Kelly Linthicum Email & Phone Number

Dallas, Texas, United States

Dallas, Texas, United States

• Internal agency named In-House Agency of the Year by AdAge in 2021
• Managed influencer relationships, deliverables, KPIs, execution, budget, and results to drive awareness of portfolio holiday campaign and specialized products.
• Supported multi-brand and multi-channel advertising campaigns through paid and organic social media strategy, including content, creative and real-time execution.
• Led social strategy for Lay’s and Tostitos, which was rooted in brand messaging, audience insights, social data, and unique platform strengths.
• Managed the Lay’s and Tostitos organic social accounts. Responsibilities included content and influencer management, ideation, real-time engagement, benchmark setting, social listening, and analytics.
• Collaborated with PR, media, consumer relations, e-comm, shopper marketing, design, and sales teams to drive reach and positive brand awareness for omnichannel campaigns.○ Social media work landed placements in AdAge.

Dallas/Fort Worth Area

• Develop long-term influencer marketing strategy and communication, including vetting, management, negotiating, contracting, ideation, briefing, budgeting, whitelisting, and reporting.
• Manage ongoing digital strategy for B2B and consumer brands, including the ideation and development of data-driven campaigns, social media activations, partnerships and real-time engagement for clients.
• Develop and oversee the execution of multi-channel digital paid media strategies for B2B & consumer clients, including KPI-setting, budgeting, bid strategy, content strategy, targeting recommendations, ad optimizations.
• Develop content strategy, voice and tone documents, and social playbooks for company executives. Responsibilities include establishing social media presence and strategy, whitelisting executive content, recommending.
• Support and plan client events, including managing logistics, on-site social support, vendors, visualization, contest management, assisting with production.
• Assist in ideating and pitching for new business opportunities.

Dallas/Fort Worth Area

• Led real-time and planned content creative strategy for B2B clients by making recommendations supported by real-time and historical data to increase engagement.
• Supported Golin’s Bridge relevance engine efforts by leading planning sessions, managing junior colleagues, and showcasing Bridge capabilities through in-person client demos.
• Managed and executed a nine-month influencer program, which exceeded all KPIs and raised brand awareness recall by 6%.
• Used social listening tools to monitor and analyze relevant cultural moments to inform corporate strategy and real-time editorial content.

Dallas/Fort Worth Area

• Managed paid & organic social influencer relationships in order to foster brand advocacy.
• Worked on the Golin Bridge, a real-time engagement center, to recommend social media opportunities related to trending topics & conversation.
• Developed social campaigns & strategy to grow social following & increase share of voice.
• Managed multiple social properties & measure results to improve audience engagement.
• Provided on-site social support for events & trade shows.
• Used social listening tools to monitor & analyze relevant cultural moments to inform corporate strategy.

Dallas/Fort Worth Area

• Created social content for Cisco, After-School All-Stars, Texas Instruments & Golin accounts
• Wrote blog posts & press releases for Texas Instruments
• Created & pitched social media engagement campaign for After-School All-Stars
• Identified & recommended online engagement opportunities for Cisco Internet Of Everything
• Built media lists, conducted competitive research & developed social audits for various clients
• Assisted with copyrighting and client briefing for WPC

Lubbock, Texas Area

• Promoted to Account Manager from Assistant Account Executive for the fitness/dance studio, ArtFit
• Managed a team of four students to enforce deadlines, create exceptional content, and maintain a professional work environment
• Maintained relationships with ArtFit owners to ensure work reaches clients’ expectations
• Constructed research and recommendations report for ArtFit dance studio
• Increased awareness for start-up companies, conducted research, created social media content and marketing materials, and implemented other tactics for client

Lubbock, Texas Area

• Increased awareness for start-up companies as part of Texas Tech's student-run PR firm
• Conducted research by holding focus groups and creating surveys and SWOT analyses for clients
• Executed PR tactics for KTXT-FM, The Office of Sustainability, and ArtFit

Lubbock, Texas Area

• Developed various press releases and blog posts on local community events
• Wrote the "Hub City Happenings" weekly newsletter
• Assisted in creation of copy for any marketing collateral requested by the marketing team
• Helped with organization of the Lubbock Economic Forecast Luncheon and the Lubbock Oil and Gas Conference
• Contributed with front desk management
• Updated media lists

Greater Los Angeles Area

• Developed competitive reports by researching Singapore AIrlines and Principal Financial Group's opponents
• Created an internal newsletter on the latest tech and digital trends for Principal Financial Group
• Wrote copy decks for Energizer, Kraft and Principal Financial Group spots
• Assisted the Kraft, Energizer, Singapore Airlines and PFG account teams with various office tasks
• Conducted off-site research for the New Business team

Bachelor'S Degree, Public Relations

Bachelor Of Arts (B.A.), Public Relations

Activities and Societies: Alpha Phi, Texas Tech Public Relations Club, Raidercomm PR Agency