Positioning, Message Development, Analyst Relations, Seo, Corporate Communications, Social Media.
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