Kelly Mcclean Email and Phone Number
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Leading the vision and transformation of digital data collection to allow for analysis and optimisation of the customer experience across Tesco channels. Setting standards and supporting stakeholders on adoption and implementation of the strategy.Over 12 years' experience in digital analytics in Client, Agency and Vendor roles. Vendor management and contract negotiations. Product management and co-ordination of teams across time zones (UK, US and India). Focused on finding solutions to problems.Founder of DataMashup, an internal conference for Data, Product and Technology colleagues from across Tesco Group to collaborate and learn through peer-to-peer knowledge sharing and networking.SKILLS PROFILE- Certified Web Analyst, Digital Analytics Association- Competency Development Task Force (committee member), Digital Analytics Association- Web Intelligence, University of California, Irvine- Award of Achievement in Digital Analytics, University of British Columbia - MeasureCamp.org (committee member)- Certified Webtrends Engineer- PRINCE2 Practitioner
Tesco
View- Website:
- tescoplc.com
- Employees:
- 79172
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Product ManagerTesco Aug 2018 - PresentLondon, United Kingdom
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Analytics Practice ManagerTesco Plc Dec 2014 - PresentLondon, United KingdomClickstream Strategy: aligning Group on vision and strategy for technology stack for analytics and optimisation toolsMeasurement Framework: blueprint for Product teams to define goals and KPIsManaging project teams across multiple countries and time zones (UK, US and India)Adobe Analytics/Target, Google Analytics and ObservePoint vendor managementDataMashup Founder
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Strategic Services ManagerWebtrends Emea Aug 2013 - Dec 2014Staines, London, United Kingdom- Created a new service within Webtrends Professional Services to support clients post implementation- Oversee pipeline, scope of works and team managementClient services include: measurement planning, analytics governance, KPI definitions, analytics training, presentation of actionable insights and automated reporting and dashboards ready for distribution.Advanced services include: data integration, customer life time value models and channel attribution modelling. -
Digital Analytics ConsultantWebtrends Emea May 2012 - Jul 2013Staines, London, United KingdomDigital analyst within Webtrends EMEA Professional Services advising clients on their digital measurement strategy to ensure they get value from Webtrends products and services.
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Client Relationship ManagerWebtrends Emea Nov 2011 - Apr 2012Staines, London, United KingdomFocused on delivering against service commitments to targeted Webtrends clients, offering advice and exploring opportunities to deliver additional products and services where appropriate.
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Senior Web AnalystMerchantcantos May 2010 - Nov 2011London, United KingdomMerger of Brunswick Group sister companies Merchant and Cantos creating one of Europe's leading creative communications businesses, delivering corporate communications across a range of media - in print, online and apps. -
Senior Web AnalystCantos Jul 2009 - May 2010London, United Kingdom- Presented insights to FTSE100/250 and SME Clients - written and verbal- Brought measurement strategy in-line with marketing strategy- Developed KPI dashboard for business stakeholders- Created tagging implementation guide for website, hosted Client content and campaigns- Combined behavioural data with CRM to improve campaigns- Conducted A/B/n and MVT tests to improve registration
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Web AnalystCantos Feb 2005 - Jun 2009London, United Kingdom- Reporting of website and Client hosted content - including video assets- Used CRM data for targeting email campaigns- Conducted A/B/n tests for email campaigns- Championed analytics within the business
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Help Desk ManagerHeritage Lottery Fund, London Jan 2002 - Feb 2004Co-ordination of IT staff to troubleshoot PC and network problems of HLF employees across 10 UK regional offices. Personally providing information and support on tier 1 and 2 issues.Implemented BS7799 Information Security Management.
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Range And Space PlannerFmcg Woolworths, London Aug 2000 - May 2001Creation and communication of planograms for multiple store displays in 800+ stores.
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Electronic WarfareRoyal Navy Sep 1998 - Aug 2000Assessing threat levels from air, land and sea through the monitoring of electronic emissions and briefing senior officers.
Kelly Mcclean Skills
Kelly Mcclean Education Details
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Certificate Program -
Certificate Program
Frequently Asked Questions about Kelly Mcclean
What company does Kelly Mcclean work for?
Kelly Mcclean works for Tesco
What is Kelly Mcclean's role at the current company?
Kelly Mcclean's current role is Customer Data.
What is Kelly Mcclean's email address?
Kelly Mcclean's email address is ke****@****ail.com
What is Kelly Mcclean's direct phone number?
Kelly Mcclean's direct phone number is +44.171.335.*****
What schools did Kelly Mcclean attend?
Kelly Mcclean attended University Of California, Irvine, The University Of British Columbia.
What are some of Kelly Mcclean's interests?
Kelly Mcclean has interest in Sciences Et Technologie, Scuba Diving.
What skills is Kelly Mcclean known for?
Kelly Mcclean has skills like Digital Strategy, Measurement Frameworks, Stakeholder Management, Project Management, Product Management, Web Analytics, Analytics.
Who are Kelly Mcclean's colleagues?
Kelly Mcclean's colleagues are László Szkobajla, Daniel Paterson, Pardip Singh, Alfiya Shaik, Angelika Gadzik, Janet Ugo, Kate Carpenter.
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