Kelly Alessandro Lazzara Email & Phone Number

Personal and group trainingSoccer coachingSomatic coaching

Full-Stack Shopify Developer & E-commerce Consultant specializing in marketing, CRO, UX, and strategy

San Francisco, CA, US

• Bootstrapped an online apparel brand from 0 - 30,000 customers with an average customer review of 4.8/5 and repeat purchase rate of 40% by focusing on the customer experience. Primary responsibilities included
• All things technical
• Instrumentation and analytics
• Marketing budget and strategy
• Customer experience and support
• Accounting

San Francisco, CA, US

The opportunity I took on was to be the senses of the company. To identify the areas where human interaction with technologies and processs could be better, prioritize action, and balance those improvements with risk.My mental map of the business was vivid after thousands of table joins across a half-dozen databases. The engineering team and my data team.

REPORTINGReporting at Karmic labs went from engineers reluctantly querying tables from one DB in a psql shell to hundreds of individuals having permissioned access to interactive visualized reports pulled from a data warehouse. I led this initiative from soup to nuts. We ran Periscope on top of a data warehouse. The warehouse included data from our.

Worked primarily on ad-hoc projects surrounding the launch of Karmic's PreLoad product with Lowe's.Developed PreLoad:- Support and training materials- Marketing website- Marketing emails- Credit issuing process

Developed:- Sales operations infrastructure (e.g. Salesforce, Apex code, Outreach, Apps Script, Custom SFDC Objects, etc.)- Training materials (e.g. scripts, objection rebuttals, competitor research, buyer personas, etc.)- Automated lead generation- Sales operations performance dashboards (e.g. rep performance, funnel performance, CAC:LTV, ICP defining.

–not what it sounds like. The website will explain what the service is https://manservants.co.In a nutshell, I'd show up to events in a tuxedo trying to look as handsome as possible and then improvise for one to several hours. I was among the first few ManServants to do a live paid event. ManServants used my first couple bookings as beta feedback for the.

Upshift helped B2B SaaS startups scale their sales processes. My colleagues would consult with founders and salespeople to build data driven sales system with best practice instrumentation, technologies, and employee training. I built a B2B spam tool that would help push leads into these sales processes. I called my solution Traction. It generated $80,000.

Did everything from working as a barista and delivering food to scheduling and managing to implementing and custom building new systems and technologies.

Los Angeles, US

Created an application for restaurants to track product margins by connecting their food orders (from vendors) with their recipes. Originally built it out as a custom solution for a two-location Bay Area bakery that I was working for. This business failed. The UX was too complex– and my partner and I had strained relationship at this point.

San Francisco, CA, US

Supervised the Supplementary Instruction program at USF. Interviewed, hired, and managed a team of 8 supplementary instructors for three semesters. Redesigned the data collection and reporting process to reduce workload in this position from 20 hours per week to 3. Used the extra time to rehire myself as a supplementary instructor while managing the program.

San Francisco, CA, US

Held semi weekly sessions to tutor two sections of students in spreadsheet modeling and data analysis.

Cambridge, MA, US

Graded students' assignments and managed grade book.

- Checked in and catered to VIP guests- Translated for guests (mostly from Italian, Spanish, or Portuguese to English).