Kella Design is a full-service graphic design and custom website development firm located in Madison, WI.

Our mission is to provide affordable, yet professional solutions to meet our clients' marketing needs. We believe a marketing strategy should be viewed as a large puzzle; each piece contributes to the whole picture. That’s why Kella offers a vast array of design services to cover the entire marketing spectrum.

KELLA is a multi-use space located in Mount Horeb, Wisconsin - that is home to a full-service marketing agency, but also the retail studio+shop. We invite you to stop in to find Wisconsin focused gear, by featured brand Forward Apparel Company, as well as home decor and unique pieces from local artisans.

Responsible for all search marketing efforts for 100's of clients. Some of those tactics included Search Engine Optimization, Paid Search, Banner Advertising, etc.

Develop and implement aggressive marketing and communication strategies designed to drive sales within target markets. Manage the Corporate Marketing department, including corporate branding, creative development, public relations, social media events. • Plan, delegate and supervise projects in the Marketing Department to ensure smooth and efficient workflow - Marketing Strategies, Catalog Development, Image & Branding, Advertising, Incentive Promotions • Oversee operations of the Marketing team, ensuring smooth and efficient workflow• Communicate and implement company brand standards• Work with facility management to develop and implement local marketing promotions, advertising and product show materials and activities • Vendor negotiations to ensure the most competitive pricing• Ensure that all project materials are ready for mailing and distribution in a timely manner• Attend sales meetings and industry trade shows and conventions• Delegate and review Marketing projects of other staff members • Assist in the hiring, training and development of other staff within the Marketing Department

Direct the development of the organization to ensure future growth. • Responsible for day-to-day operating activities including revenue & sales growth.• Provide leadership, management and vision necessary to ensure proper operational, administrativeand reporting procedures are in place.• Lead, develop and train staff on how to effectively create & maintain relationships.• Act as a resource for best practices, thought leadership & problem solving• Strategize best course of action for internal personnel and individual client campaigns.• Ensure necessary communication methods & appropriate people are in place to effectively growthe organization.• Act as a mediator for conflict resolution amongst all departments and personnel.• Handle team building & motivational activities to ensure the team provides quality performance

Built sister company Kennedy Convergence within 6 months of starting at Kennedy Communications. Convergence is solely dedicated to online marketing and has generated $1.5 million in sales in less than 3 years.• Manage team of employees by assigning and evaluating tasks, as well as secure and guide outside vendors with the goal of meeting deadlines and staying on budget.• Provide leadership, management and vision necessary to ensure proper operational, administrative and reporting procedures are in place.• Make executive and financial decisions, including forecasting and analyzing profits and losses.• Manage all client relations and projects from start to finish, including organizing meetings, brainstorming, writing proposals, creating quotes, reporting on progress and providing invoices.• Monitor and implement emerging trends to ensure clients are staying “ahead of the game.”• Plan, implement and track all online advertising and interactive strategies for over 50 clients.• Develop web design concepts including: layout/design, navigation, organization, and structure.• Research and purchase relevant paid search keywords in order to set up cost efficient, highly optimized and targeted paid search campaigns within major search engines.• Write, send, track and report on the delivery of informative e-mail marketing campaigns.• Create, place, and track image-based banner ads that elicit a “call to action”.• Implement proper Search Engine Optimization (SEO) in all web development by creating keyword rich web content, custom meta dat and backlinking. • Analyze web statistics and trends to provide comprehensive reporting on performance and areas of opportunity.• Recommend, implement and track various Social Media Marketing, Web 3.0, and Mobile Marketing strategies.• Manage and audit client websites by developing fresh content, completing web updates andimplementing new, interactive features.

• Managed all client relations and projects from start to finish.• Implemented proper Search Engine Optimization in all web development.• Set up and managed online advertising campaigns.• Responsible for increasing client base by generating leads and strategizing entry into new markets.• Maintained client websites by completing web updates.• Created documentation for all phases of the client acquisition process.• Wrote and submitted press releases for client and internal purposes.

• Planned, directed and developed promotional programs, which required high level of creativity.• Worked independently with high-level of responsibility for myself and subordinates.• Worked in many different atmospheres requiring frequent adaptation.