Kelly Loffredo Email & Phone Number

United States

• Strategic Planning: Develop and execute marketing strategies aligned with business goals and objectives, specifically focusing on driving lead generation to increase new client sales.• Market Research: Conduct market research and trend analysis to identify growth opportunities and competitive advantages. Evaluate strategies of other providers and develop effective differentiators.• Brand Management: Maintain and enhance the company’s brand presence and reputation across all marketing platforms. Integrate 17 acquired companies into the parent brand. Continuously evaluate and refine branding to adapt to market trends and strengthen competitive positioning.• Digital Marketing and Web Development: Oversee the digital marketing and web development team, planning, optimizing, measuring and tracking SEM and SEO initiatives to boost lead generation and conversion, organic traffic and search rankings.• Campaign Management: Manage the creation, execution, and optimization of marketing campaigns across various channels, including digital, email and social media.• Social Media Development: Create and implement educational and thought-provoking social media strategies to position the company as an industry leader. Develop engaging content that fosters a knowledgeable and engaged online community.• Conference Planning: Organize conferences, trade shows, major events and podcast, providing post-event reports and analysis.• RFP Management: Drive RFP participation and responses; provide strategic oversight and delivery of presentations through the bid process.• Sales Collaboration: Partner with sales to align marketing strategies, ensuring cohesive activities that drive customer acquisition and revenue growth.• Performance Metrics: Regularly report on marketing activities, results and ROI.• Team Leadership: Lead and mentor a marketing team of 15, promoting a collaborative and high-performance culture.

Chicago, Il United States

• Developed annual marketing plans for 13 business development teams in North America, including value propositions, demand generation, trade shows, company-produced events and integrated digital campaigns.• Led transition to vertical market structure that enhanced the productivity and effectiveness of more than 50 salespeople with their top 500 target accounts.• Created comprehensive account-based marketing (ABM) program, managed more than 40 of the highest-value accounts simultaneously versus a target of 12 (all with potential for $50 million in annual revenue or higher); contributed $258.8 million to the U.S. sales pipeline in eight months.• Devised innovative account strategies and tactics and contributed to proactive proposals and RFP responses.• Architected custom demand generation campaigns, blog posts, case studies, collateral and events that resulted in meetings with decision makers 76% of the time; negotiated with other marketing teams to secure support for ABM projects.• Leveraged AI to streamline content production, decrease turn times and improve responsiveness to sales.• Developed tracking and reporting for ABM activities to demonstrate ROI.• Communicated effectively to an entirely remote team in North America.

Chicago, Il

• Transitioned into the industry and quickly established a high-performing marketing function with no budget.• Responded to pandemic and potential loss of revenue by producing a visionary series of two free webinars per month, with associated written resources and demand generation campaigns; negotiated with consultants to present at no cost to the company; anticipated and authoritatively addressed evolving challenges of companies and their employees; grew attendance from 30 participants to more than 500 per session; delivered 15+ new consulting opportunities per week; increased the division’s contribution to total company revenue from 10 to 23%.• Transformed approach to presentations to better differentiate the company in a crowded competitive field; created all new slides. proposal templates and sales tools; sold services as part of the sales team.• Wrote original articles, secured 22 bylines and speaking opportunities for the CEO and crafted the expert speeches delivered.• Learned WordPress without training so the website could be updated, expanded and maintained without outside fees.• Implemented communication framework with account management team to better partner and support client requirements.• Developed new company positioning and branding guidelines; championed brand to ensure consistency across departments.

Greater Chicago Area

• Contributed to revenue growth of $1.68 million to $748 million annually and expansion of client roster from 0 to more than 1,800 media clients.• Played pivotal role in winning contracts valued at $500K or higher per year with sales support, RFP responses, proposals and presentations.• Increased lead generation from three or four to an average of 89 qualified enterprise opportunities per month by conducting demand generation, drip and retargeting campaigns; publishing thought leadership whitepapers and infographics; and sponsoring content and associations, while regularly evaluating and implementing cutting-edge tactics.• Enabled the sales team with collateral, an interactive online sales resource center and an RFP database; assessed and recommended new tools and technology to improve support.• Conducted market research and strategic planning to uncover new target sectors and analyze potential; articulated value propositions, developed ideal client profiles and assessed competition.• Oversaw digital marketing, including websites, blogs, SEO, SEM, social media and online advertising.• Created comprehensive content marketing function for less than $500 per month to fuel social media, blog posts, company websites and email campaigns; repurposed materials to empower sales.• Collaborated cross-functionally with product development and client solutions teams to take over product marketing, tested new products/features and implemented them to continually innovate marketing, proposed go-to-market approaches and executed.• Evaluated and directed presence at 30 conferences annually.• Oversaw public relations, internal and investor communications.• Evolved two separate brands, trademarked logos, taglines and product names, created branding guidelines and socialized brand stories.• Mentored and inspired a team of eight to ten in the U.S., India and the Philippines, as well as three outside agencies and freelancers.

Atlanta, Georgia, United States

• Created comprehensive annual strategic plan to achieve revenue goals, including target vertical markets.• Led all direct mail, e-marketing, branding, collateral, website, product marketing and proposal/RFP response production (175 to 200 produced per month for a sales team that ranged from 10 to 22).• Enabled sales by writing and updating proposal templates, pitch books, presentations and brochures.• Launched a client advisory board to improve references and increase sales closing ratios, contributing more than $750K in additional annual revenue within the first year and uncontested renewals among the accounts participating.• Represented business unit and served on cross-functional national account team, which resulted in at least five new clients per year and a deal worth $7 million annually—the largest U.S. outsourcing opportunity at the time.• Planned and executed national company meetings with 250+ attendees, including all content, logistics and schedules for five-day events.• Developed 12 new service offerings and evaluated potential partnerships.• Served as media spokesperson, member of worldwide branding team and industry competition expert.• Evaluated, selected and trained sales team of 19 in new CMS (Salesforce); analyzed and reported on sales performance monthly.• Promoted to the senior leadership team, reported progress on key initiatives and proposed solutions to problems at monthly meetings.• Supervised 11 employees plus outside printing, advertising and public relations agencies.

Atlanta, Georgia, United States

• Planned and executed marketing programs, events and annual budget.• Led marketing team in Rochester, New York from Atlanta and developed sales tools, direct mail, brochures, case studies and more.• Authored new sales training programs including start-up survival course, 60-day field orientation program and innovative case study-based course, which enhanced the success of 75 new hires.• Developed advanced training modules in selling against competition, upselling and understanding digital services.• Initiated and managed all sales efforts for business services in the Atlanta area.• Sold company’s first deal in Atlanta after four years of attempts by other reps, at a time when stock prices were below $1; won six deals in the first year, recognized as number one revenue producer nationally among more than 30 reps and named to president’s club.• Devised unique sales presentation and closed deal with sought-after law firm (winning against Xerox) to generate more than $1M annually in revenue.