Kelly Mazanti

Kelly Mazanti Email and Phone Number

Founder of Woman-Owned Outdoor Apparel Brand | Championing Economic Impact for Rural Communities and Women in the Outdoor Industry @ Buttnski
Kelly Mazanti's Location
Silverthorne, Colorado, United States, United States
Kelly Mazanti's Contact Details
About Kelly Mazanti

As the founder of Buttnski, I am passionate about empowering women with outdoor apparel that seamlessly blends performance and style from the slopes to the street. Launched in 2023 and proudly based in the Rocky Mountains, Buttnski supports active women in their year-round pursuit of adventure, ensuring they never have to compromise between functionality and fashion. This brand was inspired by a pair of fleece shorts my mom has worn for over 30 years to keep her warm on cold chairlifts while skiing. I set out to enhance the fit and performance, creating a brand that encourages women to get out there and enjoy the outdoors—comfortably and confidently. I was honored to be selected as a finalist for the 2023 Title Nine Pitch Fest Outdoor Edition and continue to build meaningful relationships within their community of female founders and mentors.Before starting Buttnski, I spent over a decade working with leading global brands including Starbucks, Nordstrom, Red Bull, and Staples. My experience spans B2B & B2C sales, strategic brand development, marketing, and eCommerce. These roles provided the foundation to build and scale a sustainable consumer brand that meets the evolving needs of multi-dimensional female outdoor enthusiasts.I am also one of the co-founders of the Rural is Rad Movement, an initiative designed to support brands and founders in the outdoor industry, beginning in rural Colorado. In addition, I was selected to serve on the Outdoor Recreation Advisory Group with the Colorado Outdoor Recreation Industry Office (OREC), helping shape the future for the outdoor recreation economy in the state.A proud graduate of the CU Boulder Leeds School of Business, I currently partner with the CU Boulder Master of the Environment (MENV) and Outdoor Recreation Economy (ORE) programs, both of which have been instrumental in shaping my journey as an entrepreneur and outdoor advocate.I draw my inspiration from nature—whether on the trails or the slopes, skiing, biking, hiking, or backpacking. My heart lies in the Rocky Mountains of Colorado and along the shores of the Salish Sea, where my love for adventure and the outdoors continues to fuel my creativity.

Kelly Mazanti's Current Company Details
Buttnski

Buttnski

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Founder of Woman-Owned Outdoor Apparel Brand | Championing Economic Impact for Rural Communities and Women in the Outdoor Industry
Kelly Mazanti Work Experience Details
  • Buttnski
    Founder & Ceo
    Buttnski Jan 2021 - Present
    Summit County, Colorado, United States
    Woman-owned, Summit County, Colorado. We make stylish & functional outdoor apparel for humans who like to be outside in the mountains.
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  • Pier Collective, Llc
    Founder & Ceo
    Pier Collective, Llc Nov 2017 - Jul 2023
    Breckenridge, Colorado, United States
    A high-altitude design studio based in Breckenridge, Colorado building modern brands for globally-minded entrepreneurs. Female-founded & female-led.
  • Tedxbreckenridge
    Director Of Partnerships & Brand
    Tedxbreckenridge Oct 2019 - Jan 2022
    Breckenridge, Colorado, United States
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  • Visionx Technologies
    Independent Consultant
    Visionx Technologies Jan 2018 - Mar 2018
    Global
    Facilitating growth through global strategic partnerships in Computer Vision and software development services.
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  • Visionx Technologies
    Director, Growth & Product Strategy
    Visionx Technologies Aug 2017 - Feb 2018
    North America
    - Created strategy for pipeline management and software development- Built roadmaps for Computer Vision Apps- Managed 30 offshore engineering & creative resources in Pakistan- Implemented Agile Product Development for offshore team- Lifecycle management for computer vision/OCR mail & shipping app- Built roadmap & requirements for client work & app using 2D3D object detection, ML/DL, Computer vision.
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  • Staples
    Product Manager, Digital Engagement
    Staples May 2016 - Jun 2017
    Seattle And Boston
    As a cross-functional leader and eCommerce expert, I have managed the monetization and retention strategy for global teams across mid-market and enterprise sales, customer service and workforce management, product management, development/QA, and UX. I am passionate about creating connected, personalized experiences that achieve business results for B2B and B2C.Leveraging disruptive technologies to advance a product, solution or service is where I am most effective. I have lead the development process for an AI solution fueled by machine learning, designed to offer personalized content to solve customer pain-points via cognitive automation using API integrations for mobile and web. Within 18-months, the adoption of this tool is projected to be inclusive of 300+ Customer Service Representatives serving B2B and B2C customers across channels through voice, email and chat. · Launched 5 new software products to enable digital conversations across 22 domains for desktop and mobile. Products included: Proactive and Reactive Chat, Call Me Back, Co-browse, IntelligentRouting Strategy and Proactive Price Match· Achieved a $35M sales benefit and $3M annual cost savings through digital engagement in 6-month window· Cost/benefit analysis and fiscal year planning to secure capital and funding requests of $1.5M· Utilized cognitive messaging and intelligent targeting to optimize the customer journey· Developed personalization strategy through analytics of the VOC· Connected digital and physical approaches of commerce to drive sales through digital tools, conversationsand self-service· Optimized Agile development process by restructuring teams into POD structure and managing development resources directly
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  • Staples Business Advantage
    Regional Sales Manager, West Coast
    Staples Business Advantage Mar 2015 - May 2016
    Washington, Oregon, Northern California
    As a business development leader, I built and managed mid-market teams of B2B Outside Account Consultants in the Seattle and Portland markets. I managed a team of 12 with a combined portfolio of $50M. Within 6-months of building out these new markets, I was asked to lead Northern California teams as well. Recognizing the need for sales enablement tools and more robust solutions to compete in B2B commerce, I proactively partnered with Staples Digital Solutions to develop, pilot and scale new data-informed tools for my sales teams. These tools deliver compelling and personalized value propositions to customers while addressing and solving their pain points. One of these tools, which began as a pilot with 22 sales reps, has since been adopted by more than 1,000 Staples employees in just 2 years. This data optimization tool is used for lead generation, industry benchmarking, propensity reporting to drive growth and retention, and real-time OCR. The KPIs that were achieved include: increased RCA, LTV and growth; decreased sales cycle and friction points in the customer journey.
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  • Staples Business Advantage
    Outside Sales, Account Consultant, B2B
    Staples Business Advantage Nov 2013 - Mar 2015
    Greater Denver Area
    - Business development leader- Managed growth and retention strategy for $4M in B2B mid-market business - Sales Excellence Award, #1 in the country for incremental growth of 35% and retention of 97% - Defined success model for new mid-market initiative, resulting in 50% expansion within 9 months - Introduced new strategy for Staples to partner with Colorado companies in emerging industries
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  • Staples Business Advantage
    Outside Sales Consultant, B2B
    Staples Business Advantage Feb 2013 - Nov 2013
    Greater Denver Area
    - Business development expert- Lead / Funnel Management- Generated $4M in new business leads - Won new business via proposals & bids against competitors - Closed > $50K in new business opportunities for B2B mid-market sales "beyond office supplies" in the areas of Facilities, Technology, Copy and Print, Promotional Products, Business Interiors and Office Supplies Solutions.
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  • Corepower Yoga
    Social Media Coordinator & Brand Strategist
    Corepower Yoga Feb 2011 - Aug 2015
    Greater Denver Area
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  • Red Bull
    Field Marketing Specialist And Wings Team Leader
    Red Bull Sep 2008 - Sep 2012
    Rocky Mountain Region
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  • Nordstrom
    Collegiate Internship And Sales Associate
    Nordstrom May 2008 - Sep 2008
    Flatirons Crossing Broomfield, Co
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  • Starbucks
    Barista And Team Leader
    Starbucks Jan 2006 - Jul 2007
    Greater Seattle Area
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Kelly Mazanti Education Details

Frequently Asked Questions about Kelly Mazanti

What company does Kelly Mazanti work for?

Kelly Mazanti works for Buttnski

What is Kelly Mazanti's role at the current company?

Kelly Mazanti's current role is Founder of Woman-Owned Outdoor Apparel Brand | Championing Economic Impact for Rural Communities and Women in the Outdoor Industry.

What is Kelly Mazanti's email address?

Kelly Mazanti's email address is ke****@****ado.edu

What is Kelly Mazanti's direct phone number?

Kelly Mazanti's direct phone number is +150825*****

What schools did Kelly Mazanti attend?

Kelly Mazanti attended University Of Colorado Boulder - Leeds School Of Business, General Assembly, University Of Alberta, Olympic College.

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