Kelly Gentile Email & Phone Number

New York, Ny, Us

Las Vegas, Nv, Us

14-year veteran CPG marketer partnering as a consultant with brands and agencies to develop and execute meaningful consumer engagement strategies.

New York, Ny, Us

Clients: Esteé Lauder Companies including: Esteé Lauder, Smashbox, GlamGlow, AVEDA, M.A.C., Jo Malone London, Clinique.Develop & execute cross-channel digital marketing plans to drive business goals, namely: brand loyalty, consumer engagement, and product and brand revenue results.Collaborate with all cross-functional partners internally at Estee Lauder Companies, and agency partners, to ensure synchronized and synergized 360 strategies.Support retail strategy for brands, working alongside key account managers to build the business within key retailers such as Sephora and ULTA.Create KPIs to ensure that marketing activities have a high chance of success with a clear connection to brand and product performance.Develop measurement frameworks and monitor said KPIs to evaluate effectiveness and uncover continuous opportunities for optimization.Evaluate consumer feedback, trends, insights, sales performance data, and market research to inform the work.

Cincinnati, Ohio, Us

Procter & Gamble on-campus employee contracted through MMI Agency.Led Olay's NOAM influencer marketing strategy including the development and implementation of the Fearless Squad - P&G's first long-term Creator programming in July 2018.Developed 360 go-to-market campaigns such as: Face Anything (2018) and Olay's first ever Super Bowl ad Killer Skin (2019), named winner in Merkle Inc.'s 6th annual Digital Bowl for strategy in social media, paid search, SEO, and digital media.Developed and executed product launch strategies such as: Launch of Olay Mist, Mask, Brightening Eye and Fragrance-Free Whips (2018), Olay Retinol 24 (2019), and Olay Sun (2019). Collaborated with the P&G retail team on various programs for priority partners CVS, Walgreens and ULTA.

Mayfield Village, Oh, Us

Developed digital strategy for product line initiatives working closely with paid, earned and owned media teams within Progressive.Launched the innovative online quoting tool, Home Quote Explorer with the wildly successful consumer-marketing campaign Parentamorphasis.Strategized additional quarterly consumer engagement initiatives with product line marketing managers, ensuring measures of success were clearly developed and directly related to business objectives.

Cleveland, Oh, Us

Social, Digital & Public Relations Strategist November 2014- Present Hilton® Cleveland Downtown, Crooked River BBQ + Beer, Marsh Grocery, University Hospitals, FirstMerit Bank, Great Lakes Brewing Company® & GE® LightingFounded the Connection’s Planning practice at Brokaw developing a team of Paid, Owned and Earned SMEs to drive a creative-only agency into the full-service space.

Cleveland, Ohio, Us

Supported digital strategy across key Nestlé clients as well as Swisspers Cotton.

Supported shopper marketing strategy and execution for the full Nestlé portfolio.

Independently owned music-magazine. Worked as an advertising assistant offering support to the team in sales, and events.

Master Of Business Administration - Mba

Master Of Science - Ms, Integrated Marketing

Bs, Communications; Advertising