Kelly Sweet Email & Phone Number

Greater Chicago Area

Greater Chicago Area

Design and implement household lift measurement analyses across the digital ecosystem for CPG clients including Unilever, Kraft, Post, General Mills, and Coke.

Greater Chicago Area

Store Level Saleso Owner of new Store Level Sales solution from ideation to rollout, introducing new revenue stream from franchisee budget holders.o Worked with engineers to design tool making thousands of localized campaign launches feasible and scalable o Worked with cross-functional teams to create new automated report showing delivery and performance at the store location level.o Drove $9M in sales in 2017 with 67% expected growth to $15M in 2018Social CRM Solutionso Own and package new Social CRM solutions, including audience optimization and brand partner integration.o Own process documentation and training for sales and operational teamso Manage social publisher relationships including Facebook/Instagram, Pinterest, and Snapchato Partnered with Sales leads to drive over $2M in CRM Social sales in 2017, on track for over $3M in 2018• Client adoption rate up 3x YoY

Greater Chicago Area

• Experience managing several programmatic CRM display campaigns with KPIs including iROAS and CPA• Provide training and mentorship to junior level Media Delivery Managers• Request and implement custom modeling solutions from Decision Sciences team to exceed client goals and expectations

Chicago

Social SME, Media Delivery – June 2015 - Present• Delivered over $2MM in Q4 15’ through new 3rd party SMP• Develop process documents and training materials to transfer knowledge to larger team• Lead trainings and act as go-to for all social needs and troubleshooting• Fully trained on Kinetic Social, 4C Insights, and Facebook Power EditorMedia Delivery Manager – March 2014 – Present• Manage several programmatic digital campaigns within retail and CPG verticals, totaling over $30 million in annual revenue• Responsible for the delivery/optimization of RTB campaigns and identifying incremental revenue opportunities across media channels including display, mobile, video, and social• Utilize media levers including bidding, frequency and audience segmentation to ensure campaigns yield a high return for our customers while keeping internal costs down• Work with Decision Sciences to implement custom User Level Models to meet budgetary and performance goals• Act as point person for troubleshooting delivery issues and irregularities in reporting• Present Media 101 training to all company new hires, and manage a direct report from the Conversant Apprentice rotational program

Greater Chicago Area

Digital Media Analyst – July 2013 to March 2014o Ads in Apps (Win8) SME - Central Regiono Central Region new hire trainer• Work cross functionally with account team to develop unique media plans inclusive of all Microsoft platforms including Microsoft O&O, MSN Network, Xbox, Skype, and Win8.• Manage campaign performance by implementing optimizations based off of several third party reporting tools• Coordinate with product specialists to execute custom sponsorships designed to meet and exceed client expectations• Create detailed and insightful campaign recaps for continual learning

Greater Chicago Area

• Plan, negotiate, and implement all digital Direct Response and Catastrophe campaigns for Allstate Insurance• Develop and present unique and innovative media plans focused on driving client KPI• Coordinate with creative agency for creative direction, and effectively implement tags and traffic accordingly• Work cross functionally with ad serving platforms to implement dynamic and rich media creative• Report and present on both the DFA Last Touch and Multi-touch Attribution models to implement optimizations to continually improve efficiency• Coordinate the DR campaign budget, and all client and vendor billing• Plan and coordinate outside vendor meetings for continual learning on new and first to market test opportunities• Develop strong client and vendor relationships for ease of communication and collaborative partnerships

Greater Chicago Area

Digital Media Analyst – June 2012 to January 2013• Build and manage multiple online digital media campaigns in verticals including CPG, Retail, Fin Serv, Pharmaceuticals, Mobile technology, QSR, Entertainment, and Education• Develop proposals, reserve and secure inventory, negotiate rates, approve IOs for launch, analyze reports, and optimize to ensure full campaign delivery• Handle all client billing by and work cross functionally with billing agency to handle discrepancies and disputesFinancial Analyst - January 2012 - June 2012• Manage online digital media campaigns in verticals including CPG, Retail, Fin Serv, and Pharmaceuticals• Develop proposals, reserve inventory, analyze reporting, and optimize campaign to ensure full delivery• Enter media plans into client RFP templates including iDesk templates, MediaVisor and VendorPortal/MBox• Analyze and compare third party reporting including DART, MediaMind, PointRoll, and Vindico against internal reporting for optimization and up-sello Recipient of the June 2012 FASE Award (Financial Analyst Service Excellence), for salvaging over $70K in for a struggling account by partnering with the Account Manager and providing detailed, client-ready reporting for quick optimizationo Recipient of October 2013 FASE Award for taking on several large accounts in transition as well as demonstrating leadership by onboarding three new hires

Greater Chicago Area

Orbitz Facebook and Twitter Account Administrator•Use HTML to implement text and pictures on Facebook page via the Buddy Media Platform•Track engagement levels to optimize content for highest results driving page views and fan growth•Develop and administered contests and sweepstakes on Facebook and Twitter as well as post daily content•Work cross-functionally with advertising and digital design agencies to develop Orbitz’s first Facebook application•Coordinate with editorial team to write copy as well as social ad copy for Facebook and Twitter •Application resulted in 95% fan growthPublic Relations•Handle all communication and prize coordination with contest/sweepstakes winners•Manage multiple Outlook mailboxes including Marketing Team, Social Media, and Price Assurance Customer Service •Overall Facebook fan growth grew 480% during my employment

•Leader of a team of 30 marketing internship students coordinating with a consulting agency and Honda to plan and implement a marketing campaign on campus to raise awareness and purchase consideration for the 2010 Honda Insight•Post campaign survey results documented a 209% increase in awareness and 74% increase in purchase consideration