Kelly Gauthier

Kelly Gauthier Email and Phone Number

Marketing Operations Strategist @ Global Atlantic Financial Group
Kelly Gauthier's Location
Greater New Orleans Region, United States, United States
Kelly Gauthier's Contact Details

Kelly Gauthier personal email

n/a

Kelly Gauthier phone numbers

About Kelly Gauthier

Over 18 years of experience in sales and marketing operations, working in various roles based around driving revenue through operational effectiveness. Strong leader with a demonstrated ability to drive strategic direction resulting in improved business processes, efficiency and excellence in team performance. During my 10+ years at FIS, the marketing results were recognized with multiple external business awards for data driven campaigns resulting in increased cardholder adoption and lead conversion. Virginia Tech (B.S.) graduate and lives in the New Orleans, LA area.

Kelly Gauthier's Current Company Details
Global Atlantic Financial Group

Global Atlantic Financial Group

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Marketing Operations Strategist
Kelly Gauthier Work Experience Details
  • Global Atlantic Financial Group
    Avp Business Operations And Technology
    Global Atlantic Financial Group Apr 2023 - Present
    New York, Ny, Us
    - Help coordinate strategic planning workstreams, budgeting and prioritization to ensure optimal allocation and utilization of resources across multiple teams. - Serve as the day-to-day contact in our Marketing department’s vendor partnerships with marketing technology vendors, including coordinating the process of identifying vendors, partnering across the organization with sending requests for proposal, coordinating the evaluation of these vendors, guiding the stakeholders to a conclusion, and managing the day-to-day operations, payment, and communication with the vendors.-Serve as a subject matter expert on marketing technology solutions, vendors, and use cases aligned with both current marketing needs and new initiatives in the areas of digital marketing, email marketing, events, brand, audience segmentation, journey implementation, and content automation.-Partner with IT to evaluate, select, implement and adopt marketing technology platforms and tools to enhance marketing capabilities and drive outcomes for execution. -Drive organizational agility through the implementation of replicable and sustainable processes facilitating best practice sharing and transparency of results-Continuously track, measure and analyze marketing capability performance, leveraging industry trends, best practices and insights as a key input to both continuous improvement and the future strategy and roadmap.- Utilize Adobe Workfront to manage project workflows, allocate resources efficiently, and ensure timely project delivery.
  • Broadridge
    Marketing Automation Manager
    Broadridge Jul 2021 - Apr 2023
    New York, New York, Us
    -Own end-to-end marketing business processes and workflows to support audience segmentation, campaign design/build, lead routing, lead scoring and campaign effectiveness reporting.-Responsible for optimizing the Martech stack, inform on technology strategy and infrastructure, and lead implementation and integration of new technologies working closely with our Marketing Data Architecture team -Developing and documenting best practices approach for gathering and analyzing data to identify performance indicators, prioritization, and optimization strategies-Set strategic direction for and lead, manage, coach and mentor a cohesive, collaborative, high performing team of marketing professionals.
  • Sojourn Solutions
    Account Executive / Marketing Operations Consultant
    Sojourn Solutions Jun 2018 - Jul 2021
    Denton, Texas, Us
    • Manage and execute client projects using the Eloqua and Salesforce platforms that include digital marketing transformation, data cleansing and enrichment, lead management, email throttling, dynamic content, database segmentation and marketing processes.• Implementation of new Eloqua platforms, integration with marketing applications, such as video platforms, project management tools, offline event campaigns and SMS campaigns • Building and optimizing solutions across multiple platforms (MAP, DAM, CDP and CRM systems) to enable new business models and value proposition. As well as creating standard operating procedures for all marketing automation practices.• Support the ongoing administration of marketing technology tools and processes• Consulting on the best strategic path to leverage existing and future platforms to deliver on business requirements-Experience with a variety of CRM integrations including SFDC (Salesforce), Microsoft Dynamics and custom (home grown) platforms. -Lead Management improvement between Marketing, Business Development and Sales-Experience with implementing and operating marketing systems, including platforms such as 4Thought, Tableau, Eloqua, SMS, Google analytics and other tools across the technology stack-Demonstrated success in growing organizations and teams to be most effective and efficient-Process documentation provided at every point of execution to provide long term successRelationship management, subject matter expertise and a passion for finding solutions for my clients is the key to my success in this role.
  • Fis
    Sr. Product Support Director
    Fis Feb 2016 - May 2018
    Jacksonville, Fl, Us
    Strategic management of the Program Service Team's operations. Responsible for developing new business processes, implementing best practices, to increase effectiveness and drive revenue. Oversee development and execution of marketing communications and production of digital, print, social, and video content for professional services consultants. Manage ROI, budget allocation, procurement and technology implementation. Supervision over technical consultants, project managers and solution architects to design and deliver targeted campaigns to drive revenue and increase cardholder adoption for the FIS Payments suite of products.
  • Fis
    Campaign Marketing And Operations Director
    Fis Mar 2012 - Jan 2016
    Jacksonville, Fl, Us
    • Managed the operation of all FIS Demand Generation campaigns including online and offline activities: email, direct mail, telemarketing, live and virtual events. Responsibilities included sales and marketing alignment on lead generation processes, building • Budget management for the Demand Generation team, including vendor management, invoice processing, and resource management• Responsibility for procurement of MarTech stack, planning, scoping and implementing new tools as well as optimizing existing tools. Created SOPs for all technology and training for sales and marketing teams.
  • Fis
    Gift & Loyalty Card Sales Operations Manager
    Fis Mar 2006 - Mar 2012
    Jacksonville, Fl, Us
    • Managed Sales & Marketing teams to drive revenue and exceed annual goals• Sales Enablement responsibility to deliver quality leads to sales reps and produce sales collateral for both inside and outside sales teams. • Manage the product support team to acquire new products and ensure technical compatibility with new equipment to drive sales.
  • Hallmark Marketing Corporation
    Key Account Executive
    Hallmark Marketing Corporation Jul 1999 - Oct 2004
    Kansas City, Missouri, Us
    Outside Sales Executive in an assigned territory to increase revenue and account maintenance• Managed a territory of 75 chain drug, military, and department store accounts• Acquired key account responsibility for two major chain department stores' in the Midwest Region• Met and exceeded sales objectives by at least 9% YOY resulting in : -Individual Top Sales Award (RB Hall) 2002 -District Sales Award 2001 -District Sales Award 2003• Supervised Installation Team, Service Team, and two Territory Assistants

Kelly Gauthier Skills

Lead Generation Sales Operations Sales Management Sales Salesforce.com New Business Development Team Building Forecasting Account Management Negotiation Customer Service Management Customer Relationship Management Payments Retail Selling Crm Trade Shows Marketing Business Development Loyalty Programs B2b Cold Calling Business To Business Strategic Partnerships Program Management Sales Process Marketing Strategy Strategy Strategic Planning Leadership Vendor Management Project Management Business Strategy Email Marketing Product Management Social Media Marketing Software As A Service Demand Generation Workflow Management Operations Management

Kelly Gauthier Education Details

  • Virginia Tech
    Virginia Tech
    Resource Management And Consumer Studies
  • Oakton High School
    Oakton High School

Frequently Asked Questions about Kelly Gauthier

What company does Kelly Gauthier work for?

Kelly Gauthier works for Global Atlantic Financial Group

What is Kelly Gauthier's role at the current company?

Kelly Gauthier's current role is Marketing Operations Strategist.

What is Kelly Gauthier's email address?

Kelly Gauthier's email address is ke****@****bal.com

What is Kelly Gauthier's direct phone number?

Kelly Gauthier's direct phone number is (615)-771*****

What schools did Kelly Gauthier attend?

Kelly Gauthier attended Virginia Tech, Oakton High School.

What skills is Kelly Gauthier known for?

Kelly Gauthier has skills like Lead Generation, Sales Operations, Sales Management, Sales, Salesforce.com, New Business Development, Team Building, Forecasting, Account Management, Negotiation, Customer Service, Management.

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