Kelly Lafferty Email & Phone Number

New York, Ny, Us

Holmdel, New Jersey, Us

Holmdel, New Jersey, Us

Worked with business owners to concept and scope content projects for marketing campaigns, product launches, etc.Created and maintained long-term marketing editorial calendars and roadmaps for content creation and production, with consideration to internal input from product marketing and stakeholdersWorked with analytics and optimization teams to improve website content performance, to drive future content creationConducted regular content audits to identify areas of opportunity and inform content creationWorked with our internal creative, IT, engineering teams, as well as external partners to develop and manage project plans, including: scoping and scheduling, resourcing, implementation, and productionCreated, edited, and published web content using Adobe Experience Manager (AEM), while documenting new processes for review and quality controlCollaborated with our creative and editorial teams on proper execution of content creation, ensuring that each piece of content created had strategic business value, aligning with company initiatives

Holmdel, New Jersey, Us

Design, support and maintain product demonstration environments that enable the ability for our sales teams to deliver powerful demonstrations that emphasize high value.Create, improve and maintain value demo certification documents, including: demo scripts, walk-through documentation, and knowledge check questions that are imported into an LMS for learning and certification purposes.Listen in on sales presentations to audit use of current demo sites and scripts.Ensure the presentation of integrations within the iCIMS Talent Platform build confidence in our ability to deliver a world-class, seamless experience. Work closely with the Partner Team to develop click-through prototypes for key partners to help showcase the integration between their software and iCIMS.Ensure incremental updates incorporate product enhancements and UI updates.Partner with Release Management to design processes that enable us to demonstrate functionality that is in early stage, but committed, development.Identify and lead process improvement opportunities and recommend changes that help to gain operational efficiencies.Partner with Sales Engineering, Product Marketing and Labs to align on demo site strategy and vision.Work with Strategic and Enterprise sales teams to identify gaps in existing sales cycles, strategize personalized outreach using Salesloft, as well as configure and custom-brand demo sites.Evaluate upcoming product marketing initiatives and work closely with sales enablement on promotion across the sales department. Engage with Product Marketing Managers to help develop messaging and visuals to be used in marketing and lead gen initiatives.

Holmdel, Nj, Us

Meet regularly with customers to understand their market problems.Determine customers' needs and desires by specifying the research needed to obtain market information.Work with various teams (design, product, sales) to implement strategies.Develop product marketing strategies.Craft compelling messages across marketing channels (case studies, blog posts, eBooks, etc.)Proofread various marketing communication pieces composed by other members of the team.Assesses market competition by comparing the company's product to competitors' products.Follow and analyze market trends to position products. Create, manage and implement GTM plans to support product roadmaps, including product launch, product enhancements, migrations and end-of-life; ensure GTM plans support sales objectives and other KPIs.

Holmdel, Nj, Us

Plan and execute trade shows, educational events and conferences, including: determining materials needed, ordering booth(s) for shows, coordinating pre and post-show shipping, requesting travel for staff, preparing staff prior to event, ensuring event progresses as planned, and gathering information afterwards to determine overall success.Plan and execute event marketing campaigns from start to finish, including: developing marketing timelines, composing marketing materials, and coordinating with team members to ensure overall success.Plan and execute corporate webinars for all brands from start to finish, including: all pre-webinar planning (scheduling meeting in GoToWebinar, working with Product Marketing Team on presentation and marketing efforts), day-of webinar coordination (ensuring software is working properly, recording webinar and fielding questions from attendees), as well as post-webinar efforts (editing video to be used in post-webinar emails, generating reports based on webinar attendance, poll responses and survey feedback to assist in future webinar success).

Holmdel, Nj, Us

Build and execute marketing strategies for a variety of brands and collaborate with other departments about relevant topics to promote through social media channels.Create editorial calendars for each brand.Compose relevant blog articles featured on brands’ websites.Design engaging infographics.Conduct social media competitor analysis for each brand.Continuously improve platforms by capturing and analyzing social data/metrics, and insights and best practices.

Wall, Nj, Us

Create strategy and manage website content for local and national clients. Create web pages using a robust content management system.Scour online resources for relevant articles and other content to be optimized for search and share on client’s sites.Design & Modify existing website banners and CTAs.Write blog posts.Incorporate SEO techniques and best practices to website content.Research tools & tactics to improve website usability, conversion enhancement, responsive design and other industry trends.

Northfield, New Jesey, Us

Responsible for bringing new business into the credit union by creating promotions regarding our products and services.Develop marketing campaigns and create staff incentives. Promote the credit union at local events and expos. Communicate effectively with prospective and current members about our products and services.Open savings and checking accounts at on-site visits. Update our social media outlets; such as Facebook, Twitter and YouTube. Create short videos for YouTube to promote different events the credit union hosts.Create Branch Analysis Reports and Service Comparison Reports monthly.Plan and execute the Grand Opening and Ribbon Cutting Ceremonies for three branches.Assist with the development of all marketing promotions and materials. Create in-house advertising materials; such as posters, web banners, TV ads and inserts. Communicate with advertising agencies about materials we need professionally printed on a large scale.Conduct presentations using PowerPoint to large groups.Work with a CMS program to update the website.Work with the following programs regularly: Word, Excel, PowerPoint, Photoshop Social Action Committee Coordinate, plan and execute fundraising events; including 5K Walks and Golf Tournaments.Act as a point of contact during the events.Request donations for events.Create advertising/ promotional material.

Carmel, Indiana, Us

Completed a year term as Vice President of Zeta Tau Alpha. As VP, I managed fourteen committees (about 28 people). I held meetings on a weekly basis as a pulse-check on tasks assigned to the different teams. I provided support and guidance to help them succeed and hit key deadlines. During my term as VP and fundraising chair, the Kappa Xi chapter raised over $100,000 that went to breast cancer research and awareness. Throughout my college career, I have taken part in many service learning experiences; to help both for-profit and non-profit organizations.

Entrusted with the responsibility of everyday business tasks; handling money, taking orders, taking inventory, placing orders, and handling incoming deliveries. Trained new employees and oversaw their progress. Made executive decisions as a manger and handled the customer needs.

Education record

Bachelors, Marketing