Kelly Lafferty Email & Phone Number

New York, NY, US

Holmdel, New Jersey, US

Holmdel, New Jersey, US

Worked with business owners to concept and scope content projects for marketing campaigns, product launches, etc.Created and maintained long-term marketing editorial calendars and roadmaps for content creation and production, with consideration to internal input from product marketing and stakeholdersWorked with analytics and optimization teams to improve.

Holmdel, New Jersey, US

Design, support and maintain product demonstration environments that enable the ability for our sales teams to deliver powerful demonstrations that emphasize high value.Create, improve and maintain value demo certification documents, including: demo scripts, walk-through documentation, and knowledge check questions that are imported into an LMS for.

Holmdel, NJ, US

Meet regularly with customers to understand their market problems.Determine customers' needs and desires by specifying the research needed to obtain market information.Work with various teams (design, product, sales) to implement strategies.Develop product marketing strategies.Craft compelling messages across marketing channels (case studies, blog posts.

Holmdel, NJ, US

Plan and execute trade shows, educational events and conferences, including: determining materials needed, ordering booth(s) for shows, coordinating pre and post-show shipping, requesting travel for staff, preparing staff prior to event, ensuring event progresses as planned, and gathering information afterwards to determine overall success.Plan and execute.

Holmdel, NJ, US

Build and execute marketing strategies for a variety of brands and collaborate with other departments about relevant topics to promote through social media channels.Create editorial calendars for each brand.Compose relevant blog articles featured on brands’ websites.Design engaging infographics.Conduct social media competitor analysis for each.

Wall, NJ, US

Create strategy and manage website content for local and national clients. Create web pages using a robust content management system.Scour online resources for relevant articles and other content to be optimized for search and share on client’s sites.Design & Modify existing website banners and CTAs.Write blog posts.Incorporate SEO techniques and best.

Northfield, New Jesey, US

Responsible for bringing new business into the credit union by creating promotions regarding our products and services.Develop marketing campaigns and create staff incentives. Promote the credit union at local events and expos. Communicate effectively with prospective and current members about our products and services.Open savings and checking accounts at.

Carmel, Indiana, US

Completed a year term as Vice President of Zeta Tau Alpha. As VP, I managed fourteen committees (about 28 people). I held meetings on a weekly basis as a pulse-check on tasks assigned to the different teams. I provided support and guidance to help them succeed and hit key deadlines. During my term as VP and fundraising chair, the Kappa Xi chapter raised.

Entrusted with the responsibility of everyday business tasks; handling money, taking orders, taking inventory, placing orders, and handling incoming deliveries. Trained new employees and oversaw their progress. Made executive decisions as a manger and handled the customer needs.

Education record

Bachelors, Marketing