Kelly Mcdonnell Email and Phone Number
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I am a seasoned CPG executive with over 18 years of experience in the beauty, wellness and fashion industry. As the North America regional SVP / GM for Grown Alchemist, I lead the largest regional business, marketing and global e-commerce channel for the newly acquired skincare, wellness and spa services brand into the L'Occitane Groupe.My core competencies include operationalisation, media, e-commerce, consumer engagement, communications, social media, and creative development. I have a passion for CPG innovation across wellness, beauty, cannabis and women's health across fem-tech, proactive healthcare, and body positivity. I have a proven track record of delivering significant growth, retention, and optimization for DTC businesses across NOAM and UK, as well as developing strategic partnerships and influencer programs to increase brand awareness and loyalty. I have led digital transformation projects and acceleration for luxury beauty brands, such as Chantecaille and Elemis, through to successful acquisitions or exits, and post acquisition transitions for Tilray and Grown Alchemist.
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Vp, Global Digital Commerce And ExperienceE.L.F. BeautyUnited States
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Gm/Brand PresidentSoleil Toujours 2024 - PresentNew York, Ny, Us -
FounderBlind Copy Collective Llc Jul 2024 - PresentWe are a collective of individuals focused on driving meaningful growth - the quiet catalyst that brings your brand's voice to life, transforming advocacy into influence. From UGC, product reviews, seeding and affiliate marketing to TikTok Shop management an fractional marketing and business development support.Clients include: A.P Chem, Iris&Romeo, Soleil Toujours
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Gm, North AmericaGrown Alchemist 2021 - 2024London, London, GbOversee Grown Alchemists’ largest region globally, the US and Canada across retail, sales, partnerships, marketing and drive DTC (GrownAlchemist.com)globally.- Commercial strategy + Management of North America distribution, growth and P&L profitability; core focus on Sephora Canada, Credo, Amazon and DTC GrownAlchemist.com- Lead, grow + nurture team of 12 across markets in sales, field, marketing and e-commerce- Drive PR agencies, Amazon vendors and collaborate with global team for creative delivery- Scale, strategize and deliver regional partnerships; with focus on Delta Air Lines, Hotel amenities and forge strategic brand collaborations for incremental growth. Pitched and delivered latest partnership with Equinox across locker rooms, retail and spa.- Global Product Marketing / NPD: Partner with NPD and US Lab of chemists to build NPD launch calendar, delivering product release kits aligned to brand re-development and product positioning for global regulatory compliance, expansion and go-forward pillars of promise.- Global DTC: Own replatform and acceleration for six global shopify websites.- Amazon: Develop channel to deliver region sales goals with 3P structure and profitability. Manage team and third-party agency on performance optimization, promotions and spend efficiency- North America Partnerships: Led launch with Delta Air Lines across In-flight + Sky Lounges, SarakaLife collaboration- PR/Influencers: Lead North America communications across 2x agencies and led influencer strategy and EMV growth -
Vp, Digital Marketing & Global EcommerceChantecaille Beauté 2020 - 2021New York, Ny, UsLeading digital, consumer marketing and e-commerce for family-owned, luxury beauty brand Chantecaille, pronounced shan-teh-kigh through to successful acquisition in Q4 2021 to Beiersdorf.• Oversight of digital transformation; accelerating growth, cultivating retention, advancing digital brand experience and optimization of all DTC businesses across NOAM, UK and APAC. • Drive evolution of creative to lead digital-first; optimizing internal operations, building processes and cascading best practices to deliver high performance visuals made for channel.• Build brand partnership programming across influencers, brands and ambassadors to increase EMV and generate stronger awareness and SOV in the digital landscape. -
Vice President, Us Digital & MarketingElemis 2017 - 2019London, England, GbOversight and leadership of the strategic roadmap, planning and activation of all ELEMIS digital, e-commerce and consumer marketing activities, contributing to the successful acquisition of the brand to L'Occitane in Q1 2019.• Management of a team of 7+ across DTC e-commerce business (ELEMIS.com), acquisition, CRM, social media, influencer engagement, communications/PR and all brand content• ELEMIS.com US P&L management and Digital/PR marketing budget• Drive marketing support for key retail channels; QVC, Ulta Beauty and Amazon -
Director, Global Social & Digital Marketing, La MerThe Estée Lauder Companies Inc. 2015 - 2017New York, Ny, UsLed a team of 4 across global digital marketing paid/owned/earned media strategy and go-to-market campaigns across NOAM, EMEA, UK, APAC and LATAM for specialty, luxury skincare brand La Mer.-----------------------------------------• Digital Strategy & Innovation: Led the strategy-to-action and integration of all brand digital marketing campaigns, mobile apps, paid media, digital applications, site content experiences, new product launch content, video content and new technology. Launched innovative facial recognition mobile app "La Mer Virtual Expert" across iOS in NOAM and Thailand.• Content Strategy + Social Media: Built the brand's first regional/market-level social playbook to operationalize 30+ owned social properties globally. Launched the brand on Snapchat and Pinterest. Converted to global Facebook page, building strength in global equity, empowering more local pages and local relevance.• US Retailer Marketing support; lead digital comms launch for La Mer into SEPHORA US• Paid Media: Implemented new integrated digital media planning process to incorporate full-funnel customer journey. First-to-market within ELC portfolio to pilot Instagram advertising, Pinterest advertising, leverage Facebook Canvas advertising and execute first Facebook LIVE video with InStyle.com. • Influencers + Events: Drive EMV through influencer partnerships and advocacy with UGC on La Mer, collaboration with comms on celebrity partnership asks, agreements and maximization of digital content. Led La Mer's 50th anniversary coverage #LaMerIcon event in LA October 2015 through social content throughout the live event. -
Director, Global Social & Digital Marketing, Bobbi BrownThe Estée Lauder Companies Inc. 2013 - 2015New York, Ny, Us• Global digital marketing and innovation lead. Achieved “Flash of Genius” at L2 Digital IQ for three consecutive years across five digital categories and launched/led corporate influencer YouTube channel “I love makeup.” • Developed strategy and scale of global social media channels; launching over 20 new social media accounts across Facebook and YouTube. Initiated through to execution the launch of the brand on Instagram and Pinterest.• Growth Marketing; first-party data acquisition lead, launched paid social advertising for the brand proving ROI for utilization by e-commerce channel• Content Strategy; Built social tone-of-voice, playbooks, content pillars and implemented content mapping, global social media guidelines for global markets and makeup artists to adopt to empower local relevance.• Paid Media: Implemented integrated media planning process across performance and awareness digital advertising in NOAM in support of co-op ads for key retailers; SEPHORA, Bloomingdales, Neiman Marcus• Ambassadors: Supported launch and leverage of first ever celebrity face of the brand; Katie Holmes and Kate Upton to drive digital conversation through social lives, content and digital campaigns including driving first Augmented Reality experience to scan Katie Holmes face in OOH ads to unlock interactive UGC-driving experience
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Manager, Global E-Commerce & Digital Marketing, Bobbi BrownThe Estée Lauder Companies Inc. 2010 - 2013New York, Ny, Us• Drive global e-commerce across 10 e-commerce sites and 12 marketing websites. Launched e-commerce sites in China, Australia, Germany and Thailand.• Own North America Upper Funnel Paid digital media; launched paid social approach, localised mobile advertising and native advertising plans with media agencies OMD and iProspect.• Oversight and lead expansion of global social media; 58 brand pages on 11 social platforms, including international SNS KAKAO, LINE, WeChat and Weibo• Manage and development of two direct reports.
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E-Commerce Marketing ManagerBravissimo 2006 - 2010Leamington Spa, Warwickshire, GbLingerie retailer in the UK with a core belief of finding the perfect fit without using a tape measure. - Managed eCRM; Managing third party relationship with Experian Cheetahmail.- Management of e-commerce site; product launches, refreshes, merchandising and story-telling.- Digital campaigns; lead acquisition through digital contests and engagement programs.- Social Media; led the launch of brand on social channels Facebook and Twitter and real-time coverage of Trash the Tape Measure Tour
Kelly Mcdonnell Skills
Kelly Mcdonnell Education Details
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University Of NorthamptonFashion Marketing -
Coventry UniversityWeb Design Skills
Frequently Asked Questions about Kelly Mcdonnell
What company does Kelly Mcdonnell work for?
Kelly Mcdonnell works for E.l.f. Beauty
What is Kelly Mcdonnell's role at the current company?
Kelly Mcdonnell's current role is VP, Global Digital Commerce and Experience.
What is Kelly Mcdonnell's email address?
Kelly Mcdonnell's email address is km****@****tee.com
What is Kelly Mcdonnell's direct phone number?
Kelly Mcdonnell's direct phone number is +170278*****
What schools did Kelly Mcdonnell attend?
Kelly Mcdonnell attended University Of Northampton, Coventry University.
What skills is Kelly Mcdonnell known for?
Kelly Mcdonnell has skills like Digital Marketing, Email Marketing, Online Marketing, Social Media Marketing, Digital Strategy, Social Media, E Commerce, Marketing, Seo, Online Advertising, Fashion, Digital Media.
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