Kelly Mcdermott, Mba Email and Phone Number
Kelly Mcdermott, Mba work email
- Valid
Kelly Mcdermott, Mba personal email
Marketing is more than selling – it's about storytelling, teaching, and inspiring. In addition to crafting marketing strategies that positively impact revenue, I’m passionate about teaching the magic of marketing, its core value, and its role as an organization's cornerstone. I’m a data-driven marketer and am constantly learning to apply technology to marketing initiatives to consistently improve my team’s performance. Some of the martech I have worked with include SalesForce CRM, Pardot, Hubspot, Google Ads, Hotjar, Demandbase, Unbounce, Zoominfo, SEMRush, Hotjar, LinkedIn Ads, Google's suite of solutions, Tableau, and several project management tools such as SmartSheet, Asana, and more.Living in 8 countries before settling in the US at 16 and adding a subsequent 25 countries to my travels since, my world lens is diverse and expansive. I am a voracious reader, a trait that has sculpted my skills as a writer, editor, and, most importantly, a global marketer.🌟 Metrics That Matter:• Revenue growth & lead generation• Powerful branding & ROI• "Land & Expand" strategies for revenue maximization🎯 Achievements & Milestones:• Spearheaded company transformations, pivoting hardware sales to lucrative systems integrations.• Championed reverse mergers, accelerated IPO, and orchestrated acquisitions.• Crafted SaaS offerings that accentuated recurring revenue streams.🌐 Global Perspectives & Values• Diverse teams, diverse ideas. Valuing every voice is essential.• Constantly invigorated by learning new ways to market and taking on new challenges.• A life mantra? Gratitude, acknowledgment, and lifting up others.📈 Achievements:• Orchestrated rebranding, moving companies from hardware sales to systems integrators.• Navigated team through a reverse merger, going public, and executing 6 key acquisitions.• Expertise in SaaS platforms, focusing on generating recurring revenue streams.• Authored “Did I Say That Out Loud?: Conversations About Life.”Leadership, My Way:Guided by the philosophy of "Seek first to understand, before being understood," my leadership is rooted in empathy and determination. I champion kindness, uphold integrity, and believe in the transformative power of laughter. By empowering others, recognizing their promise, and guiding them toward their zenith, I build dynamic teams of individuals contributing unique gifts to achieve collective goals.
Caregility
View- Website:
- caregility.com
- Employees:
- 124
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Chief Marketing And Customer Success OfficerCaregilityWashington, Dc, Us -
Chief Marketing OfficerCaregility Sep 2019 - PresentEatontown, Nj, UsI have had the privilege to steer our marketing vision after the Yorktel divestiture, introducing the Caregility Cloud SaaS telehealth solution. Building the company brand from scratch, I built a dedicated team of 6 marketers and 6 sales development reps (SDR). Together, we bridge product requirements with the art of marketing, ensuring our customers’ voices echo through branding, PR, and demand generation.HIGHLIGHTS:• Garnered millions in fresh marketing avenues by pioneering an Account Based Marketing (ABM) program.• Launched an SDR team that swiftly exceeded expectations.• Unified the RFP/RFI strategy• Drove adoption of various marketing automation tools, establishing a powerful martech stack. -
Svp, MarketingYorktel Sep 2018 - Dec 2020Wall, New Jersey, UsAt Yorktel, my journey was defined by reimagining marketing for a unique provider of Modern Workplace services. I took pride in breathing new life into the marketing team, refining our capabilities, and setting a pragmatic budget. Amidst global challenges (like COVID), our unified vision led to innovations in remote meetings and work-from-home solutions that echoed the needs of the hour.HIGHLIGHTS:• Spearheaded rebranding, transitioning from an A/V integrator to a trailblazing managed services entity.• Unveiled millions in new revenue through 100+ net new logos.• Rebuilt website into a potent lead-generation nexus.• Centralized the RFP response strategy, amplifying response quality and efficiency. -
Vice President, MarketingLayer Logic, Inc. Jan 2018 - Sep 2018Layer Logic was founded in 2016 with the goal of making collaboration simple, seamless and spontaneous. Its flagship product, CoreTouch™ is an appliance that provides a simple and inexpensive way to integrate up to four computer or video sources that are simultaneously touch-interactive into any touchscreen. With CoreTouch there is no software to download or configure, you simply connect and start sharing. The appliance is operating system agnostic, and allows you to control layouts and what is being displayed through touch gestures on the monitor or through a mobile device or tablet.
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Founding PartnerDepartment 60, Llc Dec 2014 - Dec 2017By building an efficient organization and world-class team, we successfully launched Visualz, a SaaS solution tailored for grand graphic displays. Concurrently, we carved niche revenue paths by introducing a consulting practice that aided partners in flawless product launches and precise ROI spotting.HIGHLIGHTS:• Launched award-winning Visualz solution, garnering accolades like "Product of the Year" and "Most Innovative Product."• Enhanced revenue through innovative regeneration programs.
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Vice President, MarketingCarousel Industries Aug 2010 - Mar 2013Exeter, Rhode Island, UsResponsible for driving the company positioning, go to market strategies and all marketing disciplines for this $355 million systems integrator. Support the sales efforts of 120 outside sales executives and 60 inside sales reps through lead generation and lead nurturing programs. Focus is aligning sales and marketing efforts to grow revenue in existing customer base and bring net new logos to the organization by using marketing analytics, lead nurturing, and various online and offline marketing strategies.HIGHLIGHTS:• Catalyzed sales growth, witnessing a remarkable $32.6M in managed services opportunities in 2012.• Augmented web traffic by 262% through a customer-centric focus. -
PresidentWomen In Technology Jun 2011 - Jun 2012WIT is a 1,000 member organization dedicated to assisting all women "from class room to board room" who are involved in technology. I was proud to serve as a board member for several years and ultimately as President of this organization, leading its members to further collaboration, networking, education and support of STEM programs throughout the DC Metro area.
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Vice President, MarketingTrinet Systems, Inc. Oct 2009 - Aug 2010Canton, Ma, UsAs VP of Marketing for this $50 million systems integrator, I introduced a fresh company website designed to deliver conversions and fresh leads into the pipeline. My team and I paved the way for a more connected and responsive brand. Through collaborative efforts, we initiated a centralized RFP response system that became a keystone in streamlining our sales process.I was also responsible for managing a team of six sales executives in the mid-Atlantic region.HIGHLIGHTS:• Elevated quota achievements by 55% by venturing into innovative marketing strategies and automation. -
President & FounderZephyr Strategy, Inc. Feb 2003 - Oct 2009Manassas, Va, UsI started Zephyr Strategy in 2003 as a sole proprietorship, offering marketing consulting services to small and mid-sized businesses. I was very successful in this endeavor, and ultimately grew Zephyr to a firm with 6 FT employees. We operated as an outsourced Virtual Marketing Office (VMO) for many companies over the six years we were in operation. This VMO solution allowed companies to focus on their products, services and customer relationships while we support the sales effort and were responsible for some or all of their marketing requirements. I acted as the outsourced CMO for the various firms and with my team we built practical, measurable marketing strategies for companies looking to grow their revenue, generate new leads and establish a stronger market presence. In addition to working with small business, we also got the attention of many large companies who also wanted to hire smart, competent people to assist with projects that were very important but could not support the hiring of new staff. As a result, we built a client roster that included everything from a local transportation company, to several Fortune 500 companies, to international organizations. -
Vice PresidentWire One Technologies, Inc. Oct 1998 - Feb 2003I directed marketing, branding, public relations, investor relations, and educational services (internal and external) efforts for this publicly traded $90 million video communications solutions provider. My team supported sales efforts for 62 sales people in 40 offices nationwide. During my tenure we launched GlowPoint, a global network dedicated to delivering high-quality videoconferencing connectivity. I played key role in the integration (both from an operations and marketing standpoint) of several corporate acquisitions. In addition to my marketing team, I was responsible for a call center (inbound and outbound) consisting of 8 CSRs and an Educational Services group consisting of 4 technical trainers. Key member of the executive management team to develop ongoing corporate strategy.
Kelly Mcdermott, Mba Skills
Kelly Mcdermott, Mba Education Details
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Longwood UniversityMarketing -
Western Governors UniversityMarketing Management -
Fbi Virginia Citizens AcademyCertificate
Frequently Asked Questions about Kelly Mcdermott, Mba
What company does Kelly Mcdermott, Mba work for?
Kelly Mcdermott, Mba works for Caregility
What is Kelly Mcdermott, Mba's role at the current company?
Kelly Mcdermott, Mba's current role is Chief Marketing and Customer Success Officer.
What is Kelly Mcdermott, Mba's email address?
Kelly Mcdermott, Mba's email address is km****@****ity.com
What schools did Kelly Mcdermott, Mba attend?
Kelly Mcdermott, Mba attended Longwood University, Western Governors University, Fbi Virginia Citizens Academy.
What skills is Kelly Mcdermott, Mba known for?
Kelly Mcdermott, Mba has skills like Leadership, Product Marketing, Solution Selling, Direct Marketing, Social Media, Strategic Partnerships, Public Speaking, Salesforce.com, B2b, Online Marketing, Executive Management, Sales.
Who are Kelly Mcdermott, Mba's colleagues?
Kelly Mcdermott, Mba's colleagues are Carlos Juarez, James H. Custer Ii, Paul G., Sean Boorom, Douglas Maliszewski, Karen Leonard, Lyn Dickerson.
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