Sift is the leader in Digital Trust & Safety, empowering digital disruptors to Fortune 500 companies to unlock new revenue without risk. Sift dynamically prevents fraud and abuse through industry-leading technology and expertise, an unrivaled global data network of one trillion (1T) events per year, and a commitment to long-term customer partnerships. Global brands such as DoorDash, Yelp, and Poshmark rely on Sift to gain a competitive advantage in their markets. Responsibilities:-Architect and launch global ABX as a key GTM engine -Deliver pipeline generation goals for both new logo and customer expansionBuild and mentor a high performance team covering global campaign, field marketing, customer marketing and partner marketing-Manage marketing operation function as dotted line

Secuvant™ was launched in 2014 as an independent firm to provide enterprise-grade cybersecurity services using the Secuvant™ Cyber7™ methodology.Since inception, Secuvant™ has grown rapidly and has been recognized by the industry and peers as one of the Top 100 MSSPs and fastest-growing companies.https://secuvant.com/board-advisors-and-directors/

- Manage global growth marketing teams including integrated campaign, ABM, field events, webinars, SEO/SEM, web and content marketing, paid media programs, marketing operations and analytics. - Grew marketing sourced pipeline contribution to 75% by first touch, at 34% increase quarter over quarter.- Increased MQL to S1 Opp conversion rate by 133% (from 3% to 7%), total meeting to S1 opportunity conversion rate by 40% (from 51% to 71%). - Elevated and scaled global ABM program which led to 48% contribution to overall pipeline creation by end of 2022, with 15% lower cost per opportunity conversion. - Continuous ICP definition and targeting strategy refinement resulted in 78% of the pipeline coming from ICP accounts, enterprise and commercial combined.- 2X increase for the monthly BDR booked and completed meetings through close partnership with the BDR leadership- Grew organic web traffic by 18% on average Quarter over Quarter by both total page view and new users. Achieved month over month organic keywords ranking for the product category through SEO and content marketing effort. - Orchestrated global campaign strategy and execution, KPI setting in alignment with budget allocation, including competitive takeout, vertical campaign, CISO persona engagement, product launch, and premium content amplifications. Established the integrated campaign motion and cultivated leadership for this function. - Led the team through several business and organizational changes, demonstrated strong leadership and coaching skills. - Established new operational processes, target KPIs, made series of improvements for MarTech stack and data governance to strength the foundations for building up the demand gen engine.- implemented various cost saving tactics while keep improving operating efficiency, e.g. adopted process management software to increase productivity, consolidated agencies, contractors and tools without compromising critical support and skills in resourcing.

Reporting to CMO. Leading global demand center (digital, content marketing, global campaigns and programs), marketing operations and analytics, as well as Americas geo marketing.- Grew QoQ marketing sourced pipeline contribution from 30% to 60% by last touch, 80% by multi-touch and 90%+ by first touch contribution. Met web and content consumption growth metrics quarterly as well.- Built, mentored and managed a team of high performing marketers for Americas geo marketing, and global demand center functions. Grew the demand team from 2 to over 10 people. - Re-engineered our lead based demand funnel to ABX in close partnership with internal key stakeholders and the 6Sense team. Launched ABX campaign pilots with successful result, and paved the foundation for global expansion in 2022. Created the initial lead flow and lifecycle marketing framework back in 2020. - Managed global demand budget and supported CMO in overall department budget tracking. - Led the ops and analytics team to create sets of marketing dashboards, reporting and brought business insights to the QBR, GTM and executive meetings.- Established a content marketing function which governs brand voice in all outbound communications, delivers employee, prospects and customer facing newsletters, produce all non-technical assets and derivative assets, manage organic social and employee amplification. Created data driven reporting on content consumption trends through a Google Analytics data studio dashboard, and pipeline impact using attribution software.- Launched our SEO/SEM/PPC effort in 2020. Paid search has become one of the best converting digital channels with 20%+ MQL to Opp conversion rate. SEO 1st page ranking has grown to 100+ pages with improvements QoQ.

Reporting to VP of Marketing, 2nd hire in the marketing team. - Created the demand gen function from the ground, hired talents, built the system and created the lead funnel. - Created a high-performance demand gen team to deliver 70% pipeline and revenue contribution on a quarterly basis, contributing to 2X+ sales growth year over year.- Managed end to end demand generation strategy, budget, campaign, lead acquisition programs, paid media and demand funnel metric reporting.- Sourced external agencies and paid media partners to help grow our pipeline. Established strong relationship with the vendor executives such as DarkReading, TechTarget, BrightTALK, SC Media, Bluewhale, IDG. - Created and implemented lead lifecycle marketing nurture strategy including both pre and post sales touch coverage.- Partnered closely with SDR for enablement, training, leads handoff and feedback process.

Lead a small yet high performing team to plan, execute and drive initiatives in integrated marketing, demand generation campaigns, channel marketing and marketing analytic. Work closely with global marketing, field marketing and sales organization to align objectives and execute marketing programs.Demand Generation & Marketing Operations- Plan and execute global integrated marketing campaigns to drive business pipeline and brand awareness- Integrate digital marketing in campaigns such as paid media, social media, SEO, SEM, advertising- Define and implement waterfall lead funnel- Manage marketing automation platform- Produce web property performance metrics to drive business insight- Support webinar programs for product launch and campaignsChannel marketing- Channel enablement and communications- Global roll out for the new market through partner marketing center- Programs and incentives- Channel launch and education- Channel facing campaign execution

- Lead global marketing efforts including demand generation campaigns, partner program and recruiting, trade shows, channel incentive programs and communications.- Successfully re-launched partner program for each region that offers enhanced benefit matrix with stronger enablement tools and support.- Boosted our Webinar program, introduced a new robust partner portal, deliver content rich monthly newsletter, and consistently roll out creative incentive offers which all contributed to significantly improved channel momentum and mind share for Proxim.- Work closely with regional VPs to drive marketing support that meet their specific needs.- Re-established internal processes for more effective management of channel program claims, and program tracking/reporting.- Successfully implemented the new Oracle Marketing Automation platform to better qualify and score leads through automated campaign programs.- Manage a small team to scale day to day activities.

-Acted as the go to person for channel in the Consumer Solutions Division. Actively involved in all pre-launch to post-launch activities.-Played major role in streamlining process, establishing channel programs and policies for the retail business in North America-Liason with corporate marketing teams in a highly matrixed organization to support all activities for growing the retail business.

- Partnered closely with manufacturer's marketing and sales team to plan and execute their distribution marketing programs to grow their brand and sales through ASI's reseller network, including VARs, DMRs, Retailers, System Integrators, and Solution Providers in North America.- Managed program execution including the annual vendor showcase expo, digital display, print advertising, website display banner, floor day, sales training and incentive programs.

- Managed a group of product lines that generate about $40 million annual sales in North America. Product lines focus on networking and consumer electronics, such as Samsung, Creative Labs, Linksys, Netgear and Altec Lansing.- Worked closely with manufacture sales manager and marketing team to plan and execute coop marketing fund to drive new business opportunities.