Fexy purchased several properties as part of a digital food roll-up including Serious Eats and Simply Recipes - increased revenue by 4x and profitability by 10x, then sold the two brands to IAC. • Developing and executing product strategy, strategic marketing, business strategy, and prioritization for Fexy, reaching more than 25 million monthly users, which included UX/CX, SEO, and innovative ad products.• Responsible for business metrics, business analytics and stakeholder engagement. The BI environment was a combination of Azure, Power BI, Kusto, MongoDB, PostgreSQL, MySQL, and Python, and provided intelligence with great accuracy.• Led and developed a cross-functional team of 11, including product managers, data engineers, analysts, QA, and ad operations, offering ongoing feedback and creating opportunities for professional growth.

• Led zero-to-one product feasibility, strategic marketing, go-to-market strategy, business management and product development efforts for a B2B SaaS subscription product for social media analytics and content discovery. • Successfully raised two seed rounds and built a viable beta product with well-established and reputable customers then sold to Fexy.

• Implemented Agile Development - Scrum, which was a complete and successful organizational philosophical shift, leveraging Jira.• Launched a responsive version of the website, vastly reducing code debt while improving site overall UX.• Relaunched the native app, Dinner Spinner, which was the most downloaded recipe app in the App Store, with over 16 million downloads and a 4+ star rating.• Managed a team of six product managers.

• Played an integral part of the leadership team which grew revenue by 5x, grew profit margins from 0% to 20+%, increased UVs and PVs by over 400%, became the #1 food site, eventually selling to Meredith for $175 million.• Managed a team of 16 high performing engineers, analysts, administrators and project managers.• Led zero-to-one for a B2C SaaS subscription model.• Collaborated closely with key stakeholders including the President, Sales, Marketing, Finance, Product Management, and International teams to define and refine Objectives and Key Results (OKRs). Instrumental in developing Key Performance Indicators (KPIs) crucial for informed decision-making.• Executed the implementation of an insightful data warehouse leveraging AWS EMR, AWS Redshift, Google Analytics, Tableau, Python, Pandas and SQL Server Business Intelligence, including SSAS, SSIS and SSRS.• Led an enterprise implementation of Salesforce CRM and built out a customized, complex, highly integrated, and extremely powerful version for advertising sales, which included fully automated task management.

• Achieved stakeholder engagement and accountability by working with cross-functional stakeholders to define OKRs and build KPIs and reporting necessary to make strategic decisions.• Worked with teams of developers and analysts in the migration from BusinessObjects to SQL Server Business Intelligence.• Formed and led the Business Intelligence steering committee, which had top executives and leaders from all departments, and determined which OKRs/KPIs to measure and monitor.

• Responsible for defining, designing and developing analytical, alertingand reporting systems for US Intelligence Agencies.