Kelly Lu Murray Email & Phone Number

South Africa

City Of Johannesburg, Gauteng, South Africa

Johannesburg Area, South Africa

Data Scientist on Hollard's partner business. Drive increase in sales using machine learning techniques, on retail and insurance data, to predict most suitable product and communication to customers. Drive correct EV strategy to ensure best financial results for call center as well as Hollard. Exposed to continuous learning in the machine learning field.

Johannesburg Area, South Africa

Managed analytics and reporting for gold sub-segment. Drive collaboration across product houses in terms of direct marketing to customers, to ensure customers received relevant communication to their life stage and financial circumstance, and thus maximize customer value.

Provided in depth analytics on costs and customer migrations strategy.Collaborated with other department on various segmentation models and analysis.Created a flows analysis to identify outflows to external financial institutions.Responsible for analytics across all products.Provided customer and product related insights to drive and validate strategic.

Conducted post campaign analysis to track success rates.Provided ad-hoc analysis to support strategic decisions.Managed the annual pricing review process.Provided reports on product performance.Investigate and solved product related queries and issues.

Designed and developed customer segmentations, using SAS and Netezza, to help merchants improve their customer orientated strategy.Solved ad-hoc requests using the SCQ and answer first approach.Providing insights and recommendations on research or analysis to merchants.Design and managed internal and external surveys using in house research software.