Kelly Sheridan Email & Phone Number

Ipswich, Ma, Us

Ipswich, Ma, Us

Responsible for strategy and implementation of neb.com ecommerce globalization initiatives. Directed headless implementation of SAP Commerce Cloud eCommerce, replacing existing application. Included end to end integrations between SAP S4, CX and Sitecore. Included a multi-faceted team of 80+ people, spanning four continents.Following the go live of SAP Commerce Cloud eCommerce, led roll out of neb.com to New Zealand and China subsidiaries, which included integration with Transperfect for Chinese translations.Led extension of neb.com to UK subsidiary, while continuing e-commerce enhancements.Speaker: GlobalLink Conference 2022 https://globallinknext.com/Speaker: Sitecore Symposium 2022 https://symposium.sitecore.com

Ipswich, Ma, Us

Provided assessment of existing ecommerce tools and process by interviewing various members of the organization, resulting in summary of pain points and recommendations. Directed digital team, business owners and vendor partners on re-implementation of website (Sitecore/Insite platforms), which launched in the fall of 2017. Included real time integrations to SAP (S4), Salesforce, Paymetrics and Vertex, as well as batch processing with MDS (Microsoft Data Services). Oversaw all aspects of planning, budgeting, validation, risk management, vetting vendor relationships/proposals, and communicating to all levels of organization.Led implementation of SAP Commerce Cloud/Hybris PCM (Product Content Management).Managed extension of digital technical stack & integrations to Australia subsidiary.

Providing strategy, leadership and management support to organizations enabling them to meet their digital and technical initiatives.

Albizzate, Varese, It

Led global internal team through their purchase and migration onto the Salesforce (Demandware) platform. Included assessing implementation partners and 3rd party integration vendors for payment processing. Was point for all internal project functions (planning, scheduling, communications, UAT, etc.) and was liaison between internal team, 3rd party vendors and the implementation partner. Launch of www.vibriam.com for the US was completed in August of 2014. Italy/European launch completed in May of 2016.

Columbus, Georgia, Us

Provided assessment of current EDW environment and presented proposal of future opportunities based on current data/reporting needs. Resulted in a project engagement. Focused on assessing e-channel data sources and requirements. Also established protocols for team management, client communications and project management methodologies.

Santa Clara, Ca, Us

Broomfield, Co, Us

Managed redesign implementations for Japan, Korea and Brazil international Salesforce (Demandware) sites for Crocs. Included inventorying site deltas, writing functional specifications based on delta findings, working with 3rd party vendors re: integrations and managing overall timeline, communications, and resources across US and international teams.Simultaneously managed roll out of site updates to incorporate Japan Consumption Tax changes for Japan site and global site updates.

Brighton, Ma, Us

Directed retail/digital project implementation for New Balance in partnership with Foot Locker resulting in a customized 574 3D shoe kiosk in two stores initially in NYC (New Balance NYC and Foot Locker Times Square). The New Balance 574 Customization Kiosk located in Times Square won an award in the Hardline Specialty category in the 2014 A.R.E. Design Awards. http://www.aredesignawards.com/index.cfm.This effort included providing business and digital/commerce recommendations based on previous experiences to drive decision making to final results. Also responsible for oversight and coordination of all project activities and communications from initiation through launch. Established project deliverables and timeline by working virtually with all 3rd party vendors (kiosk application vendor, creative agency, OMS vendor), the New Balance team and Foot Locker team members located on the West Coast, Chicago, New York City, Denver, St. Louis and Boston. This included schedules/timelines for application development, wires, comps/psds, physical setup of store, physical installation of kiosk unit, OMS development, integrations between the various systems, social sharing/communications, analytics, training and testing.Managed UAT effort including establishing testing scenarios, creating test scripts, establishing UAT schedule and coordinating testers and overseeing bug tracker/bug resolution with development.Provided support on next generation roll out.

Woonsocket, Ri, Us

Directed enterprise digital analytics and optimization team through 8 week assessment focused on progressive digital adoption initiative. Interviewed team to document current state of digital environment, campaigns and personalization across all data sources, business channels and digital properties. Captured assessment on both short and long term opportunities, highlighting gaps based on current state. Evaluated and prioritized opportunities with digital team resulting in a specific short term action plan and a request for proposal (RFP) to initiate discussions with IT regarding long term solution.

Indianapolis, In, Us

Managed Finish Line’s technical migration from their existing ATG ecommerce platform to Demandware (US only site), which included all aspects of the project lifecycle (project initiation, kick-off, requirements gathering/design, build/implementation, testing (user acceptance, performance and system) and launch). Required extensive use of virtual tools for collaboration and communication. Agile tools were used for development efforts. Worked in direct partnership with the lead project manager and technical implementation team at Demandware to outline all work and then schedule, delegate, coordinate, oversee and track all implementation activities. Responsible for communicating/coordinating with Creative Agency regarding development schedule for wireframes, comps and final psds for site (including site pages, content and emails). Coordinated with the internal IT organization regarding all internal integrations and services required to provide data for, and consume data from, the Demandware platform. These integrations included product, pricing, inventory, orders, customer and loyalty data and were tied to the Finish Line ERP/back-end environment.

Brighton, Ma, Us

Provided strategic business, organizational structure and technical advice/support to New Balance management team regarding their migration to Demandware across all brands (New Balance, Warrior, and Drydock (Dunham, Aravon, Cobbhill)) specific to US/UK. This also includes post launch and production support processes, business and partner recommendations, as well as key lessons learned.Managed the requirements/design phase for a new www.newbalance.com site, which was a consolidation of two existing sites (ecommerce through shop.newbalance.com and brand through newbalance.com) into one. Included creative team and business owners across multiple locations (Boston, St. Louis) and was the liaison with the Demandware project management and technical teams regarding planning and estimations of time and effort.Supervised the requirements/design phase for Drydock brands (Dunham, Aravon and Cobbhill brands) for their new site www.cobbhillshoes.com, which included working with Drydock and New Balance management on business, logistical, distribution and integration requirements, as well as developed overall project plan for implementation. Oversaw the creative team (both freelancers and internal team) regarding planning the development of wires/comps and worked with Sapient (outside development partner) regarding development and testing planning.

Burlington, Vermont, Us

Responsible for the development, production, analysis and day-to-day operations (including P&L and expenses) of Burton's digital commerce (www.burton.com), as well as mobile solutions. This position reports into the VP of Direct to Consumer and works in conjunction with Brand and Digital Marketing to establish Burton's digital strategies and meet brand, revenue and consumer experience objectives.

Burlington, Vermont, Us

Responsible for the technical implementation and support of Burton’s customer facing application initiatives regarding interactive technology, including all B2C, B2B and EDI solutions. This role includes strategic planning, budget management, and performance management; specifically focused on the challenges of multi-channel integration and associated conflict management.

Burlington, Vermont, Us

Globally responsible for Burton’s Information Technology initiatives which included strategic planning, budget management, performance management, and project planning; specifically focused on change management, team building and development, organizational structure and system stabilization.

Burlington, Vermont, Us

Managed Burton’s SAP/technology implementations; specifically responsible for the company’s global reimplementation of its SAP environment (ERP, CRM and BI), which included SAP’s AFS solution and new hardware.

Burlington, Vermont, Us

Established a SAP Development team, including a request management process to assist with task assignments, prioritization and status communication to organization. Concurrently was responsible for global technical project management for the organization that included multiple SAP upgrades, SAP application implementations (CRM B2B, BW, WMS, etc.) and business process re-engineering.

Burlington, Vermont, Us

Burlington, Vermont, Us

Provided configuration and business process support for the SAP Sales and Distribution application area. Performed as Project Lead/Manager for SAP initiatives. Focus areas were order management, pricing, logistics/distribution, invoicing and user exit support.

Burlington, Vermont, Us

Bs, Business Administration Concentration Mis '94

Ms, Information Technology '09