Kelly Lindsley Email & Phone Number

Fayetteville, Georgia, United States

Greater Atlanta Area

Atlanta, Georgia

▪ Created branded event concepts for clients▪ Secured, negotiated and managed vendor relationships▪ Developed and tracked budget▪ Solicited and maintained parter and sponsor relationships▪ Ensured client brand message was conveyed through all event aspects ▪ Managed all on-site event execution details▪ Created overall public relations and branding strategies for clients▪ Inspired local tastemakers through experiential marketing events ▪ Directed and manage 3 internal team members▪ Developed national and regional pitch angles to capture media coverage▪ Build and maintain relationships with strategic partners ▪ Played integral role in new client retention

W Atlanta Midtown & W Atlanta Buckhead

▪ Architected and executed all pre opening and opening marketing & public relations efforts▪ Oversight of PR relationships from selection to daily supervision of media outreach▪ Strategic responsibilities including competitive analysis and market forecasting▪ Produced PR worthy packages that drive hotel occupancy and bottom line revenue ▪ Directed Regional Field Marketing team to carryout online marketing initiatives▪ Created all collateral assets to meet brand standards▪ Executed all W branded and celebrity events on property▪ Forecasted and manage marketing budgets totaling $1M▪ Leveraged spa, restaurant, and bar to maximize market impact through promotional efforts▪ Secured exclusive performances with A *list entertainers for top clients and brand loyalty▪ Established monetary sponsorships & trade partnerships with community institutions and luxury brands▪ Integrated of national brand campaigns and partnerships at the property level

▪ Designed, wrote, and implemented new marketing collateral▪ Wrote website content and design layout for new service offerings▪ Project coordination for major clients ▪ Forecasted and tracked $145K marketing budget▪ Managed process and budget for 20+ tradeshows annually▪ Constructed project timelines using MS Project▪ Created statement of qualifications and client presentations▪ Co-Developed and implemented branding strategy for merged company▪ Oversight of Salesforce.com as CRM tool

▪ Communicated third party updates and promotions to bottlers▪ Adopted extensive knowledge of beverage industry▪ Participated in billing process and cost reduction▪ Managed production orders from initial creative to delivery of final product to bottlers▪ Designed ad hoc disaster recovery plans▪ Created and ran inventory reports using Excel ▪ Reduced over aged inventory

▪ Created and implemented program to organize distribution data▪ Called on local accounts to assure good business relations▪ Analyzed and reported on internal sales data▪ Executed two week promotional event for new product introduction