Kelly Lockwood Primus

Kelly Lockwood Primus Email and Phone Number

Chief Executive Officer @ Leading NOW [Global Leadership Education Catalyst]
Boston, MA, US
Kelly Lockwood Primus's Location
Greater Boston, United States, United States
Kelly Lockwood Primus's Contact Details
About Kelly Lockwood Primus

Collaborative - Creative - Curious - Energetic - EthicalPerformance driven C-Suite executive with proven track record of delivering growth in multiple industries. Influential change agent with a demonstrated ability to articulate an organizational strategy, and to rally leadership, stakeholders, and employees around an execution plan to realize significant added value. In depth experience in establishing accountability, alignment, and creating a continuous improvement culture.LEADERSHIP: Collaborative and results oriented leader who thrives on building dynamic organizations. Utilizes keen instincts, sense of humor and visionary management style to establish and motivate high-performance global teams to meet pivotal company goals.STRATEGIC VISION: Skilled in developing and initiating strategic direction in a dynamic environment to achieve competitive advantage and increased revenue/profitability. Unique ability to challenge the status quo to develop innovative, winning strategies.BUSINESS ACUMEN: An accomplished general manager, experienced in leading business development, marketing, membership, product development, operations, engineering and finance with demonstrated results in operational turnaround, strategic partnerships, penetration of new channels, and P&L management.

Kelly Lockwood Primus's Current Company Details
Leading NOW [Global Leadership Education Catalyst]

Leading Now [Global Leadership Education Catalyst]

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Chief Executive Officer
Boston, MA, US
Kelly Lockwood Primus Work Experience Details
  • Leading Now [Global Leadership Education Catalyst]
    Chief Executive Officer
    Leading Now [Global Leadership Education Catalyst]
    Boston, Ma, Us
  • Leading Now
    Chief Executive Officer
    Leading Now Dec 2020 - Present
    Millis, Massachusetts, Us
    Leading NOW, an award-winning global leadership education organization, guides current and future leaders in achieving successful outcomes for their organizations, utilizing our proprietary, research-based, customized solutions and programs. A global team of experienced business people, we solve the problems businesses face. Our research-based DEI solutions transform leaders’ mindsets and behaviors to be inclusive for all. And, our uniquely customized leadership development programs are highly engaging and experiential to help build a pipeline of future leaders for your organization. As recognized experts, we work alongside you–joining you at any stage of your DEI journey–to drive immediate and sustainable outcomes for your organization. We have a strong track record of success spanning nearly 20 years, working with a wide range of organizations and industries around the world. Leading NOW is defining the future of inclusive leadership for the 21st Century. For more information, visit www.LeadingNOW.biz. #FutureForwardLeading NOW is a certified women-owned business
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  • Leading Women
    Ceo & President
    Leading Women Dec 2019 - Dec 2020
    Millis, Massachusetts, Us
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  • Leading Women
    President & Coo
    Leading Women Jan 2019 - Dec 2019
    Millis, Massachusetts, Us
    Leading Women is shaping the future of workplace dynamics by advocating for women’s advancement and engaging male allies to bring gender balance to leadership. Our proprietary groundbreaking global research that identified “The Missing 33%™” revolutionized Women’s Leadership Development. Combined with our Consulting Services and Gender Dynamics programs, we equip organizations for transformational workplace change. Our consultative and collaborative approach ensures that high-performing women are moving confidently and consistently through your leadership pipeline. For more than fifteen years, Leading Women’s innovative solutions have transformed leadership teams at a variety of organizations across diverse industries worldwide. For more information on our solutions and Conference Services offerings, visit LeadingWomen.biz. #WeCanHelp.Leading Women is a certified woman-owned business.
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  • Leading Women
    Svp, Strategic Client Solutions
    Leading Women Nov 2013 - Dec 2018
    Millis, Massachusetts, Us
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  • Baypath Humane Society [Non-Profit 501(C)(3)]
    Board Director
    Baypath Humane Society [Non-Profit 501(C)(3)] Apr 2016 - May 2019
    Baypath Humane Society of Hopkinton is dedicated to providing shelter, care, humane treatment and loving homes for stray or unwanted companion animals. We serve our community by fostering relationships, educating and making a positive impact on pet overpopulation.Chair - 40th Anniversary CommitteeConceptualized and implemented 40th Anniversary Celebration PlanCo-Chair - Annual Fur Ball Gala Largest fund raising event for BHSMember - Development CommitteeProvided guidance to committee, resulting 80% increase of donations from previous yearLed participation in #GivingTuesday raising $40K Led creation of first annual report
  • Women'S Foodservice Forum [Non-Profit 501(C)(3)]
    Vice President Marketing And Communications
    Women'S Foodservice Forum [Non-Profit 501(C)(3)] Sep 2011 - Oct 2013
    Corporate Spokesperson. Counsel to CEO. Executive Team Member.Recruited by CEO to develop organization's brand messaging & integrated marketing communications strategy, building awareness and participation in organization’s events and educational programs. Responsible for department P&L and annual operating plan (AOP) process. Led or contributed to Strategy, Marketing, Research, and Human Resource Strategic Advisory Committees.Established communications strategy, identified key differentiators, developed multi-tiered audience messaging architecture, increasing the visibility of the WFF brand and the company’s executive leadership, resulting in transforming the organization’s reputation. Partnered with Business Development and Membership teams to create unrivaled financial support and membership levels by industry organizations.
  • Primo Water Corporation [Prmw (Nyse)]
    Vice President, Marketing And Communications
    Primo Water Corporation [Prmw (Nyse)] Jan 2010 - Jul 2011
    Corporate Spokesperson. Reported to Chairman/CEO. Member of Executive Committee.Recruited Pre-IPO to develop and execute the company’s external relations programs to support the overall business growth targets.Established Primo brand and marketing strategy to uniquely position the company and products within a highly competitive market, building awareness for brand within industry and financial markets.Researched, established and executed in-pack promotions, cross promotional partnerships and programs to expand brand and product awareness, establish preference, drive sales and increase household penetration of existing product categories. Resulted in a 15% increase in retail sell-through and a 25% increase in consumption of ancillary Primo branded product (water).Launched new single serve(cold) beverage category to market through acquisition of Omnifrio technology.
  • Goodwin Group
    Vice President Strategy & Business Development
    Goodwin Group Nov 2006 - Dec 2009
    Dubai, Dubai, Ae
    Established Global Business Strategy and Launched International Business.Charged with developing organization’s digital capabilities to expand market opportunities.Developed and executed marketing strategy for agency’s existing product offering, resulting in new customer acquisition and revenue increase of 25% over previous year.Identified market opportunity and established new digital membership platforms for American Heart Association’s Annual Congress and for the European Society of Cardiology Annual Congress, broadcasting the latest in clinical information to these organizations’ membership through video interviews, daily stories and presentation recaps, funded by corporate sponsors.
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  • Jarden Inc. (Formerly The Holmes Group)
    General Manager & Vice President
    Jarden Inc. (Formerly The Holmes Group) Jan 2005 - Sep 2006
    Corporate Vice President. Business Unit General Manager. Senior Leadership Team Member.Redefined Product Strategy - Identified short and long-term lifestyle/design trends and partnered with retailers to create customized products, growing top line sales with key accounts by 20%- Established product lifecycle management process, implemented product portfolio reviews, and eliminated unprofitable skus, increasing product turn and reducing inventory- Developed pricing strategy and channel/customer segmentation programs to drive net margin gain of 15%Implemented Operational Efficiencies - Developed operational efficiencies and processes to increase speed to market and reduce overall product launch expenses annually by $1M - Upgraded management talent through restructure of department and establishment of international teams in Hong Kong and China- Implemented use of SAP and redefined product development life cycle management process
  • The Holmes Group
    Vice President, Global Communications
    The Holmes Group Sep 2000 - Dec 2004
    Developed Global Brand Platforms & Digital Presence- Successfully established global brand platforms and re-launched key brands Bionaire, Crock-Pot, Rival and Seal-a-Meal, resulting in sales growth of $200M+ (US) and $80M+ (International) - Designed, developed and launched all corporate and individual brand websites incorporating B2B and B2C E-commerce portals, adding over $20 million in incremental annual salesDirected Worldwide Marketing and Public Relations Campaigns - Executed annual public relations campaigns with $100K budget resulting in print and broadcast coverage valued at over $30M in advertising with 230+ million impressions - Achieved positive product reviews and drove increased brand awareness utilizing national TV programs including Good Morning America, the Today Show, and HGTV Channel- Developed and implemented communications strategy for recall of 3.2Million slow cookers
  • Design Partners (Now Anthem Worldwide) - Marketing Services Agency
    Managing Director, Usa
    Design Partners (Now Anthem Worldwide) - Marketing Services Agency Oct 1998 - Aug 2000
    Established US Business.Guided consumer product clients in the positioning of new/existing brands and product lines. Successfully pitched and won the General Time account. Developed new brand strategy & positioning, architecture, and communications materials. Repositioned and re-launched entire line of table top clocks (6 categories and 300 SKUs). *Re-launch enabled company to take Category Management position at Wal-Mart.Launched ZAG brand into US Hardware/DIY channel for Israel-based plastics manufacturer.
  • Honeywell, Inc.
    Director, Marketing Communications
    Honeywell, Inc. Jul 1994 - Sep 1998
    Charlotte, North Carolina, Us
    Established Marketing Department to centralize management of global product development & marketing communications. Developed air purifier product line and introduced to home improvement, discount and department store channels, including private label Kenmore brand for Sears.Launched new product categories to retail: wireless home security, water filtration, and ceiling fans.Oversaw expansion of home environment product lines to incorporate customer specific skus/lines.Established Hong Kong based team to manage factory relationships and product packaging.
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  • Conair Corporation
    Manager, Marketing Communications
    Conair Corporation 1991 - 1994
    Stamford, Ct, Us
    Re-introduced Cuisinart Brand out of Bankruptcy.Developed new brand architecture and messaging and partnered with product managers to re-launch Cuisinart brand to market.Partnered with New Product Development team to introduce new hair care appliances.Managed the production of all packaging, advertising and marketing communication materials.
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Kelly Lockwood Primus Skills

Marketing Leadership Strategy Strategic Planning Advertising Marketing Communications Integrated Marketing Management P&l Management Marketing Management Business Development Sales Product Development Entrepreneurship Team Building Budgets Team Leadership Customer Insight Consumer Products Market Research Brand Development Business Strategy Competitive Analysis Product Marketing Strategic Communications Leadership Development Public Relations Brand Management Negotiation Relationship Marketing Segmentation Program Management Event Management Retail B2b Social Media Strategic Partnerships Global Marketing Problem Solving Budgeting Nonprofit Organizations Cross Functional Team Leadership Strategic Sales Management Consulting Thought Leadership Gender Studies Marketing Strategy Contract Negotiations Event Planning Promotions Online Marketing Market Planning Social Media Marketing Creative Direction

Kelly Lockwood Primus Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Executive Leadership Program
  • University Of Rhode Island
    University Of Rhode Island
    Bachelor’S Degree
  • Fairfield University
    Fairfield University
    Graphic Design
  • Boston College Carroll School Of Management
    Boston College Carroll School Of Management
    Leadership Program

Frequently Asked Questions about Kelly Lockwood Primus

What company does Kelly Lockwood Primus work for?

Kelly Lockwood Primus works for Leading Now [Global Leadership Education Catalyst]

What is Kelly Lockwood Primus's role at the current company?

Kelly Lockwood Primus's current role is Chief Executive Officer.

What is Kelly Lockwood Primus's email address?

Kelly Lockwood Primus's email address is ke****@****men.biz

What is Kelly Lockwood Primus's direct phone number?

Kelly Lockwood Primus's direct phone number is +197277*****

What schools did Kelly Lockwood Primus attend?

Kelly Lockwood Primus attended Northwestern University - Kellogg School Of Management, University Of Rhode Island, Fairfield University, Boston College Carroll School Of Management.

What are some of Kelly Lockwood Primus's interests?

Kelly Lockwood Primus has interest in Animal Rescue, Travel And Mentoring Women Leaders, Mentoring Women Leaders, Gardening, Restoring Homes, Golf, Travel.

What skills is Kelly Lockwood Primus known for?

Kelly Lockwood Primus has skills like Marketing, Leadership, Strategy, Strategic Planning, Advertising, Marketing Communications, Integrated Marketing, Management, P&l Management, Marketing Management, Business Development, Sales.

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