• Reached and identified potential merchants in the GTA, exceeding monthly KPI requirements• Negotiated proposals to maximize the benefits of all parties• Successfully maintained strategic relationships with business partners with a retention rate of 90%• Successfully deployed customized marketing campaigns and was responsible for implementation from conception to execution• Analyzed consumer behaviors and adjusted marketing strategies accordingly, which increased sales by 10% in a month• Developed partnerships with potential influencers on Wechat, RedBook and Instagram to meet merchants' needs

• Independently managed the company's official social media account, including creating content, visuals, and advertising videos, and responding to comments.• Surpassed the previous record of customer engagement through social media promotions by monitoring social media analytics and implementing appropriate campaigns• Participated in management discussions to explore and research market segments by analyzing existing market trends• Collaborated with popular influencers and bloggers to promote the company’s brands and publicize products in a creative manner on social media

• Monitored and analyzed email marketing performance by tracking metrics to meet quarterly KPI• Proofread content before sending e-news to ensure readability and consistency, resulting in improved customer satisfaction and increased productivity• Used market data and trends to understand end-users, allowing us to work closely with key cross-industry partners• Responsible for manipulation, cleaning, and extracting data from MS Excel and building quarterly reports to provide meaningful insights to clients and the internal marketing team• Curated relevant news resources for over 30 association’s respective industries, which increased the email open rate by 15%• Managed association websites through CMS systems like Wordpress and SilverStripe

• Updated and maintained customer information in the CRM database Pipedrive for marketing campaigns• Adopted SEO strategies to help companies rank on the first page of Google for certain keywords within 3 months• Developed and maintained web pages using CRM system Squarespace, including graphic design, site navigation, and content layout to increase client exposure• Assisted in setting up Facebook retargeting campaigns by creating custom audiences from website visitors that lead to repeat purchases• Helped develop timely marketing strategies for more conversions by analyzing audience, acquisition, and behavior sections on Google Analytics• Planned and created posts on 10 different social media platforms to enhance branding, ensuring each post met different media requirements