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@menlosecurity.com
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8 phones found area 408, 650, and 888
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LinkedIn matched
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Kelly Liu is listed as VP of Demand Gen | GTM | Secure digital trust with the AI-powered fraud platform at Sift, based in Los Altos, California, United States. AeroLeads shows a work email signal at menlosecurity.com, phone signal with area code 408, 650, 888, and a matched LinkedIn profile for Kelly Liu.
Kelly Liu previously worked as VP of Demand Generation at Sift and Member of the Board of Advisors - Marketing at Secuvant. Kelly Liu holds Mba, Marketing, Strategy And Finance from University Of Rochester - Simon Business School.
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AeroLeads found 2 current-domain work email signals for Kelly Liu. Compare company email patterns before reaching out.
Strategic, data-driven and also hands-on demand gen leader in the B2B SaaS tech space. I have a strong track record for building, elevating and scaling the growth marketing function for start ups in the $0 to $100M ARR range to deliver 4X pipeline coverage and 50%-70% of pipeline contribution, in both enterprise and mid market segments. Also experienced in leading global demand center function for larger companies. As a people-centric leader, I take people development and culture seriously. As a senior leader in the CMO org, I support budgeting, strategic planning, org design and team development. As an important partner for the CRO and CFO organizations, I play an active role in cross functional GTM alignment, pipeline planning, and executive reporting. In-depth knowledge in MarTech tools and paid media providers. Exceptional in translating data into business insights and recommendations.Scope of responsibilities: • Create and scale marketing sourced pipeline with Quarter-over-Quarter growth (50%+ by first touch/last touch/multi touch)• Build funnel models, including lead based, account based or hybrid, with accompanying analytic package.• Manage global demand budget and assist CMO in overall marketing department budget.• Global campaign strategy and execution management, lead generation, lead/account based lifecycle nurture, paid media, agency management• Create scalable ABM program, orchestrate execution based on ICP definition and persona profile.• Content marketing and amplification, organic social• Digital marketing (SEO/SEM/Paid social)• MarTech stack strategy and optimization: SFDC, Marketo, Zoominfo/HG Insights/Slingtel/Cognism, Full Circle Insights/Bizible, 6Sense, LeanData, Salesloft/Outreach, Hushly/Path Factory, Sprout/Bambu social, Hotjar/Crazyegg, BrightTALK, TechTarget, and more.• OEM and Channel Partner through-marketing and enablement • Sales/SDR partnership and enablement
Listed skills include Demand Generation, Lead Generation, Multi Channel Marketing, Solution Selling, and 45 others.
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San Francisco, California, US
Sift is the leader in Digital Trust & Safety, empowering digital disruptors to Fortune 500 companies to unlock new revenue without risk. Sift dynamically prevents fraud and abuse through industry-leading technology and expertise, an unrivaled global data network of one trillion (1T) events per year, and a commitment to long-term customer partnerships..
Farmington, Utah, US
Secuvant™ was launched in 2014 as an independent firm to provide enterprise-grade cybersecurity services using the Secuvant™ Cyber7™ methodology.Since inception, Secuvant™ has grown rapidly and has been recognized by the industry and peers as one of the Top 100 MSSPs and fastest-growing companies.https://secuvant.com/board-advisors-and-directors/
San Mateo, California, US
- Manage global growth marketing teams including integrated campaign, ABM, field events, webinars, SEO/SEM, web and content marketing, paid media programs, marketing operations and analytics. - Grew marketing sourced pipeline contribution to 75% by first touch, at 34% increase quarter over quarter.- Increased MQL to S1 Opp conversion rate by 133% (from 3%.
Mountain View, California, US
Reporting to CMO. Leading global demand center (digital, content marketing, global campaigns and programs), marketing operations and analytics, as well as Americas geo marketing.- Grew QoQ marketing sourced pipeline contribution from 30% to 60% by last touch, 80% by multi-touch and 90%+ by first touch contribution. Met web and content consumption growth.
Eden Prairie, Minnesota, US
Reporting to VP of Marketing, 2nd hire in the marketing team. - Created the demand gen function from the ground, hired talents, built the system and created the lead funnel. - Created a high-performance demand gen team to deliver 70% pipeline and revenue contribution on a quarterly basis, contributing to 2X+ sales growth year over year.- Managed end to end.
Sunnyvale, CA, US
Lead a small yet high performing team to plan, execute and drive initiatives in integrated marketing, demand generation campaigns, channel marketing and marketing analytic. Work closely with global marketing, field marketing and sales organization to align objectives and execute marketing programs.Demand Generation & Marketing Operations- Plan and execute.
San Jose, California, US
- Lead global marketing efforts including demand generation campaigns, partner program and recruiting, trade shows, channel incentive programs and communications.- Successfully re-launched partner program for each region that offers enhanced benefit matrix with stronger enablement tools and support.- Boosted our Webinar program, introduced a new robust.
Fremont, CA, US
-Acted as the go to person for channel in the Consumer Solutions Division. Actively involved in all pre-launch to post-launch activities.-Played major role in streamlining process, establishing channel programs and policies for the retail business in North America-Liason with corporate marketing teams in a highly matrixed organization to support all.
Fremont, CA, US
- Partnered closely with manufacturer's marketing and sales team to plan and execute their distribution marketing programs to grow their brand and sales through ASI's reseller network, including VARs, DMRs, Retailers, System Integrators, and Solution Providers in North America.- Managed program execution including the annual vendor showcase expo, digital.
Fremont, CA, US
- Managed a group of product lines that generate about $40 million annual sales in North America. Product lines focus on networking and consumer electronics, such as Samsung, Creative Labs, Linksys, Netgear and Altec Lansing.- Worked closely with manufacture sales manager and marketing team to plan and execute coop marketing fund to drive new business.
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Kelly Liu works for Sift.
Kelly Liu is listed as VP of Demand Gen | GTM | Secure digital trust with the AI-powered fraud platform at Sift.
AeroLeads has found 2 work email signals at @menlosecurity.com for Kelly Liu at Sift.
AeroLeads has found 8 phone signal(s) with area code 408, 650, 888 for Kelly Liu at Sift.
Kelly Liu is based in Los Altos, California, United States while working with Sift.
Kelly Liu has worked for Sift, Secuvant, Arkose Labs, Menlo Security Inc., and Arctic Wolf.
You can use AeroLeads to view verified contact signals for Kelly Liu at Sift, including work email, phone, and LinkedIn data when available.
Kelly Liu holds Mba, Marketing, Strategy And Finance from University Of Rochester - Simon Business School.
Kelly Liu is listed with skills including Demand Generation, Lead Generation, Multi Channel Marketing, Solution Selling, Product Management, Go To Market Strategy, Marketing Automation, and Channel.
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