Kelly Lu Murray Email & Phone Number

Johannesburg, Gp, Za

South Africa

City Of Johannesburg, Gauteng, South Africa

Johannesburg Area, South Africa

Data Scientist on Hollard's partner business. Drive increase in sales using machine learning techniques, on retail and insurance data, to predict most suitable product and communication to customers. Drive correct EV strategy to ensure best financial results for call center as well as Hollard. Exposed to continuous learning in the machine learning field, particularly Neural Networks and Deep Learning techniques.

Johannesburg Area, South Africa

Managed analytics and reporting for gold sub-segment. Drive collaboration across product houses in terms of direct marketing to customers, to ensure customers received relevant communication to their life stage and financial circumstance, and thus maximize customer value.

Provided in depth analytics on costs and customer migrations strategy.Collaborated with other department on various segmentation models and analysis.Created a flows analysis to identify outflows to external financial institutions.Responsible for analytics across all products.Provided customer and product related insights to drive and validate strategic decisions.Performed impact analysis related to profitability, customer impact and cannibalization.Conducted analysis to identify sweet spot customers for below the line marketing campaigns.Managed annual pricing review.Managed annual rewards review for Cash Investments.Conducted marketing analytics to improve and measure success rates.Used lifestyle segmentation to improve communication to customers and support the customer orientated strategy.Leveraged eBucks rewards to incentivise customer behaviour.

Conducted post campaign analysis to track success rates.Provided ad-hoc analysis to support strategic decisions.Managed the annual pricing review process.Provided reports on product performance.Investigate and solved product related queries and issues.

Designed and developed customer segmentations, using SAS and Netezza, to help merchants improve their customer orientated strategy.Solved ad-hoc requests using the SCQ and answer first approach.Providing insights and recommendations on research or analysis to merchants.Design and managed internal and external surveys using in house research software (Qualtrics) and presented results to key stakeholders.Collaborated with external research companies on yearly Brand Health Trackers and other ad-hoc market research.Supported line reviews and workshops with performance information and input sessions.Completed rotation in the Marketing Analytics team and assisted with building campaigns and conducted post marketing analysis.Streamlined the line review process to improve time efficiency