Responsible for designing and implementing the WillScot Mobile Mini marketing automation strategy, driving end-to-end marketing measurement/analysis to optimize marketing performance and inform decisions and managing overall marketing budget.

Works closely with outside agencies to oversee the planning, management, execution and reporting of the company’s digital marketing strategy, ensuring its aligned with company-wide goals. Includes all activities associated with SEM, SEO, social media, online advertising, email marketing, website management and all online lead generation programs. Accomplishments:• Acted as the Marketing SME during WillScot Mobile Mini's post-merger CRM consolidation, overseeing the digital lead transition to a single CRM and simplifying the leads process to create efficiencies within the sales process, increase lead to speed and improve overall customer experience.• Developed and implemented WillScot's digital marketing strategy to drive company-wide growth and customer service goals and led the relaunch of www.willscot.com to support the overall strategy.• Established KPI's for all digital channels and developed a consistent reporting framework to guide strategic decisions and overall impact to marketing productivity and ROI.• Assumed the role of "Interim Product Manager" and successfully launched the first offering in WillScot's Essentials line, providing customers a turn-key office solution through curated furniture packages.

Responsible for the execution of regional and national marketing programs to build brand equity, drive performance, stimulate leasing and sale activity and promote the ideal customer experience. Also served as the primary liaison and information source for all marketing programs and managed and implemented marketing strategies and programs in a specific geographic region.Accomplishments:• Assumed the role of "Interim Product Manager" and successfully led the launch of newly created furniture packages as part of our Essentials offering.• Worked through the development and overhaul of www.willscot.com (previous version of site had been in market since 2010).• Launched Williams Scotsman's first internally hosted blog: The Modular Zone.

Provided support to the Product Managers in coordinating and executing regional and national marketing campaigns, creating marketing materials, implementing customer surveys, managing the company’s promotional products catalog and serving as the departments point person on field marketing investments.Accomplishments:• Created internal SOP documentation for marketing campaigns• Led the overhaul of our internal promotional products and marketing collateral program including the selection of new vendor and develop on internal online store (previous overhaul complete in 2007).

Provided general administrative support to the Marketing department and assisted in the development, implementation and support of strategic and tactical elements of the company’s Marketing plans including: marketing collateral and support materials, promotional campaigns, regional and national trade show activities and direct marketing efforts at a local and national level.Accomplishments:• Led the overhaul of our internal promotional products and marketing collateral program including the selection of new vendor and develop on internal online store.

Assisted the Store Manager in the supervision and management of the store. Maintained all retail operations of the store including cash management, employee scheduling, payroll, merchandising, customer service, daily/weekly communications with corporate and opening/closing paperwork.

Assisted the Store Manager in the supervision and management of the store. Maintained all retail operations of the store including cash management, employee scheduling, payroll, merchandising, customer service, daily/weekly communications with corporate and opening/closing paperwork.