Kelly Barber, Mba Email & Phone Number

Los Angeles, California, United States

Philadelphia, Pa, Us

Designed a digital CMS communication platform for 15K employees to educate sales channels on product knowledge and offers/incentives to provide the best customer experience. Partnered with stakeholders across a 12-state region, division, and corporate levels to ensure engagement, surpassing benchmark engagement goal, reaching upwards of 90%.• Managed up to four employees (Communication manager & specialists).• Designed a sales positioning curriculum with a $450K budget; drove behavioral selling approach for 5K+ sales reps across six sales channels.• Supported subscriber goal gaps by 15% due to competitive pressures and industry shifts in customer needs and expectations.• Developed and executed communications strategy for key corporate initiatives and business objectives.• Coordinated and managed internal events and programs including multiple town halls.• Awarded silver at a 2018 W3 International competition for web and video content campaign.• Developed and managed communication pipeline to outline priorities, promote consistent messaging, and reduced potential conflicts. • Built communication templates for product rollouts and launches to increase subscriber growth and improve employee efficiency.• Packaged and delivered communications that are meaningful, relevant, timely and memorable to employee audiences.• Collaborated across departmental partners to ensure accuracy, timeliness, and approach met the needs of the audience.

Philadelphia, Pa, Us

Created strategic acquisition plans for social and digital channels for retargeting customers and creating brand awareness for residential and B2B.• Built the strategy and execution of competitive social listening and responding, focusing on new entrants into key markets.• Drove robust engagement and CTRs for social posts and improved CPA for acquisition posts 65% from $200 to $60 campaign average. • Instituted benchmarks and testing road maps for digital and social categories to understand wear out and campaign success.

Philadelphia, Pa, Us

Conceptualized and executed strategies focused on hyper-competitive footprint to drive down overall churn 12%, Video disconnects down 14.6%, and Internet disconnects down 7.9%.• Established customer downgrade trigger program which successfully gained 3,400 revenue generating units (RGUs) in two-year period. • Improved student video and internet connects 118% and 121% respectively across 16 targeted universities.

Philadelphia, Pa, Us

• Oversaw ongoing customer communications necessary for product and service changes affecting various ranges of the customer base throughout the customer lifecycle.• Saved $1M+ against proposed project budget while managing communication of digital migration for 2.1 million subscribers and achieved timeline goal to successfully manage customer communications for digital migration for future product enhancements.• Led four internal communication team in interdepartmental communications affected by marketing activity to drive sub-base growth, product launches, and increased competitive intelligence to create a seamless interaction between the prospective customer and Comcast employees• Improved bi-annual scoring of employee awareness and belief in product superiority in company annual survey. • Collaborated with Project Management team, Operations, Finance, and MIS to successfully implement product changes, so both employees and customers are aware of the changes, highlighting the competitive advantages impacted by the changes.

Philadelphia, Pa, Us

• Managed upgrade campaign activity including targeted segmentation, offer strategy and creative approach using mediums such as direct mail, media, and partnership marketing while streamlining a monthly budget of $1.7M by identifying new targeting approach and segment creative messaging thereby improving acquisition costs. • Directed targeted marketing campaigns centered around newly launched international programming throughout the Chicago Region. Reduced churn within the Hispanic product by 3.7% through changes in targeting, product launches and offer strategies.

Philadelphia, Pa, Us

• Managed quarterly budget of $15M for Chicago Marketing.• Negotiated sponsorships of pro sports teams including the Chicago Bears, Chicago White Sox, University of Notre Dame valued at $10M+ including local and national organizations with various term lengths.• Ensured term of deals supported the company’s marketing objects for acquisition, retention, and competitive brand awareness while complying with budget constraints and pursuing revenue stream opportunities. • Led the development and execution of regional marketing events and create tools such as event evaluation metrics, segmentation, negotiation tools and experiential components to support strategic marketing initiatives. • Collaborated with internal sales channels, ad sales, programming, community and government affair teams and Corporate and Division management to effectively drive event execution and maximized exposure, foot print traffic and sales through promotional event opportunities and grass root initiatives. • Managed sponsorship and partnership contractual commitments to ensure all deliverables were met and payments are timely. Continually enhanced interactive displays and CRM opportunities within sponsorship assets and events within market. Managed sponsorship, event marketing and premium annual budgets over $5M, and ensure operations stay within monthly forecasts and PNL expectations.

Mba, Marketing Management

Bba, Marketing, Finance & International Business