Avp Business Operations And Technology
Current- Help coordinate strategic planning workstreams, budgeting and prioritization to ensure optimal allocation and utilization of resources across multiple teams. - Serve as the day-to-day contact in our Marketing department’s vendor partnerships with marketing technology vendors, including coordinating the process of identifying vendors, partnering across the organization with sending requests for proposal, coordinating the evaluation of these vendors, guiding the stakeholders to a conclusion, and managing the day-to-day operations, payment, and communication with the vendors.-Serve as a subject matter expert on marketing technology solutions, vendors, and use cases aligned with both current marketing needs and new initiatives in the areas of digital marketing, email marketing, events, brand, audience segmentation, journey implementation, and content automation.-Partner with IT to evaluate, select, implement and adopt marketing technology platforms and tools to enhance marketing capabilities and drive outcomes for execution. -Drive organizational agility through the implementation of replicable and sustainable processes facilitating best practice sharing and transparency of results-Continuously track, measure and analyze marketing capability performance, leveraging industry trends, best practices and insights as a key input to both continuous improvement and the future strategy and roadmap.- Utilize Adobe Workfront to manage project workflows, allocate resources efficiently, and ensure timely project delivery.
