Kelly Laughlin Email & Phone Number

Glendale, CA, US

Los Angeles, California, United States

• Manage quantitative and qualitative research studies for television programs, movies, concepts, and promos from beginning to end including drafting discussion guides for focus groups, survey and questionnaire design.
• Serve as the primary point of contact for clients to outline project specs and strategic goals
• Coordinate with research solutions team and third party vendors during fielding to ensure high quality deliverables
• Synthesize and write narrative-driven analyses to inform clients of audience preferences and make recommendations based on data and audience feedback
• Created and maintain an expansive database of past and current company television studies tracking key metrics to produce norms across different genres
• Train new team members on television research standards, data analysis, and report and presentation writing

Los Angeles, California, United States

Burbank, California, United States

• Compiled and presented research insights to a broad audience of stakeholders at all levels on a weekly basis detailing program, network, and television landscape trends
• Streamlined and managed daily and weekly television reports used across multiple departments to aid in decision making regarding series renewals and cancelations, pilot pickups, and program scheduling
• Owned and managed an internal SVOD database tracking the ratings performance and audience profiles of all titles across Netflix, Amazon, Hulu, and Disney+
• Fulfilled ad-hoc requests about program performances and audience insights tailored to specific departments from the network as well as ABC Signature and 20th Television
• Worked with vendors to create and set up templates for daily and weekly department reports and reviewed and validated results ahead of delivery to stakeholders
• Trained new team members on television industry standards and how to update and maintain regular department reports

Burbank, California, United States

Beverly Hills, CA

• Analyzed and interpreted television ratings to monitor the performance of broadcast, cable, and SVOD programs
• Created standard and custom television ratings analysis reports for agents, executives, and their clients
• Conducted in-depth analyses using traditional ratings as well as social media data to create comprehensive and compelling reports and presentations for agents and executives to use to leverage bargaining power when.
• Used a variety of syndicated research tools to uncover trends in the industry and understand audience behavior and provide these insights to agents and executives
• Analyzed large amounts of historical box office data to provide both short-term and long-term financial forecasts for films as well as to help advise agents and executives how to best maximize their films’ profits.
• Collaborated with third party data providers to create questionnaires and surveys to gather insights into audience preferences and generated recommendations based on the results

Beverly Hills, CA

West Hollywood, CA

• Tracked domestic and international album sales of all clients to create weekly and monthly sales reports for the company
• Collected social media data for all clients to track their online presence and generated weekly reports for the company showing week to week changes
• Monitored trends and changes in activity in clients’ websites using Google Analytics