Kelly Loreto Email & Phone Number

San Diego, Ca, Us

Carlsbad, California, Us

New role for the brand as we are on a charge to deliver category-leading brand storytelling that will help drive brand equity & long-term brand health and deeper product storytelling that conveys our obsession for quality product. In this newly formed role, I will direct the global go-to-market plans for 360 brand campaign and product launches, partnering with cross functional leadership to align strategy and KPIs. I lead the team responsible for developing our global content strategy and assets - for both brand & product marketing – and across all platforms and channels, ensuring alignment with brand values, business objectives, and consumer insights.Leadership and development of 15+ person team that supports product marketing, brand content, content strategy and editorial/copy, and integrated marketing. In addition, continuing to lead China Marketing and key stakeholder on INTL growth and all brand activations. Reporting into CMO, I collaborate cross functionally with creative strategy, merchandising, design, ecom, retail, and brand activations.

Carlsbad, California, Us

Humbled to lead the Brand Marketing team at one of the "fastest-growing apparel brands in the market." During this time of high growth, I lead the team that drives global brand awareness, go-to-market messaging, and empowers our connection to community. I lead the messaging and positioning strategy for all integrated brand and product storytelling, working closely with creative, production, ecom, retail and brand channels to ensure seamless integration. I direct seasonal GTM plans, brand campaigns, content strategy and brand channel strategies while leading and developing an in-house team of 25 talented people and 5 agencies responsible for all brand channels - strategic partnerships, influencer, athlete, brand content, social media, PR Communications, copywriting, product marketing, retail marketing, cause marketing, marketing operations, and content creation/production. Art Direct and oversee production for seasonal lifestyle and athlete shoots. Key stakeholder on international expansion for marketing, specifically supporting UK and China. Reporting into the CMO, I oversee all brand marketing and international marketing budgets.Vuori: Ad Age 2022 Marketers of the Year

Irvine, California, Us

As Head of Marketing, I led the strategy, development and execution of global marketing initiatives to drive awareness, acquisition, build credibility and buzz around the brand, as well develop full funnel digital marketing and ecommerce programs to meet sales and profit goals. I developed brand positioning, led art direction and created messaging for new product and category launches. Worked with small team to collectively achieve 95% Ecom growth in 2 years.Oversaw strategy and the day-to-day of the Marketing and Creative teams, and agencies, responsible for go-to-market, brand campaigns, content creation, social media, paid media, email marketing, website, creative, copy, catalog/sales tools, affiliates, events, PR, media, influencer + brand partnerships and product collaborations. Key stakeholder on Ecom, UX and Product Merchandising. I also support co-op marketing initiatives with key wholesale accounts (Revolve, Verishop, etc) and lead our sustainability messaging, and cause partnerships, including 1% for the Planet and Oceana.-I'm most excited about the re-brand that I led (w/Founder + team) to refresh Brand ID, visual direction (become more diverse/inclusive and elevated/approachable), content direction, partnership strategy and led the design of a completely new website. I'm also proud of having created and executed a full-funnel influencer strategy (paid tiers, gifting tiers, affiliate, creators, swim club micro-influencer program), and creative direction for various sustainability + fashion campaigns.

The Project Color is a brand strategy and marketing studio focused on brand positioning, digital marketing, social strategy and content creation through the lens of storytelling. I create 360 go-to-market strategies and a visual language that further communicates the brand's essence. I collaborate on vision and lead the implementation of digital content strategy and annual social media plans to guide the development and execution of digital initiatives, including brand awareness, traffic, and conversion, through organic + paid social + Influencer campaigns.Clients in Beauty, Luxury, Accessories, CPG - Beverage, Beer, Wine

Cardiff-By-The-Sea, California, Us

Born from the idea that a likeminded, health-conscious community could spark a movement. Created by the founders of Saint Archer and Ashland and in partnership with a team of professional surf, skateboard, and snowboard athlete investor-ambassadors.Hired to lead Villager Goods (now Villager Spirits) digital and social presence, amplify content via digital ads, and launch kids sub-brand Little Villager Goods.-Organic + Paid Social Strategy, Content Creation and Community Management.-Digital Art Direction, Photography-Shopify Site Management, SEO / SEM-Retail Marketing, Support with Amazon + Target launches for kids brand

San Diego, California, Us

Hired to launch new San Diego Craft Beer brand in all social and digital outlets. Focused on brand awareness by developing a social strategy, building a community of brand ambassadors and creating content that reinforced the brand vision.- Social Strategy, Visual Direction, Content Creation, Community @harlandbeer- Digital Marketing with focus on Paid Social and Influencer targeting local industry / beer fans- Oversight on Website Launch + Mgmt (Shopify); hands-on photography and retouching - Created and managed brand marketing budget- Bev and localized PR Support

Carlsbad, California, Us

Global Social Media Strategy, Content Creation and Communications.Set the vision and led implementation of annual social strategy and content to enhance the customer experience and extend brand voice. Owned the brand’s visual expression for all original editorial content, and on-going aesthetic of Nixon’s global social media presence, across each channel. Focused on creating a dynamic brand experience across channels and marketing funnel with the goal of increasing brand awareness, expanding social audience, and using content to drive traffic and engagement.CreativeConcept and Art Direct editorial lifestyle shoots. Acting Director + Producer working with both internal creative team and external collaborators on photography, video, and copy. Hands-on experience with ambassador curation, video storyboards, graphic design, short video edits, and animations.Social StrategyDrive seasonal Social Media strategy, monthly reporting, and insights. Establish, track, and evolve KPIs. Create and manage Weekly Social Calendar, Global Communications, and Copy, collaborating with regional teams in Europe, Australia, Japan, and South America. Oversee optimization, community management, and paid social advertising strategy.

Carlsbad, California, Us

Created Nixon's first official Global Go-to-Market Process. Nixon was currently in 80 countries with 3 subsidiaries and multiple distributors. Connected internal and global teams to align on product launches, positioning, seasonal campaigns, media plan, calendar and creative. Owned calendar and plan for Ecom marketing stories and promotions (Ecom, email, social). Developed assets with creative team to support seasonal launches for retail, direct-to-consumer/.com and marketing campaigns. -Lead GTM launches for in season products, campaigns and collaborations including Star Wars License, Smart Watch w/Google Androidware, strategic partnerships, athlete and artist collaborations.-Content strategy and design for social media and email marketing.

Carlsbad, California, Us

Represented creative throughout organization, presenting to executive team and aligning expectations. Managed studio and team of 10 designers, photographers, video, digital, production + freelance collaborators. Continued as Creative Producer managing photo/video shoots, budgets, licensing, ad campaign concepts and content development with Art Director and Creative Director. Created concept, art direction and execution of women's branded editorial content (links to videos below). Partnered with the IT team to Launch Nixon's first Digital Asset Management tool to support global sales and marketing teams.

Carlsbad, California, Us

Created Nixon's first studio project management process as brand transitioned from agency to in-house creative team. Demonstrated improvement in transparency on project status and creative review. Managed studio budget, freelance staff and external vendors. Produced all photo shoots and projects from inception to completion for advertising campaigns, videos, .com, tradeshows, retail, catalogs, packaging and apparel graphics. Managed all print production and various web Dev. Hands-on graphic design production.

Us

Media Planning + Buying for 3 house brands. Traffic management, budget and vendor communications for art studio - advertising creation, video, print catalogs. PR - Press Releases, Press Kits, Communications. Hands on graphic design production.

Us

Hands-on graphic design production. Traffic management for all art and advertising creative. Oversaw media + creative budget for 3 house brands (Thor Motocross, Icon Motorsports/Apparel, Z1R Helmets) and all photo shoots.

Carlsbad, Ca, Us

PR + Event Support for TW Surf, Skate, Snow Publications. Events ranged from US Open of Surf to Transworld Skateboarding Awards and Snowboarding Awards to regional skate and snow am events.

Bachelor Of Arts (B.A.), Advertising/Journalism

Web Design

Certificate, Furniture Design And Manufacturing

Photography