Kelly Kolb Email & Phone Number

Seattle, Washington, United States

• Fexy purchased several properties as part of a digital food roll-up including Serious Eats and Simply Recipes - increased revenue by 4x and profitability by 10x, then sold the two brands to IAC.
• Developing and executing product strategy, strategic marketing, business strategy, and prioritization for Fexy, reaching more than 25 million monthly users, which included UX/CX, SEO, and innovative ad products.
• Responsible for business metrics, business analytics and stakeholder engagement. The BI environment was a combination of Azure, Power BI, Kusto, MongoDB, PostgreSQL, MySQL, and Python, and provided intelligence with.
• Led and developed a cross-functional team of 11, including product managers, data engineers, analysts, QA, and ad operations, offering ongoing feedback and creating opportunities for professional growth.

Greater Seattle Area

• Led zero-to-one product feasibility, strategic marketing, go-to-market strategy, business management and product development efforts for a B2B SaaS subscription product for social media analytics and content discovery.
• Successfully raised two seed rounds and built a viable beta product with well-established and reputable customers then sold to Fexy.

Greater Seattle Area

• Implemented Agile Development - Scrum, which was a complete and successful organizational philosophical shift, leveraging Jira.
• Launched a responsive version of the website, vastly reducing code debt while improving site overall UX.
• Relaunched the native app, Dinner Spinner, which was the most downloaded recipe app in the App Store, with over 16 million downloads and a 4+ star rating.
• Managed a team of six product managers.

Greater Seattle Area

• Played an integral part of the leadership team which grew revenue by 5x, grew profit margins from 0% to 20+%, increased UVs and PVs by over 400%, became the #1 food site, eventually selling to Meredith for $175 million.
• Managed a team of 16 high performing engineers, analysts, administrators and project managers.
• Led zero-to-one for a B2C SaaS subscription model.
• Collaborated closely with key stakeholders including the President, Sales, Marketing, Finance, Product Management, and International teams to define and refine Objectives and Key Results (OKRs). Instrumental in.
• Executed the implementation of an insightful data warehouse leveraging AWS EMR, AWS Redshift, Google Analytics, Tableau, Python, Pandas and SQL Server Business Intelligence, including SSAS, SSIS and SSRS.
• Led an enterprise implementation of Salesforce CRM and built out a customized, complex, highly integrated, and extremely powerful version for advertising sales, which included fully automated task management.

• Achieved stakeholder engagement and accountability by working with cross-functional stakeholders to define OKRs and build KPIs and reporting necessary to make strategic decisions.
• Worked with teams of developers and analysts in the migration from BusinessObjects to SQL Server Business Intelligence.
• Formed and led the Business Intelligence steering committee, which had top executives and leaders from all departments, and determined which OKRs/KPIs to measure and monitor.

• Responsible for defining, designing and developing analytical, alertingand reporting systems for US Intelligence Agencies.