Kelly Ludwig

Kelly Ludwig Email and Phone Number

Creative Director + Leadership | AIGA Fellow @ Kelly Ludwig | Create
Kelly Ludwig's Location
Kansas City, Missouri, United States, United States
Kelly Ludwig's Contact Details

Kelly Ludwig personal email

n/a
About Kelly Ludwig

- Group Creative Director, Experience + Commerce- Cross-functional team leadership and collaboration- AIGA Fellow- AIGA-KC President Emeritus- Associate Professor + Former Program Head for the Kansas City Art Institute graphic design departmentWith over 20 years of creative direction and design experience, Kelly Ludwig is a tactical and strategic leader who oversaw a wide variety of e-commerce and experience design projects for multiple clients at Merkle, a global digital experience and commerce agency. She manages and supports a hybrid team of talented writers, designers, and UX designers, while ensuring that all creative output aligns with the clients' brand identity and business objectives.Kelly is passionate about design thinking and creative ideation, and has a proven track record of delivering innovative and effective solutions that drive engagement and revenue growth. She has worked with flagship brands such as LVMH, Purina, AMC, Hallmark, Hershey's, Walmart, and more. She is also an active member of the Kansas City design community, a former president of AIGA-KC, and a former associate professor and program head of the graphic design department at the Kansas City Art Institute. Her side passions include photography, documentation of artist-built environments, and book design.

Kelly Ludwig's Current Company Details
Kelly Ludwig  |  Create

Kelly Ludwig | Create

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Creative Director + Leadership | AIGA Fellow
Kelly Ludwig Work Experience Details
  • Kelly Ludwig  |  Create
    Owner | Chief Creative
    Kelly Ludwig | Create Apr 2023 - Present
    I do great work, for great clients, with great people. I am passionate about creating impactful and memorable work that resonates with audiences and drives results. I thrive in collaborative environments where great ideas can come from anyone, and I am always looking for ways to push the boundaries and challenge the status quo. I believe in the power of storytelling and the importance of connecting with customers on a human level. I am excited about the opportunity to bring my expertise and passion to a new challenge and continue to create meaningful and impactful work. Creative leadership via projects, consulting or full-time.Thinking tactically, strategically, and creatively while overseeing a myriad of creative design and UX projects are table-stakes. The best results come when customer experiences are elevated along their entire journey including branding, UX/UI design, marketing, CRM, social and all facets of digital commerce. Reach people where they are, bust through the silos and the channel mentality. I have led hybrid teams of talented writers, designers and UX designers (on and off-shore) to deliver innovative work that drives engagement and revenue growth for a variety of clients. My role involves setting and supporting the creative vision and strategy for each client, while ensuring that all creative output aligns with their brand identity and business objectives. I have worked on a kajillion different projects for literally dozens of brands big and small, and in a wide range of categories. Just a few include Adobe, AMC, ChloraPrep, Focus Brands, Hallmark, Herbalife, Hershey’s, Jackson Family Wines, LVMH, MoMA, NAPA, Salvation Army, Sanofi, Smith Optics, Walmart, and more. Customer experiences are elevated along their entire journey including branding, UX/UI design, marketing, CRM, social and all facets of digital commerce.
  • Merkle
    Group Creative Director, Experience & Commerce, Americas
    Merkle Jan 2021 - Apr 2023
    Columbia, Md, Us
    As a Group Creative Director on the Commerce and Experience team at Merkle, I am responsible for leading hybrid teams of talented writers, designers and UX designers (on and off-shore) to deliver innovative e-commerce experiences and effective marketing campaigns (CRM) that drive engagement and revenue growth for multiple clients. My role involves setting and supporting the creative vision and strategy for each client, while ensuring that all creative output aligns with their brand identity and business objectives. Our portfolio includes Adobe, AMC, Focus Brands, Hallmark, Herbalife, Hershey’s, Jackson Family Wines, LVMH, MoMA, NAPA, Salvation Army, Sanofi, Smith Optics, Walmart, and more. Customer experiences are elevated along their entire journey including branding, UX/UI design, marketing, CRM, social and all facets of digital commerce. Collaboration with cross-functional teams such as account management, strategy, and user experience is a key part of my job. I work closely with these teams to develop creative solutions that meet client needs and exceed expectations. Leveraging my experience as an associate professor at the Kansas City Art Institute, I mentor and develop the skills of my team members, providing them with guidance and feedback to help them grow professionally.With dentsu acquired DEG in 2020, I have been heavily involved in the on-going integration of DEG and 6 other agencies to form the latest iteration of Merkle. This includes normalizing roles and responsibilities, as well as developing collaborative processes. - Team and individual mentorship- Managing the ever-growing creative team’s workflow and resourcing- Assisting in creative ideation- Pursuit of new-business opportunities- Active participation in multiple integrations including rolling-out new systems from billing and time management to company-wide communication tools.
  • Deg, A Merkle Company
    Group Creative Director
    Deg, A Merkle Company Oct 2020 - Apr 2023
    Overland Park, Ks, Us
    Serving flagship brands including LVMH (Chandon, Hennessy, Veuve Clicquot) Purina, AMC, Hallmark, HUB International, Party City, Terlato Wine Group, Focus Brands, Salvation Army, PepsiCo, Walmart + Sam’s Club, Hershey’s and many others. I manage a team of designers, UX designers and art directors, and writers, while collaborating with strategists, UI development teams, contractors and senior leadership. I believe that the role of a Group Creative Director is to not only provide creative guidance but to also support the team, elevate their work, clear roadblocks, recruit and nurture, all while ensuring the bottom line stays healthy and the strategy is on the mark. While this has looked different during the Covid lockdown, I was able to quickly reset and promote our culture remotely, encourage creativity and became an even better manager for our remote teams.Along with being in the business of creative direction and new business initiatives, I also am on the business of creative management, developing protocol and process, restructuring the teams, seeking efficiencies and collaboration internally, improving our external impact. Doing so increased the design team’s utilization rates over 15% in the first year alone. I have also led the charge mapping roles and responsibilities, as we navigate our second company-wide intergration within the dentsu family.
  • Deg, A Merkle Company
    Creative Director
    Deg, A Merkle Company Jul 2016 - Sep 2020
    Overland Park, Ks, Us
  • Deg, A Merkle Company
    Associate Creative Director
    Deg, A Merkle Company Jul 2016 - Feb 2017
    Overland Park, Ks, Us
  • Detour Art
    Executive Director
    Detour Art 2005 - 2023
    Kansas City, Us
    http://detourart.comDetour Art is designed to inform and celebrate outsider, folk, visionary, self-taught, vernacular art and environment discoveries found along the back roads around the world. Through my personal collection of art and photographs, I began the research and development of the database, which has served as the launchpad for the website, book, and traveling exhibit.
  • Aiga Design
    President - Kansas City Chapter
    Aiga Design Jul 2017 - Jul 2019
    New York, Ny, Us
  • Kansas City Art Institute
    Assistant Professor Of Graphic Design
    Kansas City Art Institute Aug 2009 - May 2016
    Kansas City, Mo, Us
    The promotion of a positive creative learning environment for students and fellow professors was a primary goal as the department underwent the challenges of significant and frequent transition. I developed and presented courses at the sophomore, junior and senior levels and elective courses, including Human-centered Design, Online Presence, User Experience and Professional Practice.Community outreach and connecting educational outcomes with professional practice was a passion. Partnerships with the Nelson Atkins Museum of Art and the Folly Theater were incorporated into the curriculum. Students were also encouraged to partner with local community organizations, utilizing design thinking for social good, and creating a positive social impact. These initiatives also resulted in a significant increase of the program’s visibility, a strong internship program, and approximately 85% of the students have found work in their chosen field within 6 months of graduation. Emphasizing our curriculum, I created strategies for recruitment and strengthening our presence in the design education community, including the development of the departmental website, kcai-graphicdesign.com. 2015-2016: Assistant Professor2014-2015: Program Head, Assistant Professor2013-2014: Assistant Professor2010-2013: Visiting Lecturer
  • Ludwig Design
    Chief Creative Officer + Owner
    Ludwig Design 1998 - 2015
    The team created award-winning concepts and managing teams specializing in marketing strategies, brand identity and development. I provide creative direction and solutions from conception through completion (as well as design consultation) to clients, advertising agencies, design studios and broadcast producers. Deeply rooted in human-centered design processes, I can move quickly between the tactical, strategic and creative roles. Collaborative and focused on understanding the motivations of the audience, I approach challenges with an emphais in design thinking and translating marketing objectives into creative strategies. I have a passion for branding and identity programs, UX/UI design, book design, marketing and promotional materials, design for WordPress and Squarespace, and design consultation. Combining my love of design, (graphic, UI/UX), travel, photography and databases, I have designed and developed two travel apps for the iOS platform — Best Road Trip Ever! and Road Trip 66.
  • Propaganda3
    Director Of Mobile Products
    Propaganda3 Feb 2011 - Oct 2012
    Overland Park, Kansas, Us
    Combining my love of visual design and brand experience with the latest strategies in information architecture for both mobile and desktop design. While at Propaganda3, I streamlined and standardized the bidding and production processes (website and mobile development) to maximize efficiency.Well-versed in Apple’s iOS mobile platform, I have successfully created and implemented mobile apps, working with producers and developers to navigate the mobile technologies, and strategies. I am adept at: • UI/UX design• Site maps, wire framing and prototyping• Use case scenarios
  • Riseup Publications
    Vice President Of Marketing And Production Management
    Riseup Publications May 2008 - Oct 2008
    Part of the launch team of a weekly tabloid-style magazine on race and ethnicity. Distributed through national newspapers, including the Washington Post, I developed the marketing and sales materials, strategy as well as production scheduling and management of the teams.

Kelly Ludwig Skills

Art Direction Graphic Design Logo Design Brochures Graphics Layout Creative Direction Photography Typography Illustrator Advertising Branding And Identity Art Email Marketing Wordpress Indesign User Interface Design Book Design Web Design Social Media Visual Communication Marketing Communications Publications Concept Development Travel Photography User Experience Illustration Blogging Packaging Mobile Applications Catalogs Brand Development Mobile Marketing Posters Corporate Identity Magazines Creative Strategy Interaction Design Design Education Color Theory Publishing Book Covers Information Architecture Website Development Folk Art Adobe Creative Cloud Ios Development Ios Design Photoshop Travel

Kelly Ludwig Education Details

  • The University Of Kansas
    The University Of Kansas
    General

Frequently Asked Questions about Kelly Ludwig

What company does Kelly Ludwig work for?

Kelly Ludwig works for Kelly Ludwig | Create

What is Kelly Ludwig's role at the current company?

Kelly Ludwig's current role is Creative Director + Leadership | AIGA Fellow.

What is Kelly Ludwig's email address?

Kelly Ludwig's email address is kl****@****tal.com

What is Kelly Ludwig's direct phone number?

Kelly Ludwig's direct phone number is +191349*****

What schools did Kelly Ludwig attend?

Kelly Ludwig attended The University Of Kansas.

What are some of Kelly Ludwig's interests?

Kelly Ludwig has interest in Folk Art Environments, Education, Contemporary Folk Art, Road Trips, Photography, Book Design, Outsider Art, Graphic Design, Arts And Culture.

What skills is Kelly Ludwig known for?

Kelly Ludwig has skills like Art Direction, Graphic Design, Logo Design, Brochures, Graphics, Layout, Creative Direction, Photography, Typography, Illustrator, Advertising, Branding And Identity.

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