Kelly Mccarthy Email & Phone Number

Los Angeles, California, Us

Westport, Ct, Us

New York, New York, Us

Brussels, Be

New York, Us

Malmö, Skåne, Se

Paris, Fr

Recruited to serve in a newly created role within the world’s most prominent luxury group, LVMH, with the specific challenge of serving as in-house expert for all 70+ LVMH maisons globally. Tasked with driving use of alternative methods to ensure the most modern innovation mechanisms/structures were deployed around the world. Directed a global team driving strategy, growth, innovation, organizational design, and analytics, in partnership with regional and maison teams worldwide. Set global vision, strategy while delivering the tools, strategic direction and infrastructure needed to support game-changing initiatives and programs.

Beaverton, Or, Us

Led Nike Brand Partnerships to source and create meaningful relationships to develop global insights, strategy, planning, partnership development and executions around the world. Guided external partners in various sectors through the Nike ecosystem, guiding projects from inception through execution to post-campaign ROI analysis. Harnessed the power of key media partnerships as a foundational element to scale global consumer experiences. Led partners such as Twitter & Facebook as well as National Geographic to deliver innovative, record-breaking results for Breaking2. Spearheaded audit/paradigm shift to innovation within Nike brand marketing.

Beaverton, Or, Us

Kelly led Nike’s efforts for Lab/NRG brand to create premium and innovative products, product collaborations, experiences, destinations and storytelling that helped Nike reach new audiences, expand brand perception and drive bottom line business needs. The Nike Lab/NRG team develops, establishes and strengthens authentic connections with diverse audiences by driving new products and experiences in collaboration with external designers, through the lens of innovation and sport. In addition to being in charge of the NRG/NikeLab brand strategy, Kelly helped lead, redefine, cultivate and develop expressions of sport and style that challenged convention and permeated culture in new and inventive ways. The output of this work ignited purposeful conversations around Nike’s most powerful stories and helped build new creative outlets for the brand through product. Marrying cultural acuity, sport, and an appreciation for design, these product collaborations pushed the boundaries of creativity, in partnership with many of fashion’s brightest stars including Riccardo Tisci, Supreme, Kim Jones, Chitose Abe, Stephane Ashpool, and Errolson Hugh . As a key leader of Nike’s Lab Team and a member of the global Nike Marketing Leadership Team, Kelly worked closely with peers across all Nike categories, product engines, and retail offenses across multiple global regions.

Beaverton, Or, Us

Recruited to act as the business lead and General Manager for all collectible sneakers and high heat launch product in Nike and Jordan Brand’s most important DTC omni-channel experiences. Responsible for the global e-commerce P&L of 1800 high-risk launches a year ($1B+), it was also tantamount that Nike’s most coveted product was delivered to consumers through a fair, fast and fun manner each week across all key markets. In partnership with a cross-functional team including Category leadership, Design, and Engineering, Kelly also oversaw the release of Nike’s most successful consumer-facing online retail experience, SNKRS. Integrating Nike’s existing technology and future proofing the community experience, Kelly spearheaded the creation and the development of a long-term strategic vision and reconstruction of the e-commerce backend awhile driving bottom and top line growth of the business. In addition, Kelly partnered with functional teams and geographies to drive business/operational transformation across the organizational matrix while driving a 94% reduction in operational error rate in less than two quarters.

New York, Ny, Us

As the Managing Director of VaynerMedia, a 500+ person full service consulting firm, Kelly wore many hats. Working in close partnership with Gary and AJ Vaynerchuk, Kelly worked to provide organization-wide leadership and management of day-to-day execution across what was considered NY’s fastest growing start-up. Serving as a hub to ensure alignment, creativity and insight, Kelly led teams responsible for strategy, change management, innovation and integrated marketing for Fortune 500 clients such as GE, Unilever, Hasbro, PepsiCo, Mondelez International, Fox, USA Networks, and the NFL. Kelly coached CEOs, penned enterprise-level strategies, developed innovation programs for conglomerates and helped position deep tech firms during her time at the award-winning firm. Kelly led teams who redefined client strategy by bringing a closer examination of sales channels and revenue targets, leveraging socio-economic trends to competitively differentiate clients and their work to bolster VaynerMedia’s deep experience in community, content and investment strategy. Kelly’s work with start-ups in the Bay Area early in her career began a deep love of emerging technologies and disruptive business models continued in her work at VaynerMedia through the creation of a venture fund and extensive consultative assignments within the Fortune50. A core belief in attracting, retaining and rewarding the best people was always at the heart of her responsibilities as the firm grew from 20 to 500+ people in less than three years.

New York, Ny, Us

Vice President, Innovation

San Francisco, California, Us